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Pagina 465 van 14.650 resultaten

Justin Paul Sanjay Dhir

Globalization, Deglobalization, and New Paradigms in Business

Paperback EN20-10-20229783030815868

This book analyzes the changing dynamics of competition and the emergence of deglobalization trends and processes. The authors begin by explaining the role of technology on globalization and its impact on competitive strategy… Meer

€ 183,99

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Colin Campbell

Consumption and Consumer Society

Gebonden EN16-11-20219783030836801

This collection of high quality, largely previously published essays, analyses a range of controversies in the field of the sociology of culture and consumption. Campbell made a major contribution to the development of this field and he has a clear and coherent theoretical position which he employs… Meer

€ 122,99

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Fulufhelo Netswera Jude N. Edeh Ogechi Adeolae.a.

Digital Service Delivery in Africa

Paperback EN08-02-20239783030839116

The dynamics of the world’s pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage. This presents huge economic opportunities for Africa… Meer

€ 183,99

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Fons Wijnhoven Marten van Sinderen Pierangela Samaratie.a.

E-Business and Telecommunications

Paperback EN22-07-20239783031368394

The present book includes extended and revised versions of a set of selected papers presented at the 18th International Joint Conference on e-Business and Telecommunications, ICETE 2021, held as an online web-based event (due to the COVID-19 pandemic) in July 2021… Meer

€ 102,99

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Maomao Chi Yiliu Tu

E-Business. Digital Empowerment for an Intelligent Future

Paperback EN07-05-20239783031323010

The two-volume set LNBIP 480 and 481 constitutes the refereed proceedings of the 22 nd Wuhan International Conference, WHICEB 2023, held in Wuhan, China, in May 2023. The 61 full papers presented in these proceedings were carefully reviewed and selected from 350 submissions… Meer

€ 90,99

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Christian M. Ringle Huiwen Wang Lăcrămioara Radomire.a.

State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM)

Paperback EN16-09-20249783031345913

This edited volume brings together some of the best papers from the 2022 Conference on Partial Least Squares Structural Equation Modeling (PLS-SEM), held at the Babeș-Bolyai University, Cluj, Romania… Meer

€ 204,99

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Giovanni Stilo Ludovico Boratto Mirko Marrase.a.

Advances in Bias and Fairness in Information Retrieval

Paperback EN15-07-20239783031372483

This book constitutes the refereed proceedings of the 4th International Workshop on Algorithmic Bias in Search and Recommendation, BIAS 2023, held in Dublin, Ireland, in April 2023. The 10 full papers and 4 short papers included in this book were carefully reviewed and selected from 36 submissions… Meer

€ 84,99

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Erik Bengtson Oskar Mossberg

The Virtues of Green Marketing

Gebonden EN29-06-20239783031329784

This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable… Meer

€ 49,79

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Daniella Ryding Gianpaolo Vignali Léo-Paul Danae.a.

The Garment Economy

Gebonden EN30-07-20239783031333019

This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Historical perspectives discuss the cotton industry in India, Bangladesh, Greece, and Central Asia, which help trace the evolution of the clothing… Meer

€ 144,99

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Michelle Willis Silvia Ranfagni Wilson Ozuem

Digital Transformation for Fashion and Luxury Brands

Gebonden EN17-04-20249783031355882

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours… Meer

€ 208,39

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Ana Teresa Alcorta Castro Elena Catalina Baker Suárez Mariamiranda Peña Cisnerose.a.

Social Media Addiction in Generation Z Consumers

Paperback EN25-06-20239783031334511

Social media has become vital in Generation Z users' daily lives, as they are the most connected group through social media; however, studies have shown the negative side of using social media heavily, particularly loneliness… Meer

€ 60,99

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Lamberto Zollo Riccardo Rialti

Digital Transformation of SME Marketing Strategies

Gebonden EN01-09-20239783031336454

SMEs represent more than 95% of businesses operating in global markets. These businesses are the fabric of any economic system both in developed and emerging countries, and are the main constituents of any global supply chain throughout the world… Meer

€ 171,79

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Fiona Nah Keng Siau

HCI in Business, Government and Organizations

Paperback EN22-07-20239783031359682

This two-volume set of HCIBGO 2023, constitutes the refereed proceedings of the 10h International Conference on HCI in Business, Government and Organizations, held as Part of the 24th International Conference, HCI International 2023, which took place in July 2023 in Copenhagen, Denmark… Meer

€ 99,39

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Laura Johanna Noll Sven Reinecke

Active Price Management

Gebonden EN02-11-20239783031420481

This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner… Meer

€ 47,35

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Adebowale Akande

Globalization, Human Rights and Populism

Gebonden EN17-06-20239783031172021

This book offers a comprehensive and multidisciplinary global overview of populism and human rights in the light of globalization. It examines why the dominant (neo)liberal paradigm of the last decades resulted in major economic and social inequalities which resulted in the surge of national… Meer

€ 168,99

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Kojo Kakra Twum Ogechi Adeola Paul Katuse

Public Sector Marketing Communications, Volume II

Paperback EN05-05-20249783031178658

Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools and platforms. Contributing authors to this second volume of a two-volume work offer insights into how the selection and strategic utilisation of marketing tools will facilitate… Meer

€ 208,39

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S. Umit Kucuk

Visualizing Marketing

Gebonden EN22-03-20239783031182143

This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts… Meer

€ 183,99

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Joshua Penrod

Ethics and Biopower in Neuromarketing

Gebonden EN31-10-20229783031185489

This book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging areas of neuromarketing and consumer neuroscience, this book offers a fresh perspective on establishing a framework for codes of conduct for marketing practices using neuroscientific… Meer

€ 55,89

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Baker Ahmad Alserhan Hasan Terzi Jusuf Zeqirie.a.

Research on Islamic Business Concepts

Paperback EN03-01-20249783031186653

This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular… Meer

€ 264,99

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William Aspray

Understanding Information History

Paperback EN29-11-20239783031441332

Microhistory is a technique that has been used effectively by writers of both fiction and nonfiction. It enables the author to cut through the complexities of large swaths of history by focusing on a particular time and place… Meer

€ 54,99

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Nieuw in Marketing

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Jouw brein liegt - ‘Kritischer kijken naar je keuzes, overtuigingen en gelijk’

Van fillercontent naar killercontent - Winnen in Google en AI

Van klant naar fan - Waarom een tevreden klant nog geen fan is

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