Marketing

Eric de Haan

De Tao van publieke dienstverlening

Ontdek hoe de eeuwenoude wijsheid van de Tao publieke dienstverlening menselijker en betekenisvoller maakt, met praktische handvatten voor meer balans, reflectie en service.
€ 24,99

Nieuw in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Morgen in huis
Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Morgen in huis
GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis

Aanbiedingen in Marketing

Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Morgen in huis
Marketing made simple
Donald Miller
€ 23,95
29,99
-21%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
3
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
4
Strategische marketingplanning
Karel Jan Alsem
Strategische marketingplanning
€ 83,95
Morgen in huis
5

Online magazine

Tips van de redactie

Content die werkt
Léon Geuyen
€ 29,99
Morgen in huis
Boost je business met een boek
Janneke Sinot
€ 24,50
Morgen in huis
Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Morgen in huis

Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Golven van gekte
Bert Van Thilborgh
€ 32,–
Verwacht 19-02-2027

GEO - Zichtbaar zijn in de antwoorden van AI

GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
€ 17,99

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 451 van 14.648 resultaten
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Paperback EN25-09-20269781041069614
Addressing the urgent environmental issues resulting from conventional textile production, this book delivers essential knowledge and tools that will enable policymakers, industry professionals, and students to implement sustainable practices and reduce the environmental impact of these sectors… Meer
€ 63,32
Levertijd ± 16 werkdagen
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Paperback EN12-05-20269781041070481
Today’s business leaders know that creating social impact, while leveraging updated technology and effective leadership, is critical for success; their challenge is how to strike this balance. Meer
€ 60,21
Levertijd ± 11 werkdagen
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Gebonden EN18-12-20259781041079729
This book bridges that gap, equipping readers with the knowledge and tools to make conscious, impactful decisions that drive lasting change. Meer
€ 269,04
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Gebonden EN30-09-20259781041080848
On Vocation explores the transformative journey of aligning one’s passion and purpose with their profession to create meaningful impact. Instead of a career guide, this book is more of a blueprint for aligning personal values with professional endeavours in a way that fosters resilience, innovation… Meer
€ 269,04
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Paperback EN04-06-20269781041085034
Improved energy security is essential for maintaining continuity during interruptions and facilitates the worldwide shift towards low-carbon economies. This component of the research demonstrates the relationship between energy sustainability and global security goals. Meer
€ 86,70
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Paperback EN23-10-20259781041085775
Artificial Intelligence (AI) offers considerable opportunities, as well as challenges, to management education and research. This book brings together case studies and best practice examples of the use of AI in advancing diverse fields relating to Responsible Management Education (RME). Meer
€ 120,98
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Paperback EN24-07-20269781041085874
The Right Call is for leaders who recognise that ethics is not an afterthought but the architecture of every meaningful decision. The quality of an organisation’s ethical reasoning shapes outcomes long before a dilemma becomes visible; this book shows how to strengthen that capability. Meer
€ 55,53
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Gebonden EN11-09-20259781041087182
In today’s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic… Meer
€ 269,04
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Paperback EN04-12-20259781041089780
A must-have for anyone seeking to turn institutional dialogue into a strategic business advantage, this book offers the first comprehensive managerial framework for public affairs. Meer
€ 63,32
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Gebonden EN21-09-20269781041098089
This book offers a rigorous comparative analysis of corporate social responsibility (CSR) and corporate sustainability across seven jurisdictions, examining how law, governance institutions, and cultural traditions translate ethical commitments into enforceable corporate obligations. Meer
€ 269,04
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Paperback EN21-09-20269781041105251
This book offers a rigorous comparative analysis of corporate social responsibility (CSR) and corporate sustainability across seven jurisdictions, examining how law, governance institutions, and cultural traditions translate ethical commitments into enforceable corporate obligations. Meer
€ 69,56
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Gebonden EN11-02-20269781041106241
Fully updated to reflect the current world of marketing, this book includes all the vital information you need to excel as a marketing manager in a global landscape where consumer behaviour is increasingly unpredictable. Meer
€ 269,04
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Gebonden EN15-09-20259781041109280
A sleeper hit of economics! Its brilliant insights have become ever more relevant as liberal capitalism confronts challenges from austerity to the global race for resources. A book whose message is more urgent now than on its publication nearly 50 years ago… Meer
€ 269,04
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Gebonden EN13-11-20259781041114949
This book focuses on the existing gaps in the sustainability accounting research field for carbon matter. It addresses the decarbonization practices adopted by firms to achieve the sustainability transition, analysing their impact from a socio-economic and environmental perspective. Meer
€ 269,04
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Gebonden EN27-03-20269781041120766
Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events in an accessible and succinct way. Meer
€ 269,04
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Gebonden EN21-11-20259781041126652
The book offers four airline use cases to show how the topics discussed in different chapters can be applied by different types of airlines. This will be of interest to executives and senior managers within airlines, airports and air transport supporting industries. Meer
€ 83,58
Levertijd ± 11 werkdagen
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Gebonden EN24-02-20269781041127420
The first of its kind, this book shows that enterprises owned and managed by their own staff as cooperatives, estimated to be over 300,000 in the world and to employ over 15 million people, can be economically sustainable in the long term and substantially contribute to community development. Meer
€ 269,04
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Paperback EN28-07-20269781041135326
This book examines the human side of AI adoption at a time when technology is advancing faster than consumer comfort. Millions use AI to search, plan, create, and make decisions, but trust remains fragile… Meer
€ 41,50
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Paperback EN12-11-20259781041142355
The issue this book addresses is how the innovation and entrepreneurship created by disabled people are variously supported in different national contexts. What influences the availability of resources in support of entrepreneurship and innovation by disabled people – and what works? Meer
€ 58,65
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Gebonden EN03-12-20259781041145660
This book focuses on the concept of the circular economy with particular emphasis on small and medium-sized enterprises. It will appeal to academics, students and researchers in economics, business and management, environmental science and sustainable development. Meer
€ 106,96
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