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Pagina 540 van 14.739 resultaten

Roxana D. Maiorescu-Murphy

Corporate Diversity Communication Strategy

Paperback EN14-11-20209783030299460

This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and consumer goods. It assesses how companies communicate their diversity approaches on social media (Twitter) and studies the ensuing perceptions of online users… Meer

€ 122,99

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Dimitris Kiritsis Farhad Ameri Gregor von Cieminskie.a.

Advances in Production Management Systems. Production Management for the Factory of the Future

Gebonden EN24-08-20199783030299996

The two-volume set IFIP AICT 566 and 567 constitutes the refereed proceedings of the International IFIP WG 5.7 Conference on Advances in Production Management Systems, APMS 2019, held in Austin, TX, USA. The 161 revised full papers presented were carefully reviewed and selected from 184 submissions… Meer

€ 161,80

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Adebayo Okeowo Frans Viljoen Michael Gyan Nyarkoe.a.

The Art of Human Rights

Paperback EN26-08-20219783030301040

This book highlights the use of art in human rights, specifically within Africa. It advances an innovative pattern of thinking that explores the intersection between art and human rights law. In recent years, art has become an important tool for engagement on several human rights issues… Meer

€ 120,99

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Erik Cambria Frank Xing Roy Welsch

Intelligent Asset Management

Paperback EN26-11-20209783030302658

This book presents a systematic application of recent advances in artificial intelligence (AI) to the problem of asset management. While natural language processing and text mining techniques, such as semantic representation, sentiment analysis, entity extraction, commonsense reasoning, and fact… Meer

€ 120,99

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Kenneth M. Cosgrove

Donald Trump and the Branding of the American Presidency

Gebonden EN31-10-20229783030304959

This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency… Meer

€ 55,89

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Kenneth M. Cosgrove

Donald Trump and the Branding of the American Presidency

Paperback EN31-10-20239783030304980

€ 55,89

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Andreas Breinbauer Andreas G. M. Nachbagauer Andreas Nölkee.a.

Emerging Market Multinationals and Europe

Paperback EN26-11-20209783030312930

Recently, there have been public concerns about the impact of emerging market multinationals. The expansion of China's multinationals to Europe and the Belt and Road Initiative is a prominent example that has kindled hope but also started to increase awareness of the long-term implications… Meer

€ 192,99

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Mauro Conti Sjouke Mauw

Security and Trust Management

Paperback EN17-09-20199783030315108

This book constitutes the proceedings of the 15th International Workshop on Security and Trust Management, STM 2019, held in Luxembourg City, Luxembourg, in September 2019, and co-located with the 24th European Symposium Research in Computer Security, ESORICS 2019… Meer

€ 60,99

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Ender Demir Hakan Danis Mehmet Huseyin Bilgine.a.

Consumer Behavior, Organizational Strategy and Financial Economics

Paperback EN26-01-20199783030094539

This volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, which was held in Budapest (Hungary) in 2017. The theoretical and empirical papers in this volume cover various areas of business, economics, and finance from a diverse range of regions… Meer

€ 174,99

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Andrew Spencer

Travel and Tourism in the Caribbean

Paperback EN24-01-20199783030098995

This book explores the distinct nuisances and obstacles that are brought on by the tourism and travel industry within Caribbean small island developing countries (SIDS). The author explores best practices and measures that can be used to overcome or alleviate the hardship faced by the industry by… Meer

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Bruce Kilpatrick Pierre Kobel Pranvera Këllezi

Antitrust Analysis of Online Sales Platforms & Copyright Limitations and Exceptions

Paperback EN22-12-20189783030100537

This book gathers international and national reports from across the globe on key questions in the field of antitrust and intellectual property. The first part discusses the application of competition law to online sales platforms, which is increasingly a focus for anti-trust authorities around the… Meer

€ 144,99

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Datis Khajeheian Mike Friedrichsen Wilfried Mödinger

Competitiveness in Emerging Markets

Paperback EN12-01-20199783030101015

This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets. Featuring contributions by scholars from different fields of interest, it provides a mix of theoretical developments, insights and… Meer

€ 240,99

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Pingyu Jiang

Social Manufacturing: Fundamentals and Applications

Paperback EN26-01-20199783030102951

This book introduces social manufacturing, the next generation manufacturing paradigm that covers product life cycle activities that deal with Internet-based organizational and interactive mechanisms under the context of socio-technical systems in the fields of industrial and production engineering… Meer

€ 120,99

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Katarzyna Żyminkowska

Customer Engagement in Theory and Practice

Gebonden EN08-03-20199783030116767

Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation… Meer

€ 61,99

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Carla Susana Marques Paul Jones Vanessa Rattene.a.

Sustainable Entrepreneurship

Paperback EN14-08-20209783030123444

Sustainable entrepreneurship focuses on how the environment is embedded within business practices. This book examines collaboration strategies and initiatives for sustainable entrepreneurs with a wide variety of partners, and demonstrates how they can be used to increase overall performance and… Meer

€ 168,99

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Michael Buttkus Ralf Eberenz

Performance Management in Retail and the Consumer Goods Industry

Paperback EN15-08-20209783030127329

This book offers essential insights into various management concepts for retail and consumer packaged goods companies. Addressing a range of topics in the field of performance management, it presents concepts for management control, management reporting, planning & forecasting, as well as… Meer

€ 60,99

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Minita Sanghvi

Gender and Political Marketing in the United States and the 2016 Presidential Election

Paperback EN25-07-20199783030130718

This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression… Meer

€ 68,09

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Andrei Chugunov Dmitrii Trutnev Evgeny Roshchine.a.

Electronic Governance and Open Society: Challenges in Eurasia

Paperback EN11-02-20199783030132828

This book constitutes the refereed proceedings of the 5th Conference on AElectronic Governance and Open Society: Challenges in Eurasia, EGOSE 2018, held in St. Petersburg, Russia, in November 2018. The 36 revised full papers were carefully reviewed and selected from 98 submissions… Meer

€ 60,99

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Claes Fornell David VanAmburg Forrest V. Morgeson IIIe.a.

The Reign of the Customer

Gebonden EN28-03-20209783030135614

With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience. The two most important qualities that consumers look for are convenience and efficiency… Meer

€ 43,69

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Claes Fornell David VanAmburg Forrest V. Morgeson IIIe.a.

The Reign of the Customer

Paperback EN26-08-20219783030135645

€ 43,69

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Je merk wordt overal gezien en nergens onthouden

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Van fillercontent naar killercontent - Winnen in Google en AI

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