Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Morgen in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Morgen in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
3
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
4
Superfijne klanten
Jos Burgers
Superfijne klanten
€ 22,50
Morgen in huis
5

Online magazine

Tips van de redactie

Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
De Offertebijbel
Saskia Kerkhof
€ 32,50
Morgen in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Morgen in huis
Hoe vind je me?
Etienne Donicie
€ 29,95
Morgen in huis

Reserveer nu

Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
The Planet Doesn't Give a Damn
Wopke Hoekstra
€ 40,47
Verwacht 15-12-2026

GEO - Zichtbaar zijn in de antwoorden van AI

GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
€ 17,99

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Paperback EN02-04-20209781473689510
If you want to be the best, you have to have the right skillset. From finance and strategy to leadership and marketing, THE ULTIMATE MBA BOOK is a dynamic collection of tools, techniques, and strategies for success… Meer
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Paperback EN19-01-20239781472979117
I Am My Brand provides achievable techniques and tools for women to build their personal brand. This is an essential step-by-step guide to building your brand, knowing your worth, and being unapologetic about it. I Am My Brand is a toolkit for personal brand success… Meer
€ 16,81
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Paperback EN07-03-20179781476665399
Libraries and writers have always had a close working relationship. Rapid advances in technology have not changed the nontechnical basis of that cooperation: author talks, book signings and readings are as popular as ever, as are workshops and festivals… Meer
€ 86,71
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Paperback EN18-11-20219781913019358
Engineers plan transport systems, people use them. But the ways in which an engineer measures success – speed, journey time, efficiency – are often not the way that passengers think about a good trip. We are not cargo… Meer
€ 25,85
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Paperback EN05-01-20239781847943569
'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world's most revered company?… Meer
€ 18,25
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Paperback EN16-01-20149781847946867
When you make a decision or form an opinion, you think you know why. But you’re wrong. The truth is that most of our mental activity actually happens below the level of conscious thought. In this groundbreaking book, Dr David Lewis, director of the cutting-edge research agency Mindlab International… Meer
€ 19,69
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Gebonden EN12-12-20249781835493151
Providing a theoretically informed discussion of the specificities of sociology of consumption, Consumers and Consumption in Comparison focuses on three main approaches: Consumption and social inequality; Consumption and gender; and Consumption and social movements. Meer
€ 133,47
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Gebonden EN11-06-20259781835497555
Mindfulness has gained significant traction within the business community worldwide. Mindful Marketing and Strategic Management focuses on current advancements in the realm of mindfulness and its application for both effective marketing and strategic management practices… Meer
€ 113,39
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Gebonden EN21-05-20259781836087977
A visionary exploration of the transformative power of artificial intelligence and cutting-edge innovations in the hospitality and tourism industry. This comprehensive guide unveils how technology is revolutionizing every aspect of the guest journey… Meer
€ 120,88
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Paperback EN13-04-20239781837873999
A exhaustive guide to affiliate marketing designed to aid both novice and experienced marketers in achieving success in the industry. It addresses everything from establishing a website and selecting affiliate products to driving traffic and optimizing campaigns for optimum… Meer
€ 19,69
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Paperback EN15-06-20119781841503240
Drawing from the methodologies of literature, film studies, cultural studies, feminist theory and history, The Mobile Nation explores consumer culture in Spanish media, mass tourism and the national automobile manufacturing industry from 1954 to 1964 and offers valuable insight to postmodern Spain's… Meer
€ 54,87
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Paperback EN15-04-20139781841506456
Why do we buy? How do our acts of - and ideas about - consumption impact our selves, our institutions and our societies? Why I Buy explains how consumption came to give meaning and value to social and personal life… Meer
€ 36,89
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Paperback EN24-01-20139781857885767
Why market research does not work. Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and… Meer
€ 22,56
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Paperback EN17-09-20159781857886351
The Cult of the Luxury Brand is the first book to explore how and why an amazing "luxeplosion" is rocking Asia, sweeping up not just the glitzy upper crust, but secretaries toting their Burberry bags, junior executives sporting Rolex watches, and university students in Ferragamo shoes… Meer
€ 30,96
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Paperback EN17-12-19959781859840597
This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children’s play culture and toys from the… Meer
€ 41,50
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Paperback EN01-05-20199781925335927
By helping the reader discover their core values and present them consistently to the world, Being You is the definitive guide to personal branding in the 21st century. Meer
€ 19,69
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Gebonden EN02-07-20249783031584282
This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea… Meer
€ 293,49
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Paperback EN24-05-20249783031602634
The three-volume set LNBIP 515, 516, 517 constitutes the refereed proceedings of the 23rd Wuhan International Conference, WHICEB 2024, which was held in Wuhan, China, in May 2024. The 109 full papers presented in these proceedings were carefully reviewed and selected from 354 submissions… Meer
€ 205,74
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Paperback EN02-06-20249783031606137
The three-volume book set LNAI 14734, 14735, and 14736 constitutes the refereed proceedings of 5th International Conference on Artificial Intelligence in HCI, AI-HCI 2024, held as part of the 26th International Conference, HCI International 2024, which took place in Washington, DC, USA, during June… Meer
€ 161,86
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Paperback EN02-06-20249783031613043
This book constitutes the refereed proceedings of the 16th International Conference on Social Computing and Social Media, SCSM 2024, held as part of the 26th HCI International Conference, HCII 2024, which took place in Washington, DC, USA, during June 29–July 4, 2024… Meer
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