Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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This volume reimagines the classroom as a space where creativity, imagination, and inclusivity drive learning, and explores how purposeful education can nurture both intellect and soul. It will appeal to educators, scholars, and changemakers in the field of marketing, who believe that marketing can… Meer
The book provides the reader with tools to solve port-related problems independently in the next phase. Emphasizing economics aspects and decision-making, Port Economics and Business is a vital resource for students and researchers in port economics and management, as well as professional port… Meer
This important book in the EFMD series shines a light on women (and sometimes the absence of them) within business schools, as well as their contributions and impact across multiple spheres within and beyond their schools… Meer
Addressing the urgent environmental issues resulting from conventional textile production, this book delivers essential knowledge and tools that will enable policymakers, industry professionals and students to implement sustainable practices and reduce the environmental impact of these sectors… Meer
Today’s business leaders know that creating social impact while leveraging updated technology and effective leadership is critical for success; their challenge is how to do it and how to strike this balance… Meer
On Vocation explores the transformative journey of aligning one's passion and purpose with their profession to create meaningful impact. Instead of a career guide, this book is more of a blueprint for aligning personal values with professional endeavours in a way that fosters resilience, innovation… Meer
Improved energy security is essential for maintaining continuity during interruptions and facilitates the worldwide shift towards low-carbon economies. This component of the research demonstrates the relationship between energy sustainability and global security goals. Meer
Artificial Intelligence (AI) offers considerable opportunities, as well as challenges, to management education and research. This book brings together case studies and best practice examples of the use of AI in advancing diverse fields relating to Responsible Management Education (RME). Meer
Shortlisted for the Society for Advancing Business Editing and Writing Best Book Award 2026 (Management and Leadership category)The Right Call is for leaders who recognise that ethics is not an afterthought but the architecture of every meaningful decision… Meer
In today's fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic… Meer
A must-have for anyone seeking to turn institutional dialogue into a strategic business advantage, this book offers the first comprehensive managerial framework for public affairs. Meer
This book offers a rigorous comparative analysis of corporate social responsibility (CSR) and corporate sustainability across seven jurisdictions, examining how law, governance institutions, and cultural traditions translate ethical commitments into enforceable corporate obligations… Meer
This book offers a rigorous comparative analysis of corporate social responsibility (CSR) and corporate sustainability across seven jurisdictions, examining how law, governance institutions, and cultural traditions translate ethical commitments into enforceable corporate obligations… Meer
Fully updated for today's rapidly evolving landscape, this comprehensive guide equips marketing professionals with essential strategies to navigate unpredictable consumer behaviour and fierce online competition… Meer
A sleeper hit of economics! Its brilliant insights have become ever more relevant as liberal capitalism confronts challenges from austerity to the global race for resources. A book whose message is more urgent now than on its publication nearly 50 years ago… Meer
This book is a multi-stage learning resource that takes readers from basic data handling and software orientation to statistical analysis and financial applications using MS Excel and R. Through a gradual, step-by-step approach, it equips readers with the essential skills needed to understand… Meer
This book presents a cohesive collection of cutting-edge research focused on advanced decision-support methodologies for complex and ambiguous operational contexts. This volume systematically assembles ten pivotal studies employing uncertain decision-making, multi-criteria decision analysis (MCDA)… Meer
Originally published in 1986 this dictionary gives the true etymologies, as far as they are known, of many English words that have frequently come to be associated with quite another, false origin. Among such words are those that have long been wrongly attributed in the language such as acorn… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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