Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children’s play culture and toys from the… Meer
By helping the reader discover their core values and present them consistently to the world, Being You is the definitive guide to personal branding in the 21st century. Meer
This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea… Meer
The three-volume set LNBIP 515, 516, 517 constitutes the refereed proceedings of the 23rd Wuhan International Conference, WHICEB 2024, which was held in Wuhan, China, in May 2024. The 109 full papers presented in these proceedings were carefully reviewed and selected from 354 submissions… Meer
The three-volume book set LNAI 14734, 14735, and 14736 constitutes the refereed proceedings of 5th International Conference on Artificial Intelligence in HCI, AI-HCI 2024, held as part of the 26th International Conference, HCI International 2024, which took place in Washington, DC, USA, during June… Meer
This book constitutes the refereed proceedings of the 16th International Conference on Social Computing and Social Media, SCSM 2024, held as part of the 26th HCI International Conference, HCII 2024, which took place in Washington, DC, USA, during June 29–July 4, 2024… Meer
This book constitutes the refereed proceedings of the 16th International Conference on Social Computing and Social Media, SCSM 2024, held as part of the 26th HCI International Conference, HCII 2024, which took place in Washington, DC, USA, during June 29–July 4, 2024… Meer
This proceedings, HCI-CPT 2024, constitutes the refereed proceedings of the 6th International Conference on Cybersecurity, Privacy and Trust, held as Part of the 26th International Conference, HCI International 2024, which took place from June 29 - July 4, 2024 in Washington DC, USA… Meer
Globalization has changed the world economic picture and emerging markets have developed very fast. Several multinational companies from emerging markets came to world arena and compete with big multinationals from developed countries… Meer
Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigating the intricacies of data-driven customer interaction, this book provides invaluable insights… Meer
In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a game-changer, captivating audiences and driving brand engagement like never before. However, success in this dynamic field requires more than just intuition—it demands a mastery of data analytics and an… Meer
This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective. The study draws on statistical surveys and data from a multidude of sources in order to analyze the major challenges confronting… Meer
This book presents selected contributions to the International Scientific-Practical Conference 2023 (ISCP 2023) organized by East European University (Georgia), E-Commerce Institute (Germany) and Adelphi University (USA)… Meer
Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can play an equally important role in how revenues translate into profit… Meer
Marketing Communications acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation's business objectives… Meer
TodayÂ’s consumers are increasingly looking for brands that resonate with their personal values and do something good for the world. Demand for sustainability has reached an all-time high, where brands are expected to play an important role in shaping a more sustainable future… Meer
Drawing on decades of experience building businesses and communities, Jamie Stewart and Gillian Schofield share a practical approach to making relationships part of your growth strategy Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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