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Frederick E. Petry Roy Ladner

Net-Centric Approaches to Intelligence and National Security

Paperback EN29-10-20109781441937162

The development of net-centric approaches for intelligence and national security applications has become a major concern in many areas such as defense, intelligence and national and international law enforcement agencies… Meer

€ 120,99

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Hamideh Afsarmanesh Luis M. Camarinha-Matos Martin Ollus

Network-Centric Collaboration and Supporting Frameworks

Paperback EN19-11-20109781441942579

Collaborative Networks is a fast developing area, as shown by the already large number of diverse real-world implemented cases and the dynamism of its related involved research community. Being recognized as the most focused scientific and technical conference on Collaborative Networks, PRO-VE… Meer

€ 180,99

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Ann Macintosh Catherine A. Larson Eduard Hovye.a.

Digital Government

Paperback EN23-11-20109781441944016

New information technologies are being applied swiftly to all levels of government service: local, county, regional and even national and international. Information technology (IT) is being used to improve data management and data sharing, planning and decision support, service delivery, and more… Meer

€ 144,99

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Charles A. Ingene Mark E. Parry

Mathematical Models of Distribution Channels

Paperback EN08-12-20109781441953025

Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will… Meer

€ 240,99

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Witold Abramowicz

Knowledge-Based Information Retrieval and Filtering from the Web

Paperback EN06-12-20109781441953766

Knowledge-Based Information Retrieval and Filtering from the Web contains fifteen chapters, contributed by leading international researchers, addressing the matter of information retrieval, filtering and management of the information on the Internet… Meer

€ 180,99

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Ivan L. Pitt

Economic Analysis of Music Copyright

Gebonden EN12-08-20109781441963178

Chris Anderson's initial `Long Tail' analysis was released in 2004 just as the wave of mergers and acquisitions was sweeping the music publishing and radio industries. Music industry executives began looking for Anderson’s ‘Long Tail’ effect and with it the implied redistribution of royalty income… Meer

€ 132,99

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Haluk Demirkan James C. Spohrer Vikas Krishna

Service Systems Implementation

Gebonden EN14-02-20119781441979032

Service Systems Implementation provides the latest applications and practices aimed at improving the key performance indicators of service systems, especially those related to service quality, service productivity, regulatory compliance, and sustainable service innovation… Meer

€ 120,99

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Michel Wedel Wagner A. Kamakura

Market Segmentation

Paperback EN17-10-20129781461371045

Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous… Meer

€ 336,99

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Daniel Zeng Hsinchun Chen Ping Yan

Infectious Disease Informatics

Paperback EN25-02-20129781461425397

Computer-based infectious disease surveillance systems are capable of real-time or near real-time detection of serious illnesses and potential bioterrorism agent exposures and represent a major step forward in disease surveillance… Meer

€ 208,39

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Alan Hevner Samir Chatterjee

Design Research in Information Systems

Paperback EN01-07-20129781461426011

It is 5 years since the publication of the seminal paper on “Design Science in Information Systems Research” by Hevner, March, Park, and Ram in MIS Quarterly and the initiation of the Information Technology and Systems department of the Communications of AIS… Meer

€ 102,99

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Charles A. Shoniregun Fredrick Mtenzi Kudakwashe Dube

Electronic Healthcare Information Security

Paperback EN27-12-20129781461427469

The adoption of Information and Communication Technologies (ICT) in healthcare is driven by the need to contain costs while maximizing quality and efficiency. However, ICT adoption for healthcare information management has brought far-reaching effects and implications on the spirit of the… Meer

€ 144,99

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A. Coskun Samli

International Consumer Behavior in the 21st Century

Gebonden EN27-11-20129781461451242

Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible… Meer

€ 120,99

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Jehoshua Eliashberg Min Ding Stefan Stremersch

Innovation and Marketing in the Pharmaceutical Industry

Gebonden EN01-11-20139781461478003

The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging… Meer

€ 300,99

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Hans Christian Garmann Johnsen

The New Natural Resource

Gebonden EN05-06-20149781472423436

Increasingly in the public discourse there are references to the knowledge economy, knowledge society, knowledge workers and knowledge organisations. The argument is that knowledge is becoming the main economic resource, replacing the natural resources that drove the industrial revolution… Meer

€ 252,54

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Peter McManners

Corporate Strategy in the Age of Responsibility

Gebonden EN28-08-20149781472423603

As the era of ever expanding markets and ample resources ends, governments and business will have to behave differently. The world is facing weak economic growth, limits to affordable resources and increasing concerns about environmental consequences… Meer

€ 252,54

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Azizul Hassan Katia Iankova Rachel L'Abbe

Indigenous People and Economic Development

Gebonden EN04-04-20169781472434852

Indigenous peoples are an intrinsic part of countries like Australia, New Zealand, Canada, Finland, USA, India, Russia and almost all parts of South America and Africa. A considerable amount of research has been done during the twentieth century mainly by anthropologists, sociologists and linguists… Meer

€ 252,54

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Jude Smith Rachele

Dismantling Diversity Management

Gebonden EN02-06-20179781472456403

Global diversity and inclusion management practice is in a state of arrested development. Leaders and practitioners are caught in grooves which are no longer effective, if they ever were. In Dismantling Diversity Management , Dr. Jude Smith Rachele takes a big leap in propounding that businesses… Meer

€ 252,54

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Jerry A. Carbo

Understanding, Defining and Eliminating Workplace Bullying

Gebonden EN27-03-20179781472482440

Workplace bullying is a severe and pervasive problem around the globe and in particular in the United States where no meaningful steps have been taken to address this problem. This book will help readers to understand and to define workplace bullying to be able to prevent, detect, remedy and… Meer

€ 252,54

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Rosanna Garcia

Creating and Marketing New Products and Services

Gebonden EN11-04-20149781482203608

It’s no secret that some of the most successful companies, such as 3M, Procter & Gamble, Microsoft, and Mercedes-Benz, are also known for their new product development strategies. Creating and Marketing New Products and Services teaches the key business and marketing principles needed to… Meer

€ 183,80

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Lance B. Coleman, Sr.

The Customer-Driven Organization

Paperback EN08-12-20149781482217100

Does your organization provide customer satisfaction or does it inspire customer loyalty? Which is more important? See how lessons learned from the service sector were applied to manufacturing and other diverse settings, including the nonprofit sector and even on one’s own home front… Meer

€ 60,95

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Nieuw in Marketing

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Je merk wordt overal gezien en nergens onthouden

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Van fillercontent naar killercontent - Winnen in Google en AI

Van klant naar fan - Waarom een tevreden klant nog geen fan is

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