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Are you ready to become a master of guerrilla marketing and joint ventures, the combined type of smarter marketing necessary for true entrepreneurial success worldwide in any economy and any marketplace… Meer
What Does it Take to Be an Online Rockstar JVZoo is an amazing resource for entrepreneurs to turn their knowledge into digital products and recruit hundreds or thousands in their field to promote those products… Meer
Create a Better World Through the Power of Profit! Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don't have to just imagine; you can make it real… Meer
Sometimes in life you hit plateaus where you know deep down that there must be something more, but you aren't sure what it is. It can feel like you're stuck in neutral--revving the engine as hard as you can, but not going anywhere. It's frustrating, to say the least!… Meer
Nicknamed 'the father of public relations,' Edward Bernays (1891 1995) was a pioneer in the fields of propaganda and PR. This is the first comprehensive volume of the writings of this influential and controversial figure… Meer
You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust print media and traditional PR… Meer
With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media—print ads, radio or TV commercials—must now… Meer
"Customer-originated Marketing" is a unique approach that scrutinizes all the options that are beneficial from the customer's perspective and feelings. These options include not only competitors in the same customer category, but also alternatives outside that category… Meer
When a company's workers are literally dying on the job, and its business model relies on preying on local businesses and even their own companies, and its CEO is the richest person in the world while its workers make minimum wage with impossible quotas... wouldn't you want to resist?… Meer
INSTANT NEW YORK TIMES BESTSELLER • Financial Times Best Book of the Year The “compulsively readable narrative of beauty, business, privilege, and mogul-dom” ( The New York Times ) that reveals—for the first time—exactly wat hap Meer
Takes the reader inside the dynamics of advertising as it functions within the international marketing mix. This text addresses key issues related to foreign markets: cultural values, political & legal environments, economic policies & evolving media. Meer
From high-tech kitchen gadgets and magazines to the Food Network, the last few decades have seen a huge rise in food-focused consumption, media, and culture. The discourses surrounding food range from media coverage of school lunchrooms and hunger issues, to news stories about urban gardening or… Meer
This book sets out to explore how hate comes alive in language and actions by examining the nature and persuasive functions of hate in American society. Hate speech may be used for many purposes and have different intended consequences. Meer
From high-tech kitchen gadgets and magazines to the Food Network, the last few decades have seen a huge rise in food-focused consumption, media, and culture. The discourses surrounding food range from media coverage of school lunchrooms and hunger issues, to news stories about urban gardening or… Meer
The first edition of this book (2016) broke new ground by identifying organizational listening as a major gap in public communication studies and practice. This entirely new edition substantially expands the concept, theory, and practice… Meer
Master the Art of Story Selling Success demands the ability to communicate with power, clarity, and emotion. Leaders who can deliver their story with authenticity, humor, and insight are seen as credible, influential, and unforgettable… Meer
There is an ocean of opportunity waiting when business becomes a partnership with God rather than a performance for Him. In The Flamingo Advantage , business coach and author Katie Hornor helps faith-driven entrepreneurs build thriving businesses without compromising their beliefs or values… Meer
What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt." Better customer service? Guess what?… Meer
This book is a multi-stage learning resource that takes readers from basic data handling and software orientation to statistical analysis and financial applications using MS Excel and R. Through a gradual, step-by-step approach, it equips readers with the essential skills needed to understand… Meer
This volume systematically assembles ten pivotal studies employing uncertain decision-making, multi-criteria decision analysis (MCDA), and tailored optimization models to address substantive challenges in supply chain management, sustainable operations and strategic planning. Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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