Ontdek hoe de eeuwenoude wijsheid van de Tao publieke dienstverlening menselijker en betekenisvoller maakt, met praktische handvatten voor meer balans, reflectie en service.
GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
Bekijk resultaten in...
Alle productenManagementboekenSeminars + TrainingenOnline magazineSale
Drive revenue and grow your business by using the powerful concept of scarcity Scarcity isn't just one of the key principles of influence, it's arguably the most powerful—invoking the kind of primal instincts that were essential to our ancestors' survival… Meer
Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business… Meer
This textbook gives students an overview of the marketing research process and equips them with the skills to use research to effect meaningful change. Meer
Tahir Nisar presents a cogent, compelling account of recent developments and disruptions within the digital economy, and particularly within the industrial and service sectors. Through an original, overarching framework rooted in the concept of personalization and its antecedents, Nisar identifies… Meer
Tahir Nisar presents a cogent, compelling account of recent developments and disruptions within the digital economy, and particularly within the industrial and service sectors. Through an original, overarching framework rooted in the concept of personalization and its antecedents, Nisar identifies… Meer
The challenges of delivering value in industries as diverse as music, tourism, fashion, visual arts, heritage and cinema are different from those one might encounter in conventional commercial organisations… Meer
A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet. Meer
All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier’s dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and… Meer
Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the… Meer
The ultimate guide to real estate prospecting for both rookies and veterans In Real Estate Prospecting: Create a Million-Dollar Life Through Relationships, Online Leads, Technology, and Social Media , founder, consultant, and real estate team leader Tristan Ahumada delivers a comprehensive… Meer
Get people to read, listen to, and watch your LinkedIn messages The Ultimate LinkedIn Messaging Guide is for salespeople, businesses, recruiters, and LinkedIn users who struggle to get replies and results on the essential business platform… Meer
A guide for insurance and other industries to staying on customers' radars Attention Hacking: The Power of Social Media Selling in Insurance and Finance shows how you can make insurance go viral on social media… Meer
Get more clients, grow your business faster, and spend less time selling! Are you new to getting clients online? Are you struggling with building your crowd and converting them into clients? Are you tired of having to sell? Do you feel like nothing is working?… Meer
A penetrating look at how web3 will shape our shared future In The Future of Community: How to Leverage Web3 Technologies to Grow Your Business , a team of web3 visionaries and tech-savvy executives delivers a groundbreaking new take on the seismic impact web3 is having—and will continue to have—on… Meer
Expand your book of business at your creative agency or freelance service In Book Yourself Solid for Creatives, bestselling author Michael Port and Joana Galvao deliver a game-changing and super-specific playbook for creative professionals seeking to fill their pipeline with dozens or hundreds of… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
Meer informatie over AI-books