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A symbol of Britain's industrial heyday, Cadbury's offered recreational and educational schemes that included an astonishing amount of theatre. Focusing on the staff and performances central to the tale, Catherine Hindson situates theatre at the heart of understanding Cadbury's operation and the… Meer
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations… Meer
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations… Meer
The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme. Meer
This book provides an analysis of the impact of the climate crisis on corporate law and theory in the coming decades as the world seeks to meet the target of net zero carbon emissions by 2050. It will be of interest to students and researchers in the field of climate and environmental law, as well… Meer
A new, introductory textbook on the media and mass communication industries that champions the pioneering examples and perspectives of managers and entrepreneurs from racial and ethnic groups whose contributions to media have been previously overlooked. Meer
This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations… Meer
This book provides comprehensive insights into various aspects of organic foods, including their production processes, certification procedures, regulatory frameworks, global market dynamics, and consumer preferences and acceptance. Meer
This volume sheds light on different crucial themes and approaches spanning historical, conceptual, practical, and prospective considerations that have animated the field of business and society in the last decades, and that are instrumental or have the potential to drive constructive research… Meer
This book explores the much talked about but less understood issue of sustainability reporting, linking it to the application of blockchain and other technologies. It provides a transnational platform to examine the experiences of investors, researchers, and policymakers as they confront these… Meer
This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment. Meer
The food industry is experiencing a digital transformation across the entire supply chain, from farm to fork. This book offers comprehensive insights into the challenges and opportunities faced, specifically examining the application of the Internet of Things. Meer
Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation's marketing strategy in line with the circular economy framework. Meer
The book identifies drivers of transformation of auditing, including regulation, digitalisation, sustainability, and individual auditor characteristics, and discusses how the drivers affect auditing. Meer
This volume promotes a collective approach to sustainable consumption, and combines general theoretical issues with empirical examples from the Polish economy. Meer
This book will present and highlight a broad view of digital currency in the era of globalization. The book will address the meaning of money in a global world. It will be of value to researchers interested in a wide variety of disciplines, including international business, finance, and consumer… Meer
This book identifies the converging socio-cultural, economic and technological conditions that have shaped, informed and realised the identity of the contemporary virtual influencer, situating them at the intersection of social media, consumer culture and AI, and digital technologies. Meer
This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying… Meer
This volume explicates the role of sociopolitical advocacy and other related constructs as forms of prosocial communication. It will appeal to advanced students and researchers in public relations, strategic communication, organizational communication, and allied fields. Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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