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The remarkable story of Sekem, a sustainable community which thrives in the Egyptian desert. Explores their pioneering vision for the future in ecology, economics, culture and social change. Important and inspiring. Meer
LEADING IS AS SIMPLE AS ABC Knock It Out of the Park Leadership keeps things simple with lessons you can easily understand and apply in both business and life. The A, B, C format is a simple tool to highlight different areas, experiences, and lessons you can practice and apply to build yourself up… Meer
Do you know the difference between 'Use by' and 'Best before'? Or what is meant by 'Farmhouse' or 'Home-made'? And did you know that 75% of the salt we consume each day is added by food manufacturers during preparation or processing?… Meer
Applying for grants, bidding for project funding or helping to sell products are part of the day to day life of a research scientist. Drawing on experience at leading research institutes and companies, the authors of this book turned to best practice in marketing to make 'selling science'… Meer
How AI is transforming pricing decisions, and what opportunities, challenges, and risks these transformations bring. Pricing in the Age of AI explores the evolution of pricing decisions, with a particular emphasis on recent advancements… Meer
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?… Meer
' It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment ' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be… Meer
Economics has the power to make the world a better, happier and safer place: this book shows you how Our world is in a mess. The challenges of climate change, inequality, hunger and a global pandemic mean our way of life seems more imperilled and society more divided than ever; but economics can… Meer
If you're keen to enhance your sales skills set - look no further than DK's new and improved practical guide to selling. Learn how to build relationships, present your product and negotiate successfully to achieve the best business results… Meer
'By far the best book I've ever read on the how and why of scaling. If you care about changing the world, or just want to make better decisions in your own life, The Voltage Effect is for you. ' Angela Duckworth, CEO of Character Lab and New York Times bestselling author of Grit ________________ Why… Meer
From Wall Street Journal columnist Spencer Jakab, the real story of the GameStop squeeze - and the surprising winners of a rigged game. 'Jakab adeptly skewers the popular but dangerously wrong narrative of Reddit's David thumping Wall Street's Goliath, and shows how the casino always wins in the… Meer
Imagine a world where all the news you see is defined by your salary, where you live, and who your friends are. Imagine a world where you never discover new ideas. And where you can't have secrets. Welcome to 2011. Google and Facebook are already feeding you what they think you want to see… Meer
• Why do people behave and think the way they do? • What makes people choose certain products and services? • How does consumption affect our everyday lives? Informed by psychological theory and supported by research, Consumer Psychology provides an overview to understanding consumer behaviour and… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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