Ontdek hoe de eeuwenoude wijsheid van de Tao publieke dienstverlening menselijker en betekenisvoller maakt, met praktische handvatten voor meer balans, reflectie en service.
GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
Bekijk resultaten in...
Alle productenManagementboekenSeminars + TrainingenOnline magazineSale
Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveal the hard-wired motives driving customer behaviour and the secrets of leveraging these to craft higher-impact marketing strategies… Meer
Richard Curtin has directed the University of Michigan's consumer sentiment surveys for more than four decades. His analyses of recent trends in consumer expectations are regularly covered in the worldwide press… Meer
Based on original research over four decades, this book examines how Chinese multinationals (state-owned and private) navigate the socio-political environment in China to grow, prosper and expand abroad… Meer
This book is the first to investigate the intersection between consumption, identity, and Jewish history in Europe. It aims to examine the role and place of consumption within Jewish society and the ways consumerism generated and reinforced Jewish notions of belonging from the eighteenth century… Meer
Building income online is harder than the success stories suggest. It's also more accessible than the gatekeepers want to admit. Social Media Marketing 2020 - How to Crush it with Instagram Marketing - Proven Strategies to Build Your Brand, Reach Millions is honest about both… Meer
The spaces of bookselling have as many stories to tell as do the books for sale. This Element focuses primarily on bookselling in the United States from the 19th through the 21st centuries and examines three key bookselling spaces-the store, the street, and the catalogue. Meer
This book allows a rare glimpse into different companies (drawn from large and small-sized as well as across public and private sectors), that have made deep commitments to sustainable practices. While each case opens up a unique situation, the common thread is the non-linear trajectory of these… Meer
In today's global academic landscape rigorous and ethical research defines scholarly excellence. This volume transforms the research journey from a daunting procedural maze into a structured path of intellectual exploration, guiding readers through every stage of the scholarly process. Meer
Alive Inside: Unlock Your Leadership Advantage in the Age of AI delivers a groundbreaking leadership framework for reclaiming the distinctly human qualities - compassion, courage, intuition, presence, and storytelling - that keep leaders indispensable in our increasingly automated, AI-driven world. Meer
Whether you’re launching a private K-12 school, investing in an EdTech startup, or leading a global education initiative, this book offers the strategic guidance that can help you succeed. Meer
This volume offers a bottom-up view of the transborder informal exchanges across Asia and Eurasia, and analyses its clash and mesh with the state-orchestrated Belt and Road cooperation. Meer
The book addresses the key challenges confronting any organization, such as branding, sales channels, innovation, supply chain, strategy formation, leadership, and purpose. Meer
This book explores the effectiveness of voluntary environmental programs (VEPs): initiatives designed and managed by social actors to motivate participants to achieve environmental goals beyond legal requirements. Meer
For business leaders navigating the intersection of sports, marketing, and technology, this essential guide reveals how the emotional connection athletes create—memories that last decades beyond their final performances—represents vastly untapped commercial potential. Meer
This book sets out to reposition research from an intimidating academic ritual to a practical, intuitive process that anyone can engage with. It explains key research concepts using everyday language without oversimplifying them. Meer
Aligning security with business goals is vital for managing risks without harm. This book shows CISOs how to use marketing concepts—like segmentation and SRM—to customise messaging, build relationships, and enhance business alignment. Discover strategies to optimise cybersecurity. Meer
This book compiles the proceedings of the National Conference on Integrating Equity & Diversity in Business for a Sustainable Future (IEDBSF 2025), organized by the Faculty of Management Studies, CMS Business School, Jain Deemed-to-be University. Meer
This book reimagines what it means to craft a self in contemporary life. The contributions present the self as dynamic, relational and politically charged. They call for a more critical and ethically engaged approach to grasp how identities are formed within the intertwined systems of consumption… Meer
This book describes in full the major approaches used to evaluate investment in real estate and shows how theory informs decision-aid methods and tools to support such evaluation. The inclusion of numerous examples makes it also a practical guide to assessing the suitability of an investment… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
Meer informatie over AI-books