Ontdek hoe de eeuwenoude wijsheid van de Tao publieke dienstverlening menselijker en betekenisvoller maakt, met praktische handvatten voor meer balans, reflectie en service.
GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
Bekijk resultaten in...
Alle productenManagementboekenSeminars + TrainingenOnline magazineSale
Improve conversion rates and increase revenue by gaining a greater understanding of customer behaviour, using this practical guide to e-commerce website and conversion rate optimization. Meer
Put brand theory into action and learn from the strategies and expertise of luxury organizations, to understand why certain brands become stellar prestige brands. Meer
Allow your brand to thrive globally with this clear and straightforward guide to achieving success in international markets. Helps readers adapt domestic strategy, avoid common pitfalls, and seize market opportunities. Meer
Refocus on the customer to outstrip your competition and increase profitability, with invaluable insight into the direct correlation between customer-centricity and shareholder value, proven by today's most successful companies. Meer
¿Quieres aprender a aprovechar al máximo el mercadeo en redes sociales? Si es así, sigue leyendo ... ¿No estás seguro de qué plataforma de redes sociales es adecuada para ti? ¿Quieres ser más visible y crear más seguidores? ¿Desea aumentar las ventas en la tienda o en línea?… Meer
This book explores the marketing approaches, techniques and tools used by various countries in the Southeast Asia region both collectively and individually to manage their tourism offerings and position them in the global tourism market, includes chapters on China, Indonesia, Japan, Korea, Macao… Meer
'An entertaining and thought-provoking antidote to the tyranny of numbers in the modern world.' -Alex Bellos, author of Can You Solve My Problems? 'A smart and insightful read that will totally change the way you think - and live… Meer
Gamechangers and Rainmakers is the compelling story of sports marketing and the creation of a trillion-dollar global business. From the troubled 1960s to the game-changing 1980s, through to the 21st century with emerging nations hosting sport's top events and overseas investors buying… Meer
People hunting monkeys in the jungle once devised a simple yet effective trap: When the creature found a banana in a large jar with a narrow neck, it would plunge its paw in to retrieve it. But it couldn’t let go. And unless the monkey released the banana, it was stuck… Meer
Marketing that matters isn't an overhead: it's the strategic enabler of growth your business needs. An ecosystem where attention leads to action and performance the whole boardroom can get behind. Meer
Providing a theoretically informed discussion of the specificities of sociology of consumption, Consumers and Consumption in Comparison focuses on three main approaches: Consumption and social inequality; Consumption and gender; and Consumption and social movements. Meer
Mindfulness has gained significant traction within the business community worldwide. Mindful Marketing and Strategic Management focuses on current advancements in the realm of mindfulness and its application for both effective marketing and strategic management practices… Meer
A visionary exploration of the transformative power of artificial intelligence and cutting-edge innovations in the hospitality and tourism industry. This comprehensive guide unveils how technology is revolutionizing every aspect of the guest journey… Meer
A revolutionary insight into the future of tourism and hospitality. This groundbreaking work explores the delicate balance between cutting-edge technology and ethical responsibility in one of the world's largest industries. Meer
In the rapidly evolving world of business, technology isn't just an asset-it's the driving force behind innovation and success. Marketing Intelligence, Part B: AI, Trust, and Innovation in the Modern Business Landscape brings together cutting-edge insights and strategies from leading experts to… Meer
As we stand on the precipice of a new industrial revolution, Industry 5.0 and the symbiotic relationship between humans and machines have become an unavoidable next step in the modern workplace. With this ongoing paradigm shift at the forefront, Augmenting Humanity provides crucially comprehensive… Meer
A young ceramicist's journey from apprentice potter to celebrated craftsman Florian Gadsby has devoted his life to pottery, refining his technique towards the point of perfection - and as his skill has grown, so has his social media following, which today numbers in the millions… Meer
Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to… Meer
From the creator of Product Launch Formula, an expanded edition of the #1 New York Times best-selling guide that’s helped countless entrepreneurs make millions—now in paperback. Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
Meer informatie over AI-books