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' It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment ' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be… Meer
Economics has the power to make the world a better, happier and safer place: this book shows you how Our world is in a mess. The challenges of climate change, inequality, hunger and a global pandemic mean our way of life seems more imperilled and society more divided than ever; but economics can… Meer
If you're keen to enhance your sales skills set - look no further than DK's new and improved practical guide to selling. Learn how to build relationships, present your product and negotiate successfully to achieve the best business results… Meer
'By far the best book I've ever read on the how and why of scaling. If you care about changing the world, or just want to make better decisions in your own life, The Voltage Effect is for you. ' Angela Duckworth, CEO of Character Lab and New York Times bestselling author of Grit ________________ Why… Meer
From Wall Street Journal columnist Spencer Jakab, the real story of the GameStop squeeze - and the surprising winners of a rigged game. 'Jakab adeptly skewers the popular but dangerously wrong narrative of Reddit's David thumping Wall Street's Goliath, and shows how the casino always wins in the… Meer
Imagine a world where all the news you see is defined by your salary, where you live, and who your friends are. Imagine a world where you never discover new ideas. And where you can't have secrets. Welcome to 2011. Google and Facebook are already feeding you what they think you want to see… Meer
• Why do people behave and think the way they do? • What makes people choose certain products and services? • How does consumption affect our everyday lives? Informed by psychological theory and supported by research, Consumer Psychology provides an overview to understanding consumer behaviour and… Meer
Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text -- Czinkota/Ronkainen/Cui's INTERNATIONAL MARKETING, 11E… Meer
In Brown/Suter/Churchill's BASIC MARKETING RESEARCH, 10th Edition, you will learn how to convert marketplace data into actionable marketing information using the two dominant approaches, behavioral data that exists and customer insights gathered for a specific purpose, and how interactions in the… Meer
WINNER OF THE INNOVATION AND ENTREPRENEURSHIP AWARD, 2019 CMI BUSINESS BOOK AWARDS Drawing on case studies from the most innovative startups in Silicon Valley, this step-by-step guide will show you how to develop, validate, and bring your impossibly big ideas to life… Meer
Master the art of networking on your own terms Tailored for those who prefer thoughtful, meaningful connections over small talk, this book transforms the often-dreaded experience of networking into something approachable and enjoyable… Meer
Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O’Guinn/Semenik's popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E… Meer
Dive into marketing communications with Andrews/Shimp's leading IMC text, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 11th Edition. This comprehensive book takes you through every aspect of marketing, including advertising, sales promotion, branding, consumer… Meer
This book provides an engaging exploration of how corporate strategy and restructuring can significantly shape the competitiveness of firms. This book provides a concise yet holistic and dynamic approach to corporate restructuring measures, such as alliances, R&D investments, acquisitions, as well… Meer
This book provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images. It will particularly be of interest for students and researchers specialized in marketing, media and communication, and… Meer
This second book in the series focuses on the role of workplace management in the organisation and the tasks that workplace management needs to consider. Meer
This book brings together , for the first time , twenty-two chapters on arts marketing and audience development. It provides an invaluable resource for anyone interested in the traditions, philosophies and approaches which underpin our ideas about increasing audiences for the arts. Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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