Marketing

Eric de Haan

De Tao van publieke dienstverlening

Ontdek hoe de eeuwenoude wijsheid van de Tao publieke dienstverlening menselijker en betekenisvoller maakt, met praktische handvatten voor meer balans, reflectie en service.
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Nieuw in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Morgen in huis
Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
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GEO, the new SEO
Martin van Kranenburg
€ 29,99
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Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
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Aanbiedingen in Marketing

Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
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When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
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Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
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Marketing made simple
Donald Miller
€ 23,95
29,99
-21%
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TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
3
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
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4
Strategische marketingplanning
Karel Jan Alsem
Strategische marketingplanning
€ 83,95
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5

Online magazine

Tips van de redactie

Content die werkt
Léon Geuyen
€ 29,99
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Boost je business met een boek
Janneke Sinot
€ 24,50
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Merklogica
Marc Oosterhout
€ 37,50
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Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
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Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Golven van gekte
Bert Van Thilborgh
€ 32,–
Verwacht 19-02-2027

GEO - Zichtbaar zijn in de antwoorden van AI

GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
€ 17,99

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 311 van 14.648 resultaten
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Paperback EN18-12-20209780367739652
Growing interest in corporate social responsibility (CSR) has focused attention on the relationship between businesses and key stakeholders, such as NGOs and local communities. Curiously, however, commentators on CSR rarely discuss the role of trade unions, while commentators on employment relations… Meer
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Paperback EN09-01-20239780367740504
This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific inquiries in a globalized sport economy… Meer
€ 65,34
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Paperback EN01-04-20219780367777012
Celebrating the 20th anniversary of the Journal of African Business , this book delves into contemporary issues in business and business knowledge development in Africa. This collection of eight chapters—by fourteen distinguished scholars based in Africa, Europe, and North America—covers… Meer
€ 69,72
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Paperback EN30-11-20219780367859725
The Live Music Business: Management and Production of Concerts and Festivals, Third Edition , shines a light on the enigmatic live music business, offering a wealth of inside advice and trade secrets to artists and bands looking to make a living in the industry… Meer
€ 58,02
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Gebonden EN03-08-20209780367859817
The goal of this book is to define Sustainable Value Creation in terms of a set of principles that differentiate it from existing definitions of CSR, and from related concepts such as sustainability and business ethics… Meer
€ 214,52
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Paperback EN12-12-20199780367868543
The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders… Meer
€ 71,41
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Paperback EN12-12-20199780367877316
Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods – catchy slogans, colourful logos, ‘star-chitects’, bidding for City of Culture status etc. – that are applied as… Meer
€ 74,41
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Gebonden EN06-10-20069780387392264
13E 2006, the 6th in this series of IFIP conferences, marked the congregation of researchers and practitioners in the areas of e-Commerce, e-Business, and e-Government. The conference was sponsored by IFIP TC 6 in cooperation with TC 8 and TC 11… Meer
€ 120,99
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Gebonden EN31-10-20029780387951324
of the Architecture Forum, and to the evolution of TOGAF, to ensure that others make a fair contribution in return. So much for legal necessities. I turn now to the additional information and resources that I hope the reader will ?nd of interest… Meer
€ 183,99
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Paperback EN16-12-19939780415089197
The Authority of the Consumer explores the implications of `consumer society' - charting its meanings in particular circumstances and analysing this way of understanding the relationships between `providers' and 'recipients'. Meer
€ 84,90
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Gebonden EN24-04-20039780415205146
The fact that we inhabit a consumer society has incredibly far-reaching implications. Working through the often controversial ideas of the consumer society's most influential theorists, Jean Baudrillard and Zygmunt Bauman, this book assesses the ways in which consumerism is reshaping the nature and… Meer
€ 275,94
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Paperback EN04-11-19939780415069625
This book analyzes the main post-war features of consumption. It traces the historical development of consumption and discusses the major contributions made by sociologists in discussing the subject. Robert Bocock is Senior Lecturer in Sociology at the Open University. Meer
€ 82,89
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Paperback EN13-10-19949780415114783
The study of past society in terms of what it consumes rather than what it produces is - relatively speaking - a new development. The focus on consumption changes the whole emphasis and structure of historical enquiry… Meer
€ 176,49
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Paperback EN18-12-19979780415173179
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer… Meer
€ 37,55
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Gebonden EN10-12-20149780415856164
Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'… Meer
€ 308,13
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Paperback EN07-12-20069780415382441
This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an… Meer
€ 91,66
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Gebonden EN03-09-20089780415454643
One of the challenges met by green entrepreneurs and product developers who have tried to develop more sustainable products is that efforts to have better products in environmental terms do not always translate into effective business cases… Meer
€ 252,54
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Paperback EN12-12-20199780367872601
Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this perspective and takes a close look at the… Meer
€ 69,72
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Paperback EN25-04-20139780415849142
The issue of performance measurement in the leisure industry is increasingly important, from both theoretical (academic) and applied (practitioner) perspectives. Managers need accurate indications of how their organisations are performing, to inform their decisions… Meer
€ 56,56
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Paperback EN30-08-20169780415533584
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the… Meer
€ 82,89
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