Marketing

Eric de Haan

De Tao van publieke dienstverlening

Ontdek hoe de eeuwenoude wijsheid van de Tao publieke dienstverlening menselijker en betekenisvoller maakt, met praktische handvatten voor meer balans, reflectie en service.
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Nieuw in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
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Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
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GEO, the new SEO
Martin van Kranenburg
€ 29,99
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Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
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Aanbiedingen in Marketing

Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
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When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
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Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
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Marketing made simple
Donald Miller
€ 23,95
29,99
-21%
± 4 werkdagen

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
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3
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
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4
Strategische marketingplanning
Karel Jan Alsem
Strategische marketingplanning
€ 83,95
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5

Online magazine

Tips van de redactie

Content die werkt
Léon Geuyen
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Boost je business met een boek
Janneke Sinot
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Merklogica
Marc Oosterhout
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Hoe bouw je een sterk merk?
Rik Riezebos
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Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Golven van gekte
Bert Van Thilborgh
€ 32,–
Verwacht 19-02-2027

GEO - Zichtbaar zijn in de antwoorden van AI

GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
€ 17,99

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 361 van 14.650 resultaten
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Gebonden EN06-11-20209783030624118
This book constitutes the refereed proceedings of the 21st IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2020, held in Valencia, Spain, in November 2020. The conference was held virtually. The 53 full papers were carefully reviewed and selected from 135 submissions… Meer
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Paperback EN03-12-20209783030646417
This book constitutes the refereed proceedings of the 5th International Conference, ICDEc 2020, held in Bucharest, Romania, in June 2020. Due to the COVID-19 pandemic the conference took place virtually… Meer
€ 78,99
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Paperback EN28-06-20229783030769925
This book addresses many of the gaps in how industry and academia are currently tackling problems associated with big data. It introduces novel concepts, describes the end-to-end process, and connects the various pieces of the puzzle to offer a holistic view… Meer
€ 60,99
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Paperback EN01-06-20219783030778194
This two-volume set LNCS 12777 and 12778 constitutes the thoroughly refereed proceedings of the 12th International Conference on Digital Human Modeling and Applications in Health, Safety, Ergonomics and Risk Management, DHM 2021, which was held virtually as part of the 23rd HCI International… Meer
€ 60,99
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Gebonden EN12-01-20229783030781835
This book shows how blockchain technology can transform the Internet, connecting global businesses in disruptive ways. It offers a comprehensive and multi-faceted examination of the potential of distributed ledger technology (DLT) from a new perspective: as an enabler of the Internet of Value (IoV)… Meer
€ 90,99
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Gebonden EN30-11-20219783030783020
This book discusses recent research and applications about intelligent processing practices and tools for e-commerce data, information and knowledge. The authors first explain how advances in intelligent processing of data, information and knowledge that has wildly been used in e-commerce… Meer
€ 144,99
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Paperback EN29-08-20219783030790318
This book provides empirical evidence and statistical analyses to uncover answers to some of the most debated questions in the NBA. The sports world lives and breathes off of debates on who deserves an MVP award, and which athletes should be considered all-stars… Meer
€ 84,99
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Paperback EN23-08-20159783319032900
This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA, and Hasso Plattner Institute in Potsdam, Germany. The authors offer readers a closer look at Design Thinking with its processes of innovations and methods… Meer
€ 216,99
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Paperback EN04-08-20149783319085081
This book constitutes the refereed proceedings of the 11th International Conference on Detection of Intrusions and Malware, and Vulnerability Assessment, DIMVA 2014, held in Egham, UK, in July 2014. The 13 revised full papers presented together with one extended abstract were carefully reviewed and… Meer
€ 58,60
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Paperback EN05-08-20149783319103587
This book constitutes the refereed proceedings of the 11th International Conference on Mobile Web and Information Systems, MobiWIS 2014, held in Barcelona, Spain, in August 2014. The 24 papers presented were carefully reviewed and selected from 75 submissions and cover topics such as: mobile… Meer
€ 60,99
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Paperback EN26-11-20149783319127620
This book analyzes the wrapping and packaging machinery sector in the Emilia/Bologna district in Italy and compares the most recent trends with those in the industry in Schwäbisch Hall and Waiblingen, Baden-Württemberg, Germany, which represents a direct rival… Meer
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Gebonden EN16-03-20159783319131580
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior… Meer
€ 180,99
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Gebonden EN13-08-20189783319928333
This book analyses the fast spread of free trade agreements (FTAs) across the globe, their content and their economic impact. In the wake of Brexit and the new protectionism of President Trump, Melchior offers a timely assessment of key issues relating to FTAs… Meer
€ 135,19
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Gebonden EN09-08-20189783319932415
This book explores nonmarket strategy (NMS) in firms by invoking economic, political and philosophical perspectives. Featuring data from the USA, the UK, India, China, Mexico and other countries, the author links NMS to economic freedom, regional development, corruption and other national factors… Meer
€ 132,99
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Paperback EN17-06-20189783319933740
This book constitutes extended and revised papers from the 19 th International Conference on Enterprise Information Systems, ICEIS 2017, held in Porto, Portugal, in April 2017. The 28 papers presented in this volume were carefully reviewed and selected for inclusion in this book from a total of 318… Meer
€ 60,99
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Paperback EN19-06-20189783319935263
This book constitutes revised selected papers from the 13th International Conference on Web Information Systems and Technologies, WEBIST 2017, held in Porto, Portugal, in April 2017. The purpose of the WEBIST series of conferences is to bring together researches, engineers and practitioners… Meer
€ 60,99
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Paperback EN17-06-20189783319943695
This book constitutes the proceedings of the International Conference on Internet of Things, ICIOT 2018, held in Seattle, WA, USA, in June 2018. The 13 full papers and 1 short paper presented in this volume was carefully reviewed and selected for inclusion in this book… Meer
€ 60,99
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Paperback EN19-06-20189783319943756
This book constitutes the proceedings of the International Conference on Services Computing, SCC 2018, as part of SCF 2018, held in Seattle, WA, USA, in June 2018. The 12 papers presented in this volume were carefully reviewed and selected from numerous submissions… Meer
€ 60,99
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Paperback EN23-06-20189783319944715
This book constitutes the refereed proceedings of the 14th World Congress on Services, SERVICES 2018, held as part of the Services Conference Federation, SCF 2018, in Seattle, USA, in June 2018. The 10 full papers and 3 short papers presented were carefully reviewed and selected from 22 submissions… Meer
€ 60,99
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Gebonden EN01-10-20189783319946122
This volume critically analyzes the convergence of technology, business practices, public policies, political ideologies, and societal values for improving business performance at the global-local paradigm… Meer
€ 122,99
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