Marketing

Eric de Haan

De Tao van publieke dienstverlening

Ontdek hoe de eeuwenoude wijsheid van de Tao publieke dienstverlening menselijker en betekenisvoller maakt, met praktische handvatten voor meer balans, reflectie en service.
€ 24,99

Nieuw in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Morgen in huis
Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Morgen in huis
GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis

Aanbiedingen in Marketing

Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Morgen in huis
Marketing made simple
Donald Miller
€ 23,95
29,99
-21%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
3
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
4
Strategische marketingplanning
Karel Jan Alsem
Strategische marketingplanning
€ 83,95
Morgen in huis
5

Online magazine

Tips van de redactie

Content die werkt
Léon Geuyen
€ 29,99
Morgen in huis
Boost je business met een boek
Janneke Sinot
€ 24,50
Morgen in huis
Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Morgen in huis

Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Golven van gekte
Bert Van Thilborgh
€ 32,–
Verwacht 19-02-2027

GEO - Zichtbaar zijn in de antwoorden van AI

GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
€ 17,99

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 314 van 14.648 resultaten
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Gebonden EN04-09-20149781137368652
Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume… Meer
€ 122,99
Levertijd ± 9 werkdagen
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Gebonden EN29-05-20149781137375353
Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those… Meer
€ 47,35
Levertijd ± 9 werkdagen
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Gebonden EN13-08-20149781137379474
As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to… Meer
€ 122,99
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Paperback EN18-12-20139781137380845
The proliferation of social media has altered the way that people interact with each other - leveling the channels of communication to allow an individual to be "friends" with a sitting president. In a world where a citizen can message Barack Obama directly, this book addresses the new channels of… Meer
€ 61,99
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Gebonden EN18-12-20139781137380852
The proliferation of social media has altered the way that people interact with each other - leveling the channels of communication to allow an individual to be "friends" with a sitting president. In a world where a citizen can message Barack Obama directly, this book addresses the new channels of… Meer
€ 61,99
Levertijd ± 9 werkdagen
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Gebonden EN27-01-20149781137382542
Private online digital currency systems offer people accessible, convenient, and inexpensive everyday financial tools outside of traditional bank-owned and operated platforms. Digital currency systems facilitate local and international fund transfers, online and offline payments, and simple… Meer
€ 61,99
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Gebonden EN17-11-20159781137383143
In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition. Meer
€ 61,99
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Gebonden EN30-07-20149781137386182
Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage… Meer
€ 61,99
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Gebonden EN26-10-20159781137390127
What does consumption in the global south signify, and how are its complexities communicated in media discourses? This book looks at the media representation of consumer culture in Africa, China, Brazil and India through case studies ranging from celebrity selfies, to travel websites, news reports… Meer
€ 61,99
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Gebonden EN25-03-20179781137394316
This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations… Meer
€ 159,59
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Gebonden EN07-08-20149781137394439
As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations. However, for better or worse, these organizations begin to resemble highly competitive, private-sector… Meer
€ 122,99
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Gebonden EN24-04-20149781137398130
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups… Meer
€ 61,99
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Gebonden EN21-10-20159781137429070
This collection explores the relationships between the emotional and material, engaging with and developing the debates surrounding the emotional and material labour involved in producing and reproducing domestic and intimate spaces… Meer
€ 61,99
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Gebonden EN17-02-20179781137435200
This book critically examines the planning, management, and operations of the world’s premier event for Para sport athletes. Noting a lack of research into how these games are planned and managed, the authors of this contributed volume discuss how the Paralympics are essentially different to the… Meer
€ 135,19
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Gebonden EN20-01-20159781137452801
Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase. Meer
€ 55,89
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Gebonden EN15-07-20159781137460783
Uncertainty in Entrepreneurial Decision Making fills an existing gap in understanding three key concepts of business management: entrepreneurship, uncertainty, and strategy. By extending the impact of uncertainty on entrepreneurship and the role of strategy in reducing uncertainty, Petrakis and… Meer
€ 122,99
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Gebonden EN13-05-20159781137465214
Manufacturing in the UK has an image problem. Although this image problem is more fiction than fact, it nonetheless has an impact on the sector's ability to attract staff, capital, and policy interest… Meer
€ 61,99
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Gebonden EN30-11-20169781137471680
This book explores the potential for policy reform as a short-term, low-cost way to sustainably enhance global food security. It argues that reforming policies that distort food prices and trade will promote the openness needed to maximize global food availability and reduce fluctuations in… Meer
€ 147,39
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Gebonden EN08-07-20169781137489852
This book challenges the notion that economic crises are modern phenomena through its exploration of the tumultuous ‘credit-crunch’ of the later Middle Ages. It illustrates clearly how influences such as the Black Death, inter-European warfare, climate change and a bullion famine occasioned severe… Meer
€ 147,39
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Gebonden EN19-01-20179781137501271
Exploring the ambiguous relationship between fandom and consumer culture, this book provides a critical overview of fans, fan cultures and fan experiences in relation to the broader experience and transformation economy… Meer
€ 159,59
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