Marketing

Eric de Haan

De Tao van publieke dienstverlening

Ontdek hoe de eeuwenoude wijsheid van de Tao publieke dienstverlening menselijker en betekenisvoller maakt, met praktische handvatten voor meer balans, reflectie en service.
€ 24,99

Nieuw in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Vrijdag in huis
Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Vrijdag in huis
GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis

Aanbiedingen in Marketing

Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Vrijdag in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Vrijdag in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Vrijdag in huis
Marketing made simple
Donald Miller
€ 23,95
29,99
-21%
± 4 werkdagen

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Vrijdag in huis
3
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Vrijdag in huis
4
Strategische marketingplanning
Karel Jan Alsem
Strategische marketingplanning
€ 83,95
Vrijdag in huis
5

Online magazine

Tips van de redactie

Content die werkt
Léon Geuyen
€ 29,99
Morgen in huis
Boost je business met een boek
Janneke Sinot
€ 24,50
Vrijdag in huis
Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Vrijdag in huis

Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Golven van gekte
Bert Van Thilborgh
€ 32,–
Verwacht 19-02-2027

GEO - Zichtbaar zijn in de antwoorden van AI

GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
€ 17,99

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 357 van 14.650 resultaten
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Gebonden EN26-11-20159781138134447
Doing business in Europe is increasingly becoming an everyday reality for many companies, not only large corporations, but also small and medium-sized enterprises. European Business Environment offers students a practical introduction to how to create, manage and develop business opportunities in… Meer
€ 308,13
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Gebonden EN01-08-20169781138145931
This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject… Meer
€ 252,54
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Gebonden EN31-01-20179781138163539
Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on… Meer
€ 308,13
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Gebonden EN11-12-20189781138182691
Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research… Meer
€ 214,52
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Gebonden EN28-08-20179781138203747
As China becomes the world’s largest economy, so it becomes important to understand the key issues shaping the country’s business environment and the behaviour of Chinese businesspeople. This is difficult because those issues are contested. Is China growing at 3% or 8%?… Meer
€ 275,94
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Gebonden EN13-12-20189781138210608
Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control… Meer
€ 252,54
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Paperback EN15-07-20169781138212466
What does it mean to live a good life in a time when the planet is overheating, the human population continues to steadily reach new peaks, oceans are turning more acidic, and fertile soils the world over are eroding at unprecedented rates?… Meer
€ 82,89
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Gebonden EN10-10-20179781138213777
Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled… Meer
€ 308,13
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Paperback EN31-05-20189781138231245
First published in 1993, this book traces and analyses the changing policies of American offshore oil companies concerning the exploration and development of the Outer Continental Shelf in the period from 1970 to 1976 — covering environmental legislation, the oil embargo, presidential initiatives… Meer
€ 56,56
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Paperback EN31-05-20189781138231252
First published in 1929, this book was written to express the belief that nations’ commercial policy and doctrines could best be explained by reference to their history. The author argues that this applies equally to legislation and theory, for example both the McKinley Act of 1890 and… Meer
€ 62,41
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Paperback EN20-06-20189781138320161
The study of corporate governance is a relatively modern development, with significant attention devoted to the subject only during the last fifty years. The topics covered in this volume include the purpose of the corporation, the board of directors, the role of shareholders, and more contemporary… Meer
€ 62,41
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Gebonden EN28-06-20179781138414471
Caring is a nitty-gritty process. Cultivating Common Ground teaches us how to care at work with real life experiences, rather than through conceptual thinking alone. Caring relationships to our work and each other give meaning to our work and provide a powerful source of energy for our… Meer
€ 308,13
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Gebonden EN04-07-20179781138441200
Elsevier/Butterworth-Heinemann‘s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed… Meer
€ 100,44
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Paperback EN13-04-20189781138589636
The financial crisis of 2008 has led to a re-evaluation of the role of financial institutions and their relationship with the wider economy and society. This process has meant an increased questioning of both the conduct of business itself and the principles behind commercial and financial… Meer
€ 62,41
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Gebonden EN27-05-20219781138592193
China has become deeply integrated into the world economy. Yet, gradual marketization has facilitated the country’s rise without leading to its wholesale assimilation to global neoliberalism. This book uncovers the fierce contest about economic reforms that shaped China’s path… Meer
€ 275,94
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Paperback EN28-11-20179781138645806
First published in 1995. Geoffrey Crossick and Heinz-Gerhard Haupt provide a major overview of the social, economic, cultural and political development of the petite bourgeoisie in eighteenth-, nineteenth- and early twentieth-century Europe… Meer
€ 62,41
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Gebonden EN14-07-20169781138658592
The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the… Meer
€ 252,54
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Gebonden EN26-05-20179781138667259
To the surprise of many, regionally embedded clusters of small to medium sized businesses have continued to exist in spite of industrialisation and mass production. While scholars have discovered that the advantages of embeddedness in terms of industrialisation were situated in interfirm cooperation… Meer
€ 275,94
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Gebonden EN13-12-20169781138689220
The internet of things (IoT) has the potential to change how we live and work. It represents the next evolution of the computing revolution and will see the embedding of information and communication technologies within machines at home and in the workplace and across a broad range of industrial… Meer
€ 123,84
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Gebonden EN21-06-20179781138708914
Safety-I is defined as the freedom from unacceptable harm. The purpose of traditional safety management is therefore to find ways to ensure this ‘freedom’. But as socio-technical systems steadily have become larger and less tractable, this has become harder to do… Meer
€ 214,52
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