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Pagina 464 van 14.650 resultaten

Staci M. Zavattaro

Public Branding and Marketing

Paperback EN24-07-20229783030705077

This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cities, states, nations, regions, and organizations all over the world… Meer

€ 168,99

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Shrihari Sridhar Vikas Mittal

Focus

Gebonden EN03-04-20219783030707194

This book assesses the strategy challenges faced by executives in formulating strategy and driving execution. The authors present seven inhibitors of strategy effectiveness in companies large and small as well as seven actionable research-based strategy enablers to fine tune execution and rally all… Meer

€ 43,69

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Athman Bouguettaya Damian Andrew Tamburri Marco Aielloe.a.

Next-Gen Digital Services. A Retrospective and Roadmap for Service Computing of the Future

Paperback EN10-04-20219783030732028

This book is a festschrift in honour of Mike Papazoglou’s 65th birthday and retirement. It includes 20 contributions from leading researchers who have worked with Mike in his more than 40 years of academic research… Meer

€ 60,99

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Afshan Mumtaz Hamdani Manzoor Ahmad Shah Shabir Ahmad Mir

Gluten-free Bread Technology

Paperback EN09-10-20229783030739003

Market trend and the increasing diagnoses of celiac disease have encouraged extensive research into the development of gluten-free breads. Generally, the development of bread without gluten involves the use of diverse ingredients and additives aimed at imitating the viscoelastic properties of gluten… Meer

€ 144,99

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David López López Francisco J. Martínez-López

Advances in Digital Marketing and eCommerce

Paperback EN28-05-20229783030765224

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social… Meer

€ 192,99

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Edward Elder Jennifer Lees-Marshment

Political Marketing and Management in the 2020 New Zealand General Election

Gebonden EN25-10-20219783030773328

This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland… Meer

€ 74,19

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Christian M. Ringle G. Tomas M. Hult Joseph F. Hair Jr.e.a.

Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R

Gebonden EN04-11-20219783030805180

Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate the many advantages of PLS-SEM such as the possibility to estimate very complex models and the method’s… Meer

€ 60,99

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Colin Campbell

Consumption and Consumer Society

Paperback EN17-11-20229783030836832

This collection of high quality, largely previously published essays, analyses a range of controversies in the field of the sociology of culture and consumption. Campbell made a major contribution to the development of this field and he has a clear and coherent theoretical position which he employs… Meer

€ 122,99

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Anastasia Griva Denis Dennehy Ilias Pappase.a.

Responsible AI and Analytics for an Ethical and Inclusive Digitized Society

Paperback EN15-08-20219783030854461

This volume constitutes the proceedings of the 20th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2021, held in Galway, Ireland, in September 2021.* The total of 57 full and 8 short papers presented in these volumes were carefully reviewed and selected from 141 submissions… Meer

€ 192,99

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Humberto Jesús Corona Pampín Nima Dokoohaki Reza Shirvanye.a.

Recommender Systems in Fashion and Retail

Paperback EN09-03-20239783030940188

This book includes the proceedings of the third workshop on recommender systems in fashion and retail (2021), and it aims to present a state-of-the-art view of the advancements within the field of recommendation systems with focused application to e-commerce, retail, and fashion by presenting… Meer

€ 102,99

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Charis M. Galanakis

The Age of Clean Label Foods

Paperback EN08-06-20239783030967000

In recent years, "clean label" has become a trendy term in the food industry, spurring innovations in food product development. While the concept of "clean label" is relatively new, without any legal definition, it has a high market appearance and industrial relevance… Meer

€ 216,99

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Eric Rhiney Thomas J. Quirk

Excel 2019 for Marketing Statistics

Paperback EN24-02-20219783030627805

This book shows the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step, exercise-driven guide for students and practitioners who need to master Excel to solve practical marketing problems… Meer

€ 96,99

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Steven Hadley

Audience Development and Cultural Policy

Paperback EN19-03-20229783030629724

Encouraging more – and different – people to attend the arts remains a vital issue for the cultural sector. The question of who consumes culture, and why, is key to our understanding of the arts. This book examines the relationship of audience development to cultural policy and offers a… Meer

€ 122,99

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Francesco Bifulco Tiziana Russo Spena

Digital Transformation in the Cultural Heritage Sector

Gebonden EN26-03-20219783030633752

This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era… Meer

€ 180,99

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Anke Weidlich Daniel J. Veit Dirk Neumanne.a.

Market Engineering

Paperback EN16-03-20219783030666637

This open access book provides a broad range of insights on market engineering and information management. It covers topics like auctions, stock markets, electricity markets, the sharing economy, information and emotions in markets, smart decision-making in cities and other systems, and… Meer

€ 48,99

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Samuel O. Idowu

Current Global Practices of Corporate Social Responsibility

Gebonden EN08-07-20219783030683856

This book addresses the status quo of Corporate Social Responsibility practices and their development since 2008. How have things changed in the practice of CSR? What new opportunities and challenges have arisen?… Meer

€ 264,99

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Staci M. Zavattaro

Public Branding and Marketing

Gebonden EN23-07-20219783030705046

€ 168,99

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Dagmara Nikulin Ewa Lechman

Shadow Economy in Poland

Paperback EN20-03-20219783030705237

The book provides an estimate of the size of the shadow economy in Poland. Using analogous data, it traces core determinants of the existence of the shadow economy in Poland. It compares results with neighbouring countries, and if possible, the remaining Central-Eastern economies… Meer

€ 60,99

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Roberto Filippini Stefano Biazzo

Product Innovation Management

Paperback EN03-07-20229783030750138

This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of successful products to the market in an increasingly competitive and changing business landscape… Meer

€ 69,39

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Jiahua Xu Nikhil Vadgama Paolo Tasca

Enabling the Internet of Value

Paperback EN13-01-20239783030781866

This book shows how blockchain technology can transform the Internet, connecting global businesses in disruptive ways. It offers a comprehensive and multi-faceted examination of the potential of distributed ledger technology (DLT) from a new perspective: as an enabler of the Internet of Value (IoV)… Meer

€ 60,99

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Nieuw in Marketing

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Jouw brein liegt - ‘Kritischer kijken naar je keuzes, overtuigingen en gelijk’

Van fillercontent naar killercontent - Winnen in Google en AI

Van klant naar fan - Waarom een tevreden klant nog geen fan is

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