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This book constitutes revised selected papers from the 6th International Conference on Operations Research and Enterprise Systems, ICORES 2017, held in Porto, Portugal, in February 2017. The 15 papers presented in this volume were carefully reviewed and selected from a total of 90 submissions… Meer
This book constitutes the refereed proceedings of the 11 th IFIP WG 8.9 Working Conference on Research and Practical Issues of Enterprise Information Systems, CONFENIS 2017, held in Shanghai, China, in October 2017… Meer
This book constitutes the proceedings of the Third International Conference on Smart Grid and Innovative Frontiers in Telecommunications, SmartGIFT, held in Auckland, New Zealand, in April 2018. The 28 revised full papers presented were carefully reviewed and selected from 44 submissions… Meer
This book introduces readers to the core principles and methodologies of product development, and highlights the interactions between engineering design and industrial design. It shows to what extent the two cultures can be reconciled, and conversely what makes each of them unique… Meer
This book presents high-quality original contributions on the fashion supply chain. A wide spectrum of application domains are covered, processing of big data coming from digital and social media channels, fashion new product development, fashion design, fashion marketing and communication strategy… Meer
This 2-volume set constitutes the refereed proceedings of the 4th International Conference on HCI in Business, Government and Organizations, HCIBGO 2017, held as part of the 19 International Conference on Human-Computer Interaction , HCII 2017, which took place in Vancouver, Canada, in July 2017… Meer
This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet… Meer
What does it take for success in the media business? Creativity, innovation, and performance, of course. Plus experience and good judgment. However, it also requires an understanding of the principles and tools of management… Meer
Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management… Meer
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing… Meer
TEAA 2005 (Trends in Enterprise Application Architecture) took place as a workshop of the conference VLDB 2005 (31st International Conference on Very Large Databases) in August 2005 in Trondheim, Norway. Enterprise applicationsare mission criticalfor organizations… Meer
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines… Meer
Praxisorientierter Leitfaden! Theoretisch fundiert und strikt praxisorientiert werden die heute notwendigen industriellen Planungsmethoden und -techniken, von der Unternehmens- über die Produkt- und Investionsplanung bis hin zum Projektmanagement vorgestellt, diskutiert und mit zahlreichen… Meer
Among the many changes brought by the Internet is the emergence of electronic commerce over the Web. E-commerce activities, such as the online exchange of information, services, and products, are opening up completely new opportunities for business, at new levels of productivity and profitability… Meer
Mitarbeiter/innen einer PR-Abteilung, aber auch Einsteiger, Studierende, Teilnehmer von Weiterbildungsmaßnahmen und interessierte Manager erhalten in diesem Buch einen Überblick über die Tätigkeit einer PR-Abteilung… Meer
This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return… Meer
Das Buch bietet Lesern einen kompakten Einstieg in das moderne Marketing. Dabei legen die Autoren besonderen Wert auf die Vermittlung eines elementaren Methoden- und Modellverständnisses. Dadurch soll der Leser in die Lage versetzt werden, qualitatives Faktenwissen mit analytischen Denkprinzipien zu… Meer
The World Wide Web has become a ubiquitous global tool, used for finding infor mation, communicating ideas, carrying out distributed computation and conducting business, learning and science. The Web is highly dynamic in both the content and quantity of the information that it encompasses… Meer
Electronic payment is the economic backbone of all e-commerce transactions. This book covers the major subjects related to e-payment such as, for example, public key infrastructure, smart cards, payment agents, digital cash, SET protocols, and micro-payment… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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