Marketing

Rik Riezebos

Hoe bouw je een sterk merk?

In dit boek vind je 101 merkmodellen en -checklists die je ondersteunen bij het ontwikkelen van je merk. Het is een doe-het-zelfboek waarin je de informatie krijgt aangereikt om zelf keuzes te kunnen maken.
€ 32,50

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
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De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
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Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
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Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 23,95
29,99
-21%
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When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
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Schrijven voor het brein
Martin van Kranenburg
€ 17,50
34,95
-50%
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TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
3
Sterk digitaal merk
Ingmar de Lange
Sterk digitaal merk
€ 42,99
Morgen in huis
4
Content & AI
Antal de Waij
Content & AI
€ 44,99
Zaterdag in huis
5

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Tips van de redactie

Merklogica
Marc Oosterhout
€ 37,50
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De Offertebijbel
Saskia Kerkhof
€ 32,50
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Marketing Top Models
Frederik Picard
€ 29,99
Morgen in huis
Schakel - Leiderschap in marketing
Irene van Cappellen
€ 24,95
Morgen in huis

Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 01-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Basisboek Customer Journey
Stephan van Slooten
€ 50,95
Verwacht 01-06-2027
Hoe HEMA weer écht HEMA werd
Marc van Eck
€ 22,99
Verwacht 04-11-2026

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Paperback EN07-06-20179781138113473
Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems… Meer
€ 119,01
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Paperback EN24-05-20179781138062528
Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests… Meer
€ 72,38
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Gebonden EN19-01-20179781138100626
Sport management is a rapidly developing industry which continues to grow in size and scope on an international scale. This comprehensive and engaging textbook offers a complete introduction to core principles and best practice in contemporary sport management… Meer
€ 274,91
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Paperback EN17-11-20169781138271418
Knowledge management goes beyond data and information capture in computerized health records and ordering systems; it seeks to leverage the experiences of all who interact in healthcare to enhance care delivery, teamwork, and organizational learning… Meer
€ 91,32
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Gebonden EN25-08-20179781138282001
In the current crisis context, capitalism is questioned by its detractors or defended by its partisans. The concept of Socially Responsible Capitalism (SRC) is based on the entrepreneurial spirit. It encourages exemplary behaviors, such as effective, efficient and ethical behaviors, by stimulating… Meer
€ 281,65
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Gebonden EN22-01-20199781138293151
Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again?… Meer
€ 251,60
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Gebonden EN14-12-20189781138296145
This book describes and assesses an emerging threat to states’ territorial control and sovereignty: the hostile control of companies that carry out privatized aspects of sovereign authority. The threat arises from the massive worldwide shift of state activities to the private sector since the late… Meer
€ 257,76
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Paperback EN24-07-20189781138301269
Grape wine has been produced for at least 4,000 years, having been aged, stored and transported in every conceivable type of vessel. Its seductiveness has been enhanced by this packaging: primarily three strikingly different containers – amphorae, wooden barrels and glass bottles… Meer
€ 74,55
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Gebonden EN10-07-20209781138385665
This book is about the rise of data as a driver of innovation and economic growth. It charts the evolution of business data as a valuable resource and explores some of the key business, economic and social issues surrounding the data-driven revolution we are currently going through… Meer
€ 257,76
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Paperback EN23-08-20189781138385740
The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing… Meer
€ 82,58
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Gebonden EN27-07-20179781138428232
Learn how to market for your indie game, even with a small budget and limited resources. For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself… Meer
€ 306,98
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Gebonden EN20-11-20179781138435285
Are you overworked, unappreciated and under-resourced? This book understands you, and provides years and years of User Support experience packed into one volume. The 'How To' book that every IT department needs, it will help turn your helpdesk into a company asset… Meer
€ 306,98
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Gebonden EN30-06-20179781138440951
Butterworth-Heinemann‘s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing… Meer
€ 306,98
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Gebonden EN29-06-20179781138441156
If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their… Meer
€ 213,71
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Gebonden EN15-08-20179781138465961
Exchange Behavior in Selling and Sales Management presents a pragmatic and easy-to-implement framework for the successful operation of selling and sales management. Focused specifically on the value-exchange behavior of buyers and sellers, the book is composed of eight fundamental building blocks… Meer
€ 306,98
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Gebonden EN17-09-20189781138500709
How do people communicate their romantic feelings? Gift giving is one way. Giving and receiving of gifts is a characteristic of intimate relationships. Gifts are a message, a form of communication with a tangible material object, about love, affection, or concern for the recipient… Meer
€ 257,76
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Gebonden EN05-10-20159781138129276
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media… Meer
€ 257,76
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Gebonden EN29-09-20159781138129726
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation… Meer
€ 314,50
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Gebonden EN01-12-20159781138131965
Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an… Meer
€ 257,76
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Gebonden EN02-11-20159781138133655
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists… Meer
€ 314,50
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