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This volume promotes a collective approach to sustainable consumption, and combines general theoretical issues with empirical examples from the Polish economy. Meer
This book will present and highlight a broad view of digital currency in the era of globalization. The book will address the meaning of money in a global world. It will be of value to researchers interested in a wide variety of disciplines, including international business, finance, and consumer… Meer
This book identifies the converging socio-cultural, economic and technological conditions that have shaped, informed and realised the identity of the contemporary virtual influencer, situating them at the intersection of social media, consumer culture and AI, and digital technologies. Meer
This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying… Meer
This volume explicates the role of sociopolitical advocacy and other related constructs as forms of prosocial communication. It will appeal to advanced students and researchers in public relations, strategic communication, organizational communication, and allied fields. Meer
This book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical implications of storytelling in marketing. Meer
Celebrating Women in Sustainability: Voices for the Future spotlights the remarkable contributions of women shaping the future of sustainability. Their stories serve as powerful examples to inspire the next generation of young women pursuing careers in sustainability. Meer
This essential guide empowers readers to leverage AI as a tool for efficiency, financial viability, growth and innovation and as a force for positive social and environmental impact, creating sustainable shared value for all stakeholders. Meer
This fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and… Meer
This book offers a clear exploration of how sustainability can be embedded within the luxury industry. Designed for undergraduate and postgraduate students, researchers, and academics in sustainability, luxury management, and business strategy, it will also benefit practitioners and policymakers… Meer
This book is a comprehensive introduction to pricing as a tactical business function and a practical toolbox for implementing solutions to diverse pricing challenges. It is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and… Meer
This book uncovers the methods, skills, and strategies necessary to build your own Unstoppable SalesSM Prospecting system. Unlike any other, this system equips you with the tools to generate a consistent stream of prospects, regardless of your industry, product, or location. Meer
This volume traces how the discourse of skill evolved in colonial and postcolonial India, from the mid-nineteenth century to the present neoliberal era. Meer
This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example. Meer
The book analyses how the past - material (the historic built environment) and intangible (routines, practices and the ‘character’ of the populace) - is appropriated, in order to ‘sell’ the city into the future… Meer
In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics. Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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