Marketing

Eric de Haan

De Tao van publieke dienstverlening

Ontdek hoe de eeuwenoude wijsheid van de Tao publieke dienstverlening menselijker en betekenisvoller maakt, met praktische handvatten voor meer balans, reflectie en service.
€ 24,99

Nieuw in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Morgen in huis
Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
Morgen in huis
GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis

Aanbiedingen in Marketing

Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Morgen in huis
Marketing made simple
Donald Miller
€ 23,95
29,99
-21%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
3
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
4
Strategische marketingplanning
Karel Jan Alsem
Strategische marketingplanning
€ 83,95
Morgen in huis
5

Online magazine

Tips van de redactie

Content die werkt
Léon Geuyen
€ 29,99
Morgen in huis
Boost je business met een boek
Janneke Sinot
€ 24,50
Morgen in huis
Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Morgen in huis

Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Golven van gekte
Bert Van Thilborgh
€ 32,–
Verwacht 19-02-2027

GEO - Zichtbaar zijn in de antwoorden van AI

GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
€ 17,99

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 452 van 14.648 resultaten
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Paperback EN16-07-20269781041149057
Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveal the hard-wired motives driving customer behaviour and the secrets of leveraging these to craft higher-impact marketing strategies… Meer
€ 60,21
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN07-02-20199781107004696
Richard Curtin has directed the University of Michigan's consumer sentiment surveys for more than four decades. His analyses of recent trends in consumer expectations are regularly covered in the worldwide press… Meer
€ 183,34
Levertijd ± 16 werkdagen
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Gebonden EN13-02-20209781107060128
Based on original research over four decades, this book examines how Chinese multinationals (state-owned and private) navigate the socio-political environment in China to grow, prosper and expand abroad… Meer
€ 163,08
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Paperback EN19-08-20219781107648500
This book is the first to investigate the intersection between consumption, identity, and Jewish history in Europe. It aims to examine the role and place of consumption within Jewish society and the ways consumerism generated and reinforced Jewish notions of belonging from the eighteenth century… Meer
€ 53,99
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Paperback EN19-11-20199781087851457
Building income online is harder than the success stories suggest. It's also more accessible than the gatekeepers want to admit. Social Media Marketing 2020 - How to Crush it with Instagram Marketing - Proven Strategies to Build Your Brand, Reach Millions is honest about both… Meer
€ 26,88
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Paperback EN09-03-20239781108822886
The spaces of bookselling have as many stories to tell as do the books for sale. This Element focuses primarily on bookselling in the United States from the 19th through the 21st centuries and examines three key bookselling spaces-the store, the street, and the catalogue. Meer
€ 22,82
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Paperback EN27-02-20269781041152316
This book allows a rare glimpse into different companies (drawn from large and small-sized as well as across public and private sectors), that have made deep commitments to sustainable practices. While each case opens up a unique situation, the common thread is the non-linear trajectory of these… Meer
€ 69,56
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Gebonden EN23-10-20269781041154815
In today's global academic landscape rigorous and ethical research defines scholarly excellence. This volume transforms the research journey from a daunting procedural maze into a structured path of intellectual exploration, guiding readers through every stage of the scholarly process. Meer
€ 269,04
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Gebonden EN23-04-20269781041157878
This book examines the evolution from studying isolated entrepreneurial traits to defining comprehensive entrepreneurial profiles. Meer
€ 106,96
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Gebonden EN21-01-20269781041161660
Alive Inside: Unlock Your Leadership Advantage in the Age of AI delivers a groundbreaking leadership framework for reclaiming the distinctly human qualities - compassion, courage, intuition, presence, and storytelling - that keep leaders indispensable in our increasingly automated, AI-driven world. Meer
€ 269,04
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Gebonden EN11-08-20269781041163466
Whether you’re launching a private K-12 school, investing in an EdTech startup, or leading a global education initiative, this book offers the strategic guidance that can help you succeed. Meer
€ 269,04
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Paperback EN01-12-20259781041185970
This volume offers a bottom-up view of the transborder informal exchanges across Asia and Eurasia, and analyses its clash and mesh with the state-orchestrated Belt and Road cooperation. Meer
€ 75,79
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Paperback EN01-12-20259781041188704
The book addresses the key challenges confronting any organization, such as branding, sales channels, innovation, supply chain, strategy formation, leadership, and purpose. Meer
€ 75,79
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Gebonden EN13-02-20269781041195436
This book explores the effectiveness of voluntary environmental programs (VEPs): initiatives designed and managed by social actors to motivate participants to achieve environmental goals beyond legal requirements. Meer
€ 269,04
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Gebonden EN13-04-20269781041207962
For business leaders navigating the intersection of sports, marketing, and technology, this essential guide reveals how the emotional connection athletes create—memories that last decades beyond their final performances—represents vastly untapped commercial potential. Meer
€ 269,04
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Gebonden EN29-04-20269781041224976
This book sets out to reposition research from an intimidating academic ritual to a practical, intuitive process that anyone can engage with. It explains key research concepts using everyday language without oversimplifying them. Meer
€ 269,04
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paperback EN14-05-20269781041246220
Aligning security with business goals is vital for managing risks without harm. This book shows CISOs how to use marketing concepts—like segmentation and SRM—to customise messaging, build relationships, and enhance business alignment. Discover strategies to optimise cybersecurity. Meer
€ 161,49
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Gebonden EN09-03-20269781041270546
This book compiles the proceedings of the National Conference on Integrating Equity & Diversity in Business for a Sustainable Future (IEDBSF 2025), organized by the Faculty of Management Studies, CMS Business School, Jain Deemed-to-be University. Meer
€ 367,23
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Gebonden EN18-03-20269781041275374
This book reimagines what it means to craft a self in contemporary life. The contributions present the self as dynamic, relational and politically charged. They call for a more critical and ethically engaged approach to grasp how identities are formed within the intertwined systems of consumption… Meer
€ 269,04
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Gebonden EN04-08-20149783319063966
This book describes in full the major approaches used to evaluate investment in real estate and shows how theory informs decision-aid methods and tools to support such evaluation. The inclusion of numerous examples makes it also a practical guide to assessing the suitability of an investment… Meer
€ 120,99
Levertijd ± 9 werkdagen
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