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Eric de Haan

De Tao van publieke dienstverlening

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Nieuw in Marketing

Van klant naar fan
Klaas Kroezen
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32,50
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Understanding Sustainable Behaviour
Durk Bosma
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GEO, the new SEO
Martin van Kranenburg
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Alles over het succesvol vinden en binden van klanten
Jos Burgers
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Aanbiedingen in Marketing

Examenboek NIMA Basiskennis Marketing
A. van Arnhem
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29,99
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When digital becomes human
Steven Van Belleghem
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29,99
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Het Bestsellerboek
Charlotte Meindersma
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25,–
-53%
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Marketing made simple
Donald Miller
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29,99
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TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
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1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
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2
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
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3
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
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4
Strategische marketingplanning
Karel Jan Alsem
Strategische marketingplanning
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5

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Tips van de redactie

Content die werkt
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Boost je business met een boek
Janneke Sinot
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Merklogica
Marc Oosterhout
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Hoe bouw je een sterk merk?
Rik Riezebos
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Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Golven van gekte
Bert Van Thilborgh
€ 32,–
Verwacht 05-02-2027

GEO - Zichtbaar zijn in de antwoorden van AI

GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
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Marketing

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Pagina 481 van 14.653 resultaten
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Paperback EN10-12-20219783030929084
This book constitutes the proceedings of the 6th International Conference on Digital Economy, ICDEc 2021. The conference was held during July 15-17, 2021. It was initially planned to take place in Tallin, Estonia, but changed to a virtual event due to the COVID-19 pandemic… Meer
€ 78,99
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Paperback EN21-01-20229783030946753
This book constitutes the refereed proceedings of the 17th International Conference on Web and Internet Economics, WINE 2021, which was held online during December 14-17, 2021. The conference was originally planned to take place in Potsdam, Germany, but changed to a virtual event due to the COVID-19… Meer
€ 108,99
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Paperback EN21-05-20239783030972868
Technological advancements are contributing to shape future business models and the industrial scenario. Companies face the challenge of having to adapt to the frequently shifting technology landscape. Therefore, organizations must exploit technological advances to thrive in the digital revolution… Meer
€ 78,99
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Paperback EN27-04-20229783030978396
This open access book explores the impact of Covid-19 on universities, and how students, staff, faculty and academic leaders have adapted to and dealt with the impact of the pandemic. Drawing on experiences from Britain, Australia and Sweden, it showcases how Covid has challenged routines and… Meer
€ 49,79
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Paperback EN20-05-20239783030981693
This book explores how digital technologies have proved to be a useful and necessary tool to help ensure that local and regional governments on the frontline of the emergency can continue to provide essential public services during the COVID-19 crisis… Meer
€ 180,99
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Gebonden EN04-05-20229783030990930
This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle. The textbook continues with the perspective of organizations - not individuals - and clarifies the impact of social media on their different… Meer
€ 120,99
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Paperback EN14-05-20229783031050633
This two-volume set LNCS 13315 and 13316 constitutes the refereed proceedings of the 14th International Conference on Social Computing and Social Media, SCSM 2022, held as part of the 24rd International Conference, HCI International 2022, which took place in June-July 2022… Meer
€ 96,99
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Paperback EN14-05-20229783031055621
This book constitutes the refereed proceedings of the 4th International Conference on HCI for Cybersecurity, Privacy and Trust, HCI-CPT 2022, held as part of the 23rd International Conference, HCI International 2022, which was held virtually in June/July 2022… Meer
€ 108,99
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Paperback EN20-05-20229783031059056
This book constitutes the refereed proceedings of the 11th International Conference on Design, User Experience, and Usability, DUXU 2022, held as part of the 23rd International Conference, HCI International 2022, which was held virtually in June/July 2022… Meer
€ 108,99
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Gebonden EN28-05-20229783031065804
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion… Meer
€ 180,99
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Paperback EN28-05-20239783031065835
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion… Meer
€ 180,99
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Gebonden EN02-07-20229783031072024
This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that… Meer
€ 49,79
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Gebonden EN25-09-20229783031077418
The world's population continues to grow year after year, putting pressure on all global resources. This book provides examples of how we can deal with all the challenges associated with aspects of population growth in the quest for sustainable development… Meer
€ 60,99
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Paperback EN25-07-20249783031097843
This book honors the contributions and career of Cipriano Forza, Professor of Management Engineering at the University of Padova, Italy. He is a Member of the Scientific Committee of Academic Journal Guide (ABS), an Associate Editor of the Decision Sciences Journal and a former Associate Editor of… Meer
€ 234,99
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Gebonden EN11-10-20229783031112058
Using the case of food labelling, this book demonstrates that the line between fair and potentially misleading communication can be approached in empirical terms, supplementing the predominantly political and legal deliberations that determine how society deals with these issues… Meer
€ 55,89
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Gebonden EN06-10-20229783031129612
This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner… Meer
€ 60,99
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Gebonden EN04-01-20239783031136269
This book provides a broad overview of Professor Raimo Väyrynen’s academic work, his role in international research organizations, and his contributions to policy debates. It offers an interesting review of important political issues during the time span of half a century, from disarmament in Europe… Meer
€ 180,99
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Gebonden EN02-11-20229783031141669
This book studies the dramatic changes in consumption patterns in Vietnam over the past decades, combining a focus on everyday practices and societal transformations. Zooming in on the new urban middle classes, and through in-depth case studies in the realms of mobility, food and energy, the book… Meer
€ 122,99
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Paperback EN13-08-20229783031149849
This book constitutes the revised selected papers of the Third International Conference on Innovations in Digital Economy, SPBU IDE 2021, held in St. Petersburg, Russia, in October 2021. The 23 papers presented were thoroughly reviewed and selected for publication from 153 submissions… Meer
€ 102,99
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Paperback EN19-08-20229783031153419
This book constitutes the refereed proceedings of the 21st IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2022, which took place Newcastle-upon-Tyne, UK, in September 2022. The 37 papers presented in this volume were carefully reviewed and selected from 72 submissions… Meer
€ 120,99
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