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This book demonstrates that ethical treatment of everyone in an organization: 1. Will increase productivity in all the functional activities of the organization as well as its members. 2. Will ensure the growth of the organization as a result of continuous improvements that may have been initiated… Meer
Business success depends on the ability to build trust. Trusted brands succeed and sustain. Trusted leaders inspire followers, grow companies, revenues and futures. But sadly, deceit has infected business and become widespread… Meer
We are facing a new and urgent challenge when collaborating across organizations, and with broader stakeholder groups: how to overcome polarization. It has never been harder to find a common vision, when opinions are often considered as facts… Meer
The first introductory practical guide of its kind, this book brings together principles of corporate governance, investor stewardship and enterprise sustainability in the context of institutional investment… Meer
The first introductory practical guide of its kind, this book brings together principles of corporate governance, investor stewardship and enterprise sustainability in the context of institutional investment… Meer
A comprehensive guide to a burgeoning field, this book shows how to design and implement a future-proof post-sales service program focused on proactively addressing customers’ needs in a personalized way… Meer
Most existing research methodologies texts take a more general approach or are edited books of previously published articles or chapters written by different authors. This book, written by a business management scholar, covers the fundamentals of business management research and its methodologies in… Meer
Human Resource Management and Ethics at Work dives deep into understanding ethical human resources practice, including professional codes of conduct and what it means to be an ethical human resources professional… Meer
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently… Meer
Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach… Meer
The fifth edition of International Business Law and the Legal Environment: A Transactional Approach gives business and law students a clear understanding of the legal principles that govern international business… Meer
This book covers the intersection of behavior analysis and management, including a comprehensive examination of different topics within organizational behavior management. It exemplifies how behavior science can be extended to drive business performance improvements at both the individual level and… Meer
How is fashion linked to our identity? How are we influenced to buy into fashion trends? How can we make the fashion industry more ethical and sustainable? The Psychology of Fashion offers an up-to-date insightful introduction to the exciting and dynamic world of fashion in relation to human… Meer
This book, based on the experiences and insights gained during the Horizon 2020 project proGIreg, offers a detailed overview of targeted nature-based solutions and their impacts on various key sustainability areas, guiding readers through the spatial analysis, co-design, and implementation processes… Meer
This book, based on the experiences and insights gained during the Horizon 2020 project proGIreg, offers a detailed overview of targeted nature-based solutions and their impacts on various key sustainability areas, guiding readers through the spatial analysis, co-design, and implementation processes… Meer
Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective. It aims to bridge the gap between marketer and designer by containing all the knowledge that both… Meer
In today’s world, where social and environmental responsibility shapes long-term business success, sustainability is no longer a luxury - it is a strategic necessity. This book illustrates how sustainability can go beyond compliance and reporting requirements to become a catalyst for innovation and… Meer
In today’s world, where social and environmental responsibility shapes long-term business success, sustainability is no longer a luxury - it is a strategic necessity. This book illustrates how sustainability can go beyond compliance and reporting requirements to become a catalyst for innovation and… Meer
Project work, driven by competent project leaders drives positive outcomes. Unfortunately these optimistic initial results are often short-sighted with few evaluations of their long-term impact. The research contained in Managing Sustainable Development Programmes reveals an extraordinary level of… Meer
In the increasing number of heavily projectized organizations, sustainable, commercial performance depends on their ability to measure and develop the performance of project management. This involves developing new skills and capabilities, such as a learning approach across projects… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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