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• Why do people behave and think the way they do? • What makes people choose certain products and services? • How does consumption affect our everyday lives? Informed by psychological theory and supported by research, Consumer Psychology provides an overview to understanding consumer behaviour and… Meer
Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text -- Czinkota/Ronkainen/Cui's INTERNATIONAL MARKETING, 11E… Meer
In Brown/Suter/Churchill's BASIC MARKETING RESEARCH, 10th Edition, you will learn how to convert marketplace data into actionable marketing information using the two dominant approaches, behavioral data that exists and customer insights gathered for a specific purpose, and how interactions in the… Meer
WINNER OF THE INNOVATION AND ENTREPRENEURSHIP AWARD, 2019 CMI BUSINESS BOOK AWARDS Drawing on case studies from the most innovative startups in Silicon Valley, this step-by-step guide will show you how to develop, validate, and bring your impossibly big ideas to life… Meer
Master the art of networking on your own terms Tailored for those who prefer thoughtful, meaningful connections over small talk, this book transforms the often-dreaded experience of networking into something approachable and enjoyable… Meer
Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O’Guinn/Semenik's popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E… Meer
Dive into marketing communications with Andrews/Shimp's leading IMC text, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 11th Edition. This comprehensive book takes you through every aspect of marketing, including advertising, sales promotion, branding, consumer… Meer
This book provides an engaging exploration of how corporate strategy and restructuring can significantly shape the competitiveness of firms. This book provides a concise yet holistic and dynamic approach to corporate restructuring measures, such as alliances, R&D investments, acquisitions, as well… Meer
This book provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images. It will particularly be of interest for students and researchers specialized in marketing, media and communication, and… Meer
This second book in the series focuses on the role of workplace management in the organisation and the tasks that workplace management needs to consider. Meer
This book brings together , for the first time , twenty-two chapters on arts marketing and audience development. It provides an invaluable resource for anyone interested in the traditions, philosophies and approaches which underpin our ideas about increasing audiences for the arts. Meer
This inter- and trans-disciplinary Handbook includes 35 original chapters which explore vibrant debates around the interrelationship between global Islam and consumer culture, and is essential reading for students and researchers in Islamic studies, Near and Middle Eastern studies, religious… Meer
‘Sensational new book’ – MAIL ON SUNDAY‘Bombshell book’ – THE SUN‘Tell-all book’ – MAIL ON SUNDAY'Explosive new book' – DAILY MAIL 'Kervin is a master storyteller' – THE LONDON STANDARD AN UNFLINCHING EXPOSÉ OF MOHAMED AL-FAYED'S 25-YEAR REIGN OF TERROR AT HARRODS Meer
In the 20th century humanity consumed products faster than ever, but this way of living is no longer sustainable. This new and important book shows how technological advances are driving forms of ‘collaborative consumption’ which will change forever the ways in which we interact both with businesses… Meer
Discover 282 marketing and sales strategies proven to make more money for you! A self-made multimillionaire and business development expert,Brad Sugars helps you identify your company's hidden “goldmines,” dramatically boost your bottom line, and get on the fasttrack to big profits… Meer
The eighth edition of Marketing Management: A Strategic Decision-Making Approach , concentrates on marketing decision-making , rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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