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This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-driven marketing communication Meer
Lives Lost and Leadership Found is a must-read for leaders who seek inspiration and insight from life’s most challenging moments, offering valuable lessons on how personal experiences of loss can unlock transformative leadership growth. Meer
Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and… Meer
Marketing Strategy for the Arts, 3rd edition is targeted at students in higher education who plan on working in a creative industry or a cultural organization. Meer
We take brands for granted: they surround us and pervade our everyday life. But have you ever wondered where they come from, and why they became successful? The histories are sometimes remarkable: how did Reebook emerge from a town in North West England to become one of the leading athletic apparel… Meer
This book is the first to offer a comprehensive understanding of the role of psychology in public relations practice and scholarship. It will appeal to post graduate students and scholars across public relations and communication studies in particular, as well as organisational and applied… Meer
This book examines twelve of the most widespread myths about sustainable consumption—from the belief that information provision, small individual actions, or technological fixes will deliver sustainability, to the faith in economic growth as the goal of societal development and the idea that… Meer
This book provides an in-depth exploration of corporate social responsibility (CSR) in the authoritarian context. It challenges prevailing CSR frameworks, which largely derive from liberal democratic contexts and overlook how political institutions shape the conceptualisation and practice of… Meer
This volume introduces a new ethical framework for business grounded in Kazuo Inamori’s management philosophy. It is written for business scholars, ethicists, corporate leaders, policymakers, and graduate students seeking alternatives to conventional management paradigms. Meer
This book analyzes the conditions for the development of e‑services and digital services in the European Union. It will appeal in particular to scholars and post-graduate students in the fields of consumer behavior, consumer law, marketing, technology and innovation management. Meer
For marketing professionals, business leaders, entrepreneurs, and students who want to stay ahead in a rapidly evolving field. It serves as an essential resource for anyone seeking to understand not just the potential of AI in marketing, but how to strategically apply it to achieve measurable… Meer
Celebrating Women in Sustainability: Voices for the Future spotlights the remarkable contributions of women shaping the future of sustainability. Their stories serve as powerful examples to inspire the next generation of young women pursuing careers in sustainability. Meer
This collection of speeches delivered by Michael Debabrata Patra, DG of the RBI, captures the trials and tumult of conducting monetary policy in India. This book covers a wide range of themes critical to central bankers and public policy, while chronicling the journey of the Indian financial system… Meer
This book explores how AI is transforming the world of Islamic finance while addressing the unique ethical challenges Shariah law poses. It offers a comprehensive understanding of how AI can be responsibly integrated into Islamic financial systems, balancing technological innovation with adherence… Meer
The information in this book provides existing executives, managers, and those who are studying business tactics that have the proven potential to change how businesses operate, improve customer experience, and positively impact financial success. Meer
The book provides a foundation for a new leadership vision and style, based on moral renewal, greater cross-cultural understanding and global harmony, and is truly thought-provoking for business leaders and management researchers. Meer
This volume reimagines the classroom as a space where creativity, imagination, and inclusivity drive learning, and explores how purposeful education can nurture both intellect and soul. It will appeal to educators, scholars, and changemakers in the field of marketing, who believe that marketing can… Meer
This book brings together a group of respected congressional election scholars to explore how and why the 2022 midterm congressional elections unfolded as they did. Meer
The book provides the reader with tools to solve port-related problems independently in the next phase. Emphasizing economics aspects and decision-making, Port Economics and Business is a vital resource for students and researchers in port economics and management, as well as professional port… Meer
Shines a light on women (and sometimes the absence of them) within business schools. Contributions from leading business school thinkers provide deep insight on gender equity to determine what hinders and accelerates progress in creating gender diverse and inclusive schools. Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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