Marketing

Eric de Haan

De Tao van publieke dienstverlening

Ontdek hoe de eeuwenoude wijsheid van de Tao publieke dienstverlening menselijker en betekenisvoller maakt, met praktische handvatten voor meer balans, reflectie en service.
€ 24,99

Nieuw in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Morgen in huis
Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Morgen in huis
GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis

Aanbiedingen in Marketing

Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Morgen in huis
Marketing made simple
Donald Miller
€ 23,95
29,99
-21%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
3
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
4
Strategische marketingplanning
Karel Jan Alsem
Strategische marketingplanning
€ 83,95
Morgen in huis
5

Online magazine

Tips van de redactie

Content die werkt
Léon Geuyen
€ 29,99
Morgen in huis
Boost je business met een boek
Janneke Sinot
€ 24,50
Morgen in huis
Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Morgen in huis

Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Golven van gekte
Bert Van Thilborgh
€ 32,–
Verwacht 19-02-2027

GEO - Zichtbaar zijn in de antwoorden van AI

GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
€ 17,99

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 450 van 14.648 resultaten
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Gebonden EN21-01-20269781032953427
This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-driven marketing communication Meer
€ 269,04
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Gebonden EN06-10-20259781032955933
Lives Lost and Leadership Found is a must-read for leaders who seek inspiration and insight from life’s most challenging moments, offering valuable lessons on how personal experiences of loss can unlock transformative leadership growth. Meer
€ 269,04
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Paperback EN20-07-20269781032959191
Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and… Meer
€ 39,95
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Paperback EN07-11-20259781032960241
Marketing Strategy for the Arts, 3rd edition is targeted at students in higher education who plan on working in a creative industry or a cultural organization. Meer
€ 75,79
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Gebonden EN14-04-20269781036133658
We take brands for granted: they surround us and pervade our everyday life. But have you ever wondered where they come from, and why they became successful? The histories are sometimes remarkable: how did Reebook emerge from a town in North West England to become one of the leading athletic apparel… Meer
€ 32,65
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Gebonden EN05-11-20259781041005476
This book is the first to offer a comprehensive understanding of the role of psychology in public relations practice and scholarship. It will appeal to post graduate students and scholars across public relations and communication studies in particular, as well as organisational and applied… Meer
€ 269,04
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Gebonden EN23-02-20269781041012184
This book examines twelve of the most widespread myths about sustainable consumption—from the belief that information provision, small individual actions, or technological fixes will deliver sustainability, to the faith in economic growth as the goal of societal development and the idea that… Meer
€ 269,04
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Gebonden EN07-11-20259781041030652
This book provides an in-depth exploration of corporate social responsibility (CSR) in the authoritarian context. It challenges prevailing CSR frameworks, which largely derive from liberal democratic contexts and overlook how political institutions shape the conceptualisation and practice of… Meer
€ 269,04
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Gebonden EN25-02-20269781041030959
This volume introduces a new ethical framework for business grounded in Kazuo Inamori’s management philosophy. It is written for business scholars, ethicists, corporate leaders, policymakers, and graduate students seeking alternatives to conventional management paradigms. Meer
€ 269,04
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Gebonden EN01-10-20269781041033141
This book analyzes the conditions for the development of e‑services and digital services in the European Union. It will appeal in particular to scholars and post-graduate students in the fields of consumer behavior, consumer law, marketing, technology and innovation management. Meer
€ 269,04
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Paperback EN19-10-20259781041038047
For marketing professionals, business leaders, entrepreneurs, and students who want to stay ahead in a rapidly evolving field. It serves as an essential resource for anyone seeking to understand not just the potential of AI in marketing, but how to strategically apply it to achieve measurable… Meer
€ 88,26
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Gebonden EN22-04-20269781041008590
Celebrating Women in Sustainability: Voices for the Future spotlights the remarkable contributions of women shaping the future of sustainability. Their stories serve as powerful examples to inspire the next generation of young women pursuing careers in sustainability. Meer
€ 269,04
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Paperback EN28-09-20269781041012498
This collection of speeches delivered by Michael Debabrata Patra, DG of the RBI, captures the trials and tumult of conducting monetary policy in India. This book covers a wide range of themes critical to central bankers and public policy, while chronicling the journey of the Indian financial system… Meer
€ 75,79
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Gebonden EN29-04-20269781041026730
This book explores how AI is transforming the world of Islamic finance while addressing the unique ethical challenges Shariah law poses. It offers a comprehensive understanding of how AI can be responsibly integrated into Islamic financial systems, balancing technological innovation with adherence… Meer
€ 269,04
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Gebonden EN11-02-20269781041028802
The information in this book provides existing executives, managers, and those who are studying business tactics that have the proven potential to change how businesses operate, improve customer experience, and positively impact financial success. Meer
€ 269,04
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Gebonden EN05-09-20259781041033134
The book provides a foundation for a new leadership vision and style, based on moral renewal, greater cross-cultural understanding and global harmony, and is truly thought-provoking for business leaders and management researchers. Meer
€ 269,04
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Gebonden EN03-03-20269781041040989
This volume reimagines the classroom as a space where creativity, imagination, and inclusivity drive learning, and explores how purposeful education can nurture both intellect and soul. It will appeal to educators, scholars, and changemakers in the field of marketing, who believe that marketing can… Meer
€ 269,04
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Paperback EN16-10-20269781041041450
This book brings together a group of respected congressional election scholars to explore how and why the 2022 midterm congressional elections unfolded as they did. Meer
€ 75,79
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Gebonden EN02-10-20259781041047834
The book provides the reader with tools to solve port-related problems independently in the next phase. Emphasizing economics aspects and decision-making, Port Economics and Business is a vital resource for students and researchers in port economics and management, as well as professional port… Meer
€ 269,04
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Gebonden EN08-08-20259781041065517
Shines a light on women (and sometimes the absence of them) within business schools. Contributions from leading business school thinkers provide deep insight on gender equity to determine what hinders and accelerates progress in creating gender diverse and inclusive schools. Meer
€ 53,97
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