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Pagina 356 van 14.650 resultaten

Kathy Hamilton Maria Piacentini Susan Dunnett

Consumer Vulnerability

Gebonden EN08-11-20179781138501164

This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It brings to the fore ways in which so‐called vulnerable consumers navigate various marketplace and service interactions and develop specific consumer… Meer

€ 252,54

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Bjørn Ekelund

Unleashing the Power of Diversity

Paperback EN12-06-20199781138602717

Unleashing the Power of Diversity provides a clear tool to create a common language across teams and organisations that reinforces positive identity, builds trust towards people and processes, supports innovation and helps make diversity sustainable… Meer

€ 56,56

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Michael J. Shaw

E-Commerce and the Digital Economy

Paperback EN21-04-20169781138681316

This volume in the "Advances in Management Information Systems" series offers a state-of-the-art survey of information systems research on electronic commerce. Featuring chapters by leading scholars and industry professionals, it provides the framework for understanding the business trends, emerging… Meer

€ 91,66

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Nick Milton Tom Young

Knowledge Management for Sales and Marketing

Paperback EN03-05-20119781843346043

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities… Meer

€ 75,34

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Levertijd ± 9 werkdagen

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D. N. Prabhakar Murthy Wallace R. Blischke

Warranty Management and Product Manufacture

Paperback EN28-10-20109781849969642

Purchasers of manufactured goods need assurance that they will perform well over their expected life. Warranties play a vital role in this. With proper management, warranty terms provide a promise of protection in case of product failure, while warranty service can assure customer satisfaction in… Meer

€ 156,99

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Clive Hamilton

Requiem for a Species

Gebonden EN07-04-20109781849710817

This book does not set out once more to raise the alarm to encourage us to take radical measures to head off climate chaos. There have been any number of books and reports in recent years explaining just how dire the future looks and how little time we have left to act… Meer

€ 77,04

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Antoine Harfouche Youcef Baghdadi

ICT for a Better Life and a Better World

Paperback EN14-02-20199783030107369

This book focuses on the impact of information and communication technologies (ICTs) on organizations and society as a whole. Specifically, it examines how such technologies improve our lives and facilitate our work… Meer

€ 120,99

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Andrei Chugunov Dmitrii Trutnev Evgeny Roshchine.a.

Electronic Governance and Open Society: Challenges in Eurasia

Paperback EN11-02-20199783030132828

This book constitutes the refereed proceedings of the 5th Conference on AElectronic Governance and Open Society: Challenges in Eurasia, EGOSE 2018, held in St. Petersburg, Russia, in November 2018. The 36 revised full papers were carefully reviewed and selected from 98 submissions… Meer

€ 60,99

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Antonio Moreno Santiago Gallino

Operations in an Omnichannel World

Paperback EN01-11-20209783030201210

The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the… Meer

€ 192,99

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Alberto Regazzo Olga E. Annushkina

The Art of Going Global

Paperback EN06-09-20219783030210465

Internationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry. While strategy will vary from firm to firm, this book provides a solid set of decision-making tools that will support you as you take your company global… Meer

€ 43,69

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Boudewijn F. van Dongen Jan Mendling Maximilian Röglingere.a.

Business Process Management

Paperback EN23-07-20199783030266189

This book constitutes the proceedings of the 17th International Conference on Business Process Management, BPM 2019, held in Vienna, Austria, in September 2019. The 23 full and 4 tutorial short papers included in this volume were carefully reviewed and selected from 115 submissions… Meer

€ 60,99

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Emma Casey Lydia Martens

Gender and Consumption

Gebonden EN28-12-20069780754643869

Drawing upon anthropological, sociological and historical perspectives, this volume provides a unique insight into women’s domestic consumption. The contributors argue that domestic consumption represents an important lens through which to examine the everyday production and reproduction of… Meer

€ 252,54

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Alain Chatriot Marie-Emmanuelle Chessel

The Expert Consumer

Gebonden EN28-06-20069780754655015

Recent work has focused on the politics of consumption and its manifestation in a number of situations. This volume extends these debates, providing a tighter focus and contributing to a noticeable gap in the field that numerous scholars are beginning to turn towards: that is, organizations of… Meer

€ 252,54

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Margaret Ponsonby

Buying for the Home

Gebonden EN22-07-20089780754658078

Buying for the Home is a book about the experiences and also the polarities of shopping and the home. It analyses the ways in which the agencies and discourses of the retail environment mesh with the processes of physical and imaginative re-creation that constitute the domestic space, teasing out… Meer

€ 252,54

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Honorata Howaniec

Corporate Social Responsibility and Marketing Ethics

Gebonden EN24-02-20239781032329222

Changes in the economy and greater competition force us to adapt our business practices and to take greater account of the needs of consumers and the social problems they care about. Consumers are placing an increasing weight on the social responsibility of the organisations they choose to purchase… Meer

€ 214,52

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Siddharth Goyal

Advanced Controls for Intelligent Buildings

Gebonden EN05-07-20219781032009650

This book focuses primarily on both technical and business aspects needed to select, design, develop and deploy control application (or product) successfully for multiple components in building systems… Meer

€ 214,52

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Izabela Kowalik

Entrepreneurial Marketing and International New Ventures

Paperback EN13-06-20229781032336633

The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies from… Meer

€ 69,72

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Marin A. Marinov Svetla T. Marinova

Reconfiguration of Business Models and Ecosystems

Gebonden EN10-02-20239781032354026

Decoupling of business models and ecosystems is the disconnection of certain characteristic activities originally planned and completed in coincidence. It could bring in an immense adverse shock in the functioning of established business models and ecosystems possibly bringing them to resilience… Meer

€ 252,54

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Fabio Iraldo Luca Marrucci Tiberio Daddi

Sustainable Football

Gebonden EN10-05-20239781032132389

This book provides a comprehensive, up-to-date overview of the different environmental strategies adopted in the football world to foster sustainability. The authors lay out useful insights, both for scholars and practitioners, to improve good governance in football organisations by empowering… Meer

€ 252,54

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Beth E. Barnes Don E. Schultz Heidi F. Schultze.a.

Building Customer-brand Relationships

Gebonden EN28-10-20159781138133761

Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together… Meer

€ 252,54

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