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Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of… Meer
Part manual, part memoir and part call to action, this book demonstrates why the core skill needed by leaders in the next decade and into the future will be authentic and effective communication. Communications based on character, integrity and values will be critical in helping leaders navigate the… Meer
At the end of the High Middle Ages in Europe, with buying power and economic sophistication at a high, an itinerary detailing the toll stations along a commercial artery carrying eastern goods (from China, India and Iran) towards Europe was compiled, and later incorporated in the well-known trading… Meer
This cross-disciplinary business book develops insight into the management of businesses operating in various economic sectors that take a proactive approach to the triple dimension of sustainability (economic, social and environmental), positioning itself as a key reference for both academics and… Meer
The Future of Auditing provides a concise overview of the function of auditing and the future challenges it faces, underpinned with suggestions for future research. It evaluates the key challenges facing the profession, such as quality, competition, and governance, as well as highlighting the… Meer
This book provides a series of transdisciplinary tools to help game designers improve their design pipeline and design output. Using approaches from psychology, anthropology, and sociology, it offers practical tools for all the main aspects of game design from conception through to testing… Meer
This book offers broad evidence on how new information and communication technologies (ICT) impact social development and contribute to social welfare. Its aim is to show how new technological solutions may contribute to society’s welfare by encouraging new ‘socially responsible’ initiatives and… Meer
Financial crime is a trillion-dollar industry that is likely to continue to grow exponentially unless new strategies of prevention and control can be developed. This book covers a wide range of topics related to financial crime commission, victimization, prevention, and control… Meer
The underlying principle of this book is the African philosophy of Ubuntu, which acts as a guide for developing empathic products and services. The book makes the case that empathy is the key to any successful product and service design project because it enables designers to make wise design… Meer
This book highlights the essence of information technology in the modern digital world in relation to improvements and threats to organisations and e-business in the era of the digital economy. Rapid IT development has created modern business proposals such as digital and virtual currencies… Meer
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok… Meer
How much is acceptable to consume? What is appropriate to consume and which goods fall into the disapproved category? Answers to these questions vary widely across time and space. This book examines the sources of this variation by providing an account of how everyday consumption norms develop, why… Meer
Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person… Meer
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their… Meer
This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee. Meer
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced… Meer
This volume aims to advance our understanding of beauty's role in modern consumer societies by bringing together fresh scholarship that addresses a common set of questions from a variety of disciplinary perspectives, including especially history, but also black studies, women's studies, German… Meer
Offers a vivid description of the ongoing transformation of the web into something that is widely recognized and that will have an enormous impact on how people work and live their lives in the future… Meer
The Challenge for Japanese Multinationals is about strategic issues of modern management from the view of global business practice. In the 2010 issue of Fortune Magazine's top 500 Multi-National Corporations, the USA ranked number one with 139 companies… Meer
Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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