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De strategische noodzaak van de derde ring

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Strategische marketingplanning

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Léon Geuyen

€ 29,99

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Chantal Smink

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Tom van Bommel

€ 22,50

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Cor Hospes

€ 24,95

Verwacht 28-01-2027

Bert Van Thilborgh

€ 32,–

Verwacht 19-02-2027

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Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.

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Pagina 320 van 14.648 resultaten

Roland Traunmüller

Information Systems

Paperback EN21-03-20139781475754933

Information Systems: The e-Business Challenge Indisputable, e-Business is shaping the future inspiring a growing range of innovative business models. To bring it to the point: the Internet has redefined the way electronic business is performed… Meer

€ 120,99

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Jay Kandampully

Service Management

Paperback EN03-03-20149781489995773

“Great retailers are great at service. No exceptions. This book offers a wealth of insight into delivering excellent retail service.” ---Leonard L. Berry, Distinguished Professor of Marketing, N.B Zale Chair in Retailing and Market Leadership, Mays Business School, Texas A&M University "With a… Meer

€ 120,99

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David A. Monty

Trust-Based Selling

Paperback EN27-11-20149781484208755

The first year of developing a new sales territory or establishing new customers is a daunting task—especially in dog-eat-dog industries. The traditional advice is to train quickly on products, grab a customer list, start calling for appointments, discover opportunities, and close deals… Meer

€ 34,59

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Amna Kirmani Daniel Howard Priyali Rajagopal

Social Influence and Consumer Behavior

Gebonden EN20-11-20129781848727717

A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This collection of innovative essays examines both the conscious and non-conscious effects of social influence on consumer behavior processes and outcomes… Meer

€ 252,54

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Klaas Jan Noorman Ton Schoot Uiterkamp

Green Households

Paperback EN01-07-19979781853834820

Households are one of the main sources of waste and of other environmental impacts. This is a study of domestic consumption. Drawing on empirical research largely from The Netherlands, it takes households as consumer units and examines the entire household metabolism… Meer

€ 75,57

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Julian Mellentin Michael Heasman

The Functional Foods Revolution

Paperback EN01-01-20019781853836879

Foods that promote human health - 'functional foods' or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies… Meer

€ 56,56

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Graham Harrison Ray Donnelly

CIM Coursebook: The Marketing Planning Process

Paperback EN11-07-20099781856177160

Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing… Meer

€ 65,34

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Ray Donnelly

CIM Coursebook: Delivering Customer Value through Marketing

Paperback EN16-06-20099781856177184

€ 65,34

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Colin J Thomas Rosemary D.F. Bromley

Retail Change

Gebonden EN24-06-19939781857280593

The economic, social and environmental implications of recent changes in retailing constitute significant contemporary issues, which are the focus of this timely book. Retail change deals with the internationalization of retailing, the development of shopping centres in the city and at suburban… Meer

€ 308,13

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Martin Charter Michael Jay Polonsky

Greener Marketing

Gebonden EN01-08-19929781874719144

Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how… Meer

€ 123,84

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D.H. Stamatis

Total Quality Service

Gebonden EN01-08-19959781884015830

Total Quality Service rises to the business challenge of the 90s. It explains in the most concise terms possible the principles of TQS. The research stands-most unhappy customers do not complain. Instead, they never again buy from businesses that just once left them unsatisfied. What then is TQS?… Meer

€ 252,54

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Elvira Bolat Nasiru D. Taura Nnamdi O. Madichie

Digital Entrepreneurship in Sub-Saharan Africa

Gebonden EN15-03-20199783030049232

This pioneering collection seeks to understand why and how some digital enterprises in Africa progress while others firms either stagnate or regress. Using a range of detailed case studies, it addresses the challenges and barriers that are in place and how some outstanding digital firms deal with… Meer

€ 171,79

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Pi-Chi Chen Young-Chan Kim

The Digitization of Business in China

Paperback EN11-02-20199783030077136

One of the first of its kind, this book examines the digitalization of Chinese businesses both theoretically and practically. Taking a fresh and unique approach, the authors seek to adopt individual theories for each empirical case explored and investigate the dramatic digital transformation that… Meer

€ 104,69

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Chris Cooper Eduardo Fayos-Solà

The Future of Tourism

Paperback EN22-12-20189783030078997

This book presents the foundations for the future of tourism in a structured and detailed format. The who-is-who of tourism intelligence has collaborated to present a definitive blueprint for tourism reflecting the role of science, market institutions, and governance in its innovation and… Meer

€ 72,99

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Fabio Forlani Tonino Pencarelli

The Experience Logic as a New Perspective for Marketing Management

Paperback EN24-01-20199783030084783

This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value… Meer

€ 138,99

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Adebisi Adewole John J. Struthers

Logistics and Global Value Chains in Africa

Paperback EN24-01-20199783030085025

Focusing on global value chains and their importance to trade, this edited collection explores the strategic role of logistics and supply chain infrastructure in the development of Africa. Skilled authors present critical analysis of the current state of logistics in Africa, and suggest improvements… Meer

€ 122,99

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Bruce Kilpatrick Pierre Kobel Pranvera Këllezi

Antitrust Analysis of Online Sales Platforms & Copyright Limitations and Exceptions

Paperback EN22-12-20189783030100537

This book gathers international and national reports from across the globe on key questions in the field of antitrust and intellectual property. The first part discusses the application of competition law to online sales platforms, which is increasingly a focus for anti-trust authorities around the… Meer

€ 144,99

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Datis Khajeheian Mike Friedrichsen Wilfried Mödinger

Competitiveness in Emerging Markets

Paperback EN12-01-20199783030101015

This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets. Featuring contributions by scholars from different fields of interest, it provides a mix of theoretical developments, insights and… Meer

€ 240,99

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Debra Z. Basil Gonzalo Diaz-Meneses Michael D. Basil

Social Marketing in Action

Gebonden EN06-06-20199783030130190

This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for… Meer

€ 144,99

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Minita Sanghvi

Gender and Political Marketing in the United States and the 2016 Presidential Election

Paperback EN25-07-20199783030130718

This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression… Meer

€ 68,09

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De Tao van publieke dienstverlening

Nieuw in Marketing

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TOP 5 Marketing

Online magazine

Je merk wordt overal gezien en nergens onthouden

Jouw brein liegt - ‘Kritischer kijken naar je keuzes, overtuigingen en gelijk’

Van fillercontent naar killercontent - Winnen in Google en AI

Van klant naar fan - Waarom een tevreden klant nog geen fan is

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