Marketing

Eric de Haan

De Tao van publieke dienstverlening

Ontdek hoe de eeuwenoude wijsheid van de Tao publieke dienstverlening menselijker en betekenisvoller maakt, met praktische handvatten voor meer balans, reflectie en service.
€ 24,99

Nieuw in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Morgen in huis
Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Morgen in huis
GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
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Aanbiedingen in Marketing

Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
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When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
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Marketing made simple
Donald Miller
€ 23,95
29,99
-21%
Vrijdag in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
3
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
4
Strategische marketingplanning
Karel Jan Alsem
Strategische marketingplanning
€ 83,95
Morgen in huis
5

Online magazine

Tips van de redactie

Content die werkt
Léon Geuyen
€ 29,99
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Boost je business met een boek
Janneke Sinot
€ 24,50
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Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Morgen in huis

Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Golven van gekte
Bert Van Thilborgh
€ 32,–
Verwacht 19-02-2027

GEO - Zichtbaar zijn in de antwoorden van AI

GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
€ 17,99

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 340 van 14.650 resultaten
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Gebonden EN16-04-20079780071476003
If you're a sales professional who wants to succeed, you can benefit from these familiar words: “Know thyself.” Even more important, you should also know your customers. The Psychology of Sales Success shares insights into three psychological dynamics driving the sales process: the salesperson, the… Meer
€ 62,41
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Paperback EN22-09-20179780081007983
With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age… Meer
€ 88,54
Levertijd ± 9 werkdagen
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Paperback EN16-11-20119780071770750
TURN EVERY BUSINESS CONNECTION INTO A PAYING CLIENT With a Foreword by Michael Port, bestselling author of Book Yourself Solid Clients, Clients, and More Clients arms you with powerful tools from the field of psychology for building every business connection into the kind of relationship that leads… Meer
€ 34,62
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Paperback EN16-09-20129780071793001
PROVEN NONVERBAL STRATEGIES THAT WIN SALES When you are selling, the way you deliver your message will matter as much as, or more than, what you actually say. In this groundbreaking book, body language guru Mark Bowden teams up with renowned sales trainer Andrew Ford to reveal nonverbal… Meer
€ 34,62
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Paperback EN19-04-20129780132724166
Written by experienced retailers, Merchandising Mathematics for Retailing, 5/e introduces students to the essential principles and techniques of merchandising mathematics, and explains how to apply them in solving everyday retail merchandising problems… Meer
€ 163,54
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Gebonden EN19-11-20259780197786291
This book offers a bracing, insider's guide to the challenges faced by American nonprofits in recent years. Written by an award-winning nonprofit executive, it tells the story of how some organizations have lost their way during the culture wars… Meer
€ 104,84
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Paperback EN03-04-20269780197786307
This book offers a bracing, insider's guide to the challenges faced by American nonprofits in recent years. Written by an award-winning nonprofit executive, it tells the story of how some organizations have lost their way during the culture wars… Meer
€ 28,77
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Gebonden EN02-07-20269780197808351
This book adopts a network perspective that conceptualizes organizational structure as a landscape of interconnected networks composed of actors' interactions and relationships.Drawing on empirical studies conducted across diverse organizational contexts, the book develops a unified theory and… Meer
€ 134,09
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Paperback EN17-08-20269780197808368
This book adopts a network perspective that conceptualizes organizational structure as a landscape of interconnected networks composed of actors' interactions and relationships.Drawing on empirical studies conducted across diverse organizational contexts, the book develops a unified theory and… Meer
€ 30,24
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Gebonden EN07-11-20259780197814222
The Data Analytics Advantage is a practical guide to social media analytics for anyone looking to understand and leverage social media data. It blends academic concepts with real-world examples, making complex ideas accessible without requiring advanced technical skills… Meer
€ 104,84
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Paperback EN05-10-20269780197861813
Most corporate purpose initiatives fail, not from bad intentions but from flawed implementation. This book explains how to overcome this. Drawing on empirical academic studies, the authors introduce the CLARITY framework: seven levers that connect purpose-based leadership to measurable performance… Meer
€ 28,77
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Paperback EN26-04-20129780198072027
Sales Management is a composite textbook designed to meet the requirements of management students specializing in Marketing. Meer
€ 39,01
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Gebonden EN10-12-19929780198203292
Before the advent of television, reading was among the most popular of leisure activities. In this lively and scholarly study, Joseph McAleer draws on a wide variety of resources to examine the size and complexion of the reading public and the development of an increasingly commercialized publishing… Meer
€ 72,65
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Gebonden EN17-08-20009780198297789
This book challenges current beliefs about organizational identity, reputation, and branding. A highly-talented and diverse team of contributors reveals a wealth of new ideas for discovering the answers to questions troubling contemporary organizations… Meer
€ 101,92
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Gebonden EN30-05-20139780199660940
The book views the contemporary economy as an economy of persuasion, where firms and institutions assign resources to rhetoric, image, and reputation rather than production of goods and services. It examines critically phenomena such as the knowledge society, consumption, higher education… Meer
€ 68,26
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Paperback EN03-10-20139780199752171
What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity. Meer
€ 62,41
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Paperback EN13-09-20129780199921843
Consuming Traditions examines the curious relationship between modernism and consumer culture through readings of key texts by George Bernard Shaw, E.M. Forster, Virginia Woolf, James Joyce, and others. Meer
€ 56,56
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Gebonden EN12-10-20069780230001879
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline. Meer
€ 61,99
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Paperback EN17-08-20109780230102705
Political consumerism is turning the market into a site for politics and ethics. It is consumer choice of producers and products on the basis of attitudes and values of personal and family well-being as well as ethical or political assessment of business and government practice… Meer
€ 61,99
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Gebonden EN11-08-20109780230227835
In recent years children have become an increasingly important consumer market, and there is growing concern about the 'commercialisation' of childhood. This book sheds light on these debates, offering new empirical data and challenging critical perspectives on children's engagement with consumer… Meer
€ 61,99
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