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Durk Bosma

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Van SEO naar GEO

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Klaas Kroezen

Sales, Oprecht & ontspannen

€ 32,50

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De strategische noodzaak van de derde ring

€ 34,99

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Karel Jan Alsem

Strategische marketingplanning

€ 83,95

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Preview | Marc Fauconnier

Je merk wordt overal gezien en nergens onthouden

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Jouw brein liegt - ‘Kritischer kijken naar je keuzes, overtuigingen en gelijk’

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Van fillercontent naar killercontent - Winnen in Google en AI

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Van klant naar fan - Waarom een tevreden klant nog geen fan is

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Léon Geuyen

€ 29,99

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Janneke Sinot

€ 24,50

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Rik Riezebos

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Chantal Smink

€ 29,95

Verwacht 20-11-2026

Tom van Bommel

€ 22,50

Verwacht 24-11-2026

Cor Hospes

€ 24,95

Verwacht 28-01-2027

Bert Van Thilborgh

€ 32,–

Verwacht 19-02-2027

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Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.

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Pagina 445 van 14.648 resultaten

Christopher Ritson Daniel Padberg Luis Albisu

Agro-food Marketing

Paperback EN01-02-19979780851991443

The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach reflects a growing trend to teach these subjects in an integrated way. The book has been developed from a very successful series of courses run by the (CIHEAM). Meer

€ 93,89

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Levertijd ± 16 werkdagen

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Geoffrey Crouch Josef Mazanec Marcia Sakaie.a.

Consumer Psychology of Tourism, Hospitality and Leisure, Volume 1

Gebonden EN01-12-19999780851993225

The book provides a general review of current thinking and presents several new theories and methods of analysis. It consists of 20 chapters, divided into five parts, and is essential reading for researchers and practitioners dealing with consumers and their choices and perceptions. Meer

€ 224,88

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Alan Zimmerman Jim Blythe Nektarios Tzempelikos

Business to Business Marketing Management

Gebonden EN17-03-20269781003863304

Leveraging its distinctive global perspective on the B2B marketing environment, the 5th edition of this well-regarded textbook provides readers with essential strategies for navigating the increasingly borderless world of B2B marketing today… Meer

€ 269,04

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D. Eric Schansberg Dwight R. Lee Richard B. McKenzie

Microeconomics for Managers

Paperback EN28-03-20249781009507196

Updated 4th edition, presenting microeconomics in a non-technical and easy to understand manner with its distinctive emphasis on 'the economic way of thinking' and its applicability to sharper managerial thinking and improved decision-making. Meer

€ 96,06

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Levertijd ± 11 werkdagen

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Gary L. Frazier

Marketing Channel Management

Gebonden EN04-12-20259781009561778

A thorough introduction to marketing channels that demystifies how they're organized and coordinated, while also highlighting the importance of knowing your end-customer inside and out. Written by a leading expert in the field, this new textbook will be an invaluable resource for undergraduates, MBA… Meer

€ 149,04

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Jeffrey Gitomer

Jeffrey Gitomer's Little Gold Book of YES! Attitude: New Edition, Updated & Revised

Gebonden EN16-01-20189780999255506

Every person in the universe wants to hear YES! Every business and sales winner wants to hear one word: YES! Having and maintaining a YES! Attitude that's powerful enough to help anyone achieve the impossible is possible. When you've got a YES! Attitude , you assume everything will start with " YES!… Meer

€ 29,77

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Catherine Hindson

Theatre in the Chocolate Factory

Gebonden EN13-07-20239781009271882

A symbol of Britain's industrial heyday, Cadbury's offered recreational and educational schemes that included an astonishing amount of theatre. Focusing on the staff and performances central to the tale, Catherine Hindson situates theatre at the heart of understanding Cadbury's operation and the… Meer

€ 139,70

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Anonymous

Sales Management

Paperback EN27-10-20229781016704526

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations… Meer

€ 24,33

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Marketing Methods and Salesmanship. Part I

Gebonden EN27-10-20229781018114125

€ 49,19

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Gordon R. Foxall

The Continuum of Consumer Choice

Paperback EN30-07-20259781032201603

The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme. Meer

€ 75,79

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Andrew Clarke

Corporate Law and Climate Change

Paperback EN21-05-20269781032204796

This book provides an analysis of the impact of the climate crisis on corporate law and theory in the coming decades as the world seeks to meet the target of net zero carbon emissions by 2050. It will be of interest to students and researchers in the field of climate and environmental law, as well… Meer

€ 75,79

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Cheryl D. Jenkins Jayne Cubbage Loren Saxton Coleman

Media, Industries, Society

Gebonden EN26-03-20269781032407746

A new, introductory textbook on the media and mass communication industries that champions the pioneering examples and perspectives of managers and entrepreneurs from racial and ethnic groups whose contributions to media have been previously overlooked. Meer

€ 269,04

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Nor Aida Abdul Rahman Pantea Foroudi Suraksha Guptae.a.

Corporate Branding in Logistics and Transportation

Paperback EN30-07-20259781032412238

This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations… Meer

€ 75,79

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Birsen Yilmaz Jose Manuel Lorenzo

Organic Food Production

Paperback EN21-06-20269781032442983

This book provides comprehensive insights into various aspects of organic foods, including their production processes, certification procedures, regulatory frameworks, global market dynamics, and consumer preferences and acceptance. Meer

€ 111,63

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Levertijd ± 11 werkdagen

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Adam Lindgreen Cristina Sancha Francois Maone.a.

The Routledge Companion to Responsible Business

Gebonden EN21-08-20259781032446424

This volume sheds light on different crucial themes and approaches spanning historical, conceptual, practical, and prospective considerations that have animated the field of business and society in the last decades, and that are instrumental or have the potential to drive constructive research… Meer

€ 406,19

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Harjit Singh Nandita Mishra Neha Puri

Sustainability Reporting and Blockchain Technology

Paperback EN20-07-20269781032457116

This book explores the much talked about but less understood issue of sustainability reporting, linking it to the application of blockchain and other technologies. It provides a transnational platform to examine the experiences of investors, researchers, and policymakers as they confront these… Meer

€ 75,79

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Lasse Torkkeli Maria Ivanova-Gongne Nikolina Koporcice.a.

Individuals in B2B Marketing

Paperback EN26-12-20259781032482361

This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment. Meer

€ 75,79

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Anna Rogala Ewa Jerzyk Renata Nestorowicz

Internet of Things in the Food Industry

Paperback EN29-09-20259781032512655

The food industry is experiencing a digital transformation across the entire supply chain, from farm to fork. This book offers comprehensive insights into the challenges and opportunities faced, specifically examining the application of the Internet of Things. Meer

€ 75,79

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Aleksandra Wilk Anita Proszowska Anna Dubele.a.

Sustainable Marketing and the Circular Economy in Poland

Paperback EN30-07-20259781032528366

Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation's marketing strategy in line with the circular economy framework. Meer

€ 39,95

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Fredrik Nilsson Jan Marton Peter Öhman

Auditing Transformation

Paperback EN27-05-20259781032533056

The book identifies drivers of transformation of auditing, including regulation, digitalisation, sustainability, and individual auditor characteristics, and discusses how the drivers affect auditing. Meer

€ 75,79

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De Tao van publieke dienstverlening

Nieuw in Marketing

Aanbiedingen in Marketing

TOP 5 Marketing

Online magazine

Je merk wordt overal gezien en nergens onthouden

Jouw brein liegt - ‘Kritischer kijken naar je keuzes, overtuigingen en gelijk’

Van fillercontent naar killercontent - Winnen in Google en AI

Van klant naar fan - Waarom een tevreden klant nog geen fan is

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GEO - Zichtbaar zijn in de antwoorden van AI

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