Marketing

Rik Riezebos

Hoe bouw je een sterk merk?

In dit boek vind je 101 merkmodellen en -checklists die je ondersteunen bij het ontwikkelen van je merk. Het is een doe-het-zelfboek waarin je de informatie krijgt aangereikt om zelf keuzes te kunnen maken.
€ 32,50

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Morgen in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Morgen in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 23,95
29,99
-21%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Schrijven voor het brein
Martin van Kranenburg
€ 17,50
34,95
-50%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
3
Sterk digitaal merk
Ingmar de Lange
Sterk digitaal merk
€ 42,99
Morgen in huis
4
Content & AI
Antal de Waij
Content & AI
€ 44,99
Zaterdag in huis
5

Online magazine

Tips van de redactie

Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
De Offertebijbel
Saskia Kerkhof
€ 32,50
Morgen in huis
Marketing Top Models
Frederik Picard
€ 29,99
Morgen in huis
Schakel - Leiderschap in marketing
Irene van Cappellen
€ 24,95
Morgen in huis

Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 01-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Basisboek Customer Journey
Stephan van Slooten
€ 50,95
Verwacht 01-06-2027
Hoe HEMA weer écht HEMA werd
Marc van Eck
€ 22,99
Verwacht 04-11-2026

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Paperback EN08-05-20039780415213776
Consumption affects every aspect of the contemporary world, from the most intimate moments of everyday life to the great geopolitical struggles that have been set in train by the forces of globalization… Meer
€ 60,72
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Paperback EN15-04-20049780415314176
As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice… Meer
€ 85,49
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Paperback EN30-10-20079780415354059
From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood… Meer
€ 63,64
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Paperback EN11-09-20079780415393348
Quantifying and assessing the value of an organization’s design department can be problematic. The tools traditionally used by auditors are usually insufficient to ‘measure’ either the value of design projects or their influence within an organization… Meer
€ 93,54
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Gebonden EN10-09-20159780765645777
Less than half of the public in the U.S. have taken the three steps to prepare for emergencies that are recommended by FEMA and the Red Cross: having a 3-day emergency kit, a family communication plan, and knowing where to get information during an emergency… Meer
€ 251,60
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Paperback EN06-10-20159780765646941
Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals… Meer
€ 84,59
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Paperback EN9780773541726
geen beschrijving beschikbaar
€ 31,44
Dit product is niet leverbaar
Paperback EN15-03-20019780786411146
William Castle, for instance, was a master promoter. In one scheme involving The Tingler , Vincent Price warns in the movie that "the only way to stop the monster is to scream. That's the signal to the projectionist to throw the switch… Meer
€ 35,14
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Gebonden EN09-06-19979780789000392
Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing… Meer
€ 251,60
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Gebonden EN25-08-19979780789001160
If you feel you have a disjointed, or unbalanced, view of the global system of demand and supply, you are probably correct. Most studies leave out a very important part of the system--the marketing channel… Meer
€ 251,60
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Paperback EN27-07-20019780789012906
Develop a network of successful business relationships in China!This systematic study of the Chinese concept of guanxi--broadly translated, ”personal relationship” or ”connections”--offers a comprehensive social and professional model for doing business in China… Meer
€ 120,42
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Paperback EN05-06-20039780789020871
Stay up to date with the most effective practices in tourism demand forecasting! Tourism Forecasting and Marketing presents vital, up-to-date research on the latest practice and applications of tourism demand modeling and forecasting… Meer
€ 103,99
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Gebonden EN07-04-20089780789034151
Get a comprehensive research-based look at real life hospitality industry issues from leaders in the field Global Cases on Hospitality Industry is a comprehensive examination into hospitality issues around the world… Meer
€ 379,83
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Gebonden EN06-11-20089780789035851
Technological advances allow libraries to more readily serve patrons’ needs. But how can a librarian effectively communicate what services libraries offer? Marketing and Promoting Electronic Resources: Creating the E-Buzz! explains the foundations of marketing and promotion, focusing on practical… Meer
€ 152,52
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Paperback EN21-11-20189780789760272
Easy, clear, readable, and focused on what you want to do. Step-by-step instructions for the tasks you care about most Large, full-color, close-up photos show you exactly what to do Common-sense help whenever you run into problems using the Facebook app and website Tips and notes to help you connect… Meer
€ 28,22
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Gebonden EN31-10-20009780792372059
The fast progress in computer networks and their wide availability complemented with on one hand the "explosion" of the mobile computing and on the other hand the trends in the direction of ubiquitous computing, act as powerful enablers for new forms of highly dynamic collaborative organizations and… Meer
€ 240,99
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Gebonden EN31-03-20019780792378266
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things… Meer
€ 336,99
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Gebonden EN28-05-20089780805857887
This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from… Meer
€ 251,60
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Gebonden EN06-12-20049780805847697
Notable advances resulting from new research findings, measurement approaches, widespread uses of the Internet, and increasingly sophisticated approaches to sampling and polling, have stimulated a new generation of attitude scholars… Meer
€ 257,76
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Paperback EN20-04-19959780803953284
The book appears pertinent in the context of the emerging potpourri of cultures today.... It makes for useful reading reminding you as it does of the seriousness of the incessant cultural and ethnic changes taking place all around… Meer
€ 195,07
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