Marketing

Eric de Haan

De Tao van publieke dienstverlening

Ontdek hoe de eeuwenoude wijsheid van de Tao publieke dienstverlening menselijker en betekenisvoller maakt, met praktische handvatten voor meer balans, reflectie en service.
€ 24,99

Nieuw in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Vrijdag in huis
Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Vrijdag in huis
GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis

Aanbiedingen in Marketing

Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Vrijdag in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Vrijdag in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Vrijdag in huis
Marketing made simple
Donald Miller
€ 23,95
29,99
-21%
± 4 werkdagen

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Vrijdag in huis
3
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Vrijdag in huis
4
Strategische marketingplanning
Karel Jan Alsem
Strategische marketingplanning
€ 83,95
Vrijdag in huis
5

Online magazine

Tips van de redactie

Content die werkt
Léon Geuyen
€ 29,99
Morgen in huis
Boost je business met een boek
Janneke Sinot
€ 24,50
Vrijdag in huis
Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Vrijdag in huis

Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Golven van gekte
Bert Van Thilborgh
€ 32,–
Verwacht 19-02-2027

GEO - Zichtbaar zijn in de antwoorden van AI

GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
€ 17,99

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 354 van 14.650 resultaten
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Gebonden EN23-11-20159781137553263
This book explores the ways in which the adoption of new paradigms, processes, and technologies can lead to greater revenue, cost efficiency and control, as well as improved business agility in the insurance industry. Meer
€ 147,39
Levertijd ± 9 werkdagen
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Gebonden EN26-10-20179781137560704
This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being of citizens and democracy… Meer
€ 159,59
Levertijd ± 9 werkdagen
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Gebonden EN21-06-20169781137561053
Exploring the new professional scenes in digital and freelance knowledge, this innovative book provides an account of the subjects and cultures that pertain to knowledge work in the aftermath of the creative class frenzy… Meer
€ 74,19
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Gebonden EN08-11-20169781137585493
This book revisits the economic relationship that ties the UK and Ireland to the United States in the aftermath of the greatest economic crisis of the past fifty years. When considering recent developments to these economic links, it appears that oppositional forces are at work… Meer
€ 135,19
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Gebonden EN22-10-20169781137590619
This book examines manufactured waste and remaindered humans in literary critiques of capitalism by twentieth-century writers associated with the historical avant-garde and their descendants. Building on recent work in new materialism and waste studies, Rachele Dini reads waste as a process or phase… Meer
€ 110,79
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Gebonden EN06-05-20149781138000285
Fashion Retail Supply Chain Management: A Systems Optimization Approach is a comprehensive reference source that provides the state-of-the-art findings on many important emerging research issues related to retail supply chain management and optimization problems… Meer
€ 275,94
Levertijd ± 8 werkdagen
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Paperback EN04-07-20149781138008922
With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives… Meer
€ 75,57
Levertijd ± 11 werkdagen
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Gebonden EN03-12-20149781138013001
What does it mean to live a good life in a time when the planet is overheating, the human population continues to steadily reach new peaks, oceans are turning more acidic, and fertile soils the world over are eroding at unprecedented rates?… Meer
€ 252,54
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Gebonden EN30-04-20199781138061927
This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face… Meer
€ 252,54
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Gebonden EN21-02-20189781138064294
To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference… Meer
€ 308,13
Levertijd ± 11 werkdagen
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Paperback EN23-02-20189781138064300
To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference… Meer
€ 77,04
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Gebonden EN17-05-20189781138082229
Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand a field guide for this adventure… Meer
€ 252,54
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Paperback EN25-05-20179781138108578
CSR is a fragile concept if conceived only at the organizational level or driven only by leadership will. Many writers deal with aspects of social responsibility, but most deal with it as this kind of organizational and voluntary initiative. Few address the wider policy agenda… Meer
€ 77,04
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Gebonden EN09-05-20169781138140707
Building on the author's previous book, Financial Aspects of Marketing , Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan… Meer
€ 252,54
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Gebonden EN15-04-20169781138141063
The International Trade Manual is the definitive book about export, import and freightforwarding for business people and students of further and higher education. It is vital reading for anyone involved in international commerce and is the leading textbook for students taking International Trade and… Meer
€ 252,54
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Gebonden EN02-09-20169781138151628
E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author’s successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its… Meer
€ 252,54
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Gebonden EN18-08-20169781138152793
Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice… Meer
€ 252,54
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Gebonden EN15-12-20169781138157422
This book explores the concept of spotting good ideas, linking them to the business context and making them work. In doing so you will be reaching, achieving and even exceeding your goals. Key objectives are: to use objectives and goals to help you set direction and monitor outcomes for you and your… Meer
€ 252,54
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Gebonden EN27-01-20179781138160071
The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field… Meer
€ 308,13
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Gebonden EN20-04-20179781138164550
This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view… Meer
€ 252,54
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