Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

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Martin van Kranenburg
€ 29,99
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Jos Burgers
€ 150,–
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De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
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Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
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Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
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€ 23,95
29,99
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When digital becomes human
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-24%
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Schrijven voor het brein
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€ 17,50
34,95
-50%
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TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
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1
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
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2
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
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Sterk digitaal merk
Ingmar de Lange
Sterk digitaal merk
€ 42,99
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Strategische marketingplanning
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5

Online magazine

Tips van de redactie

De Offertebijbel
Saskia Kerkhof
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Boost je business met een boek
Janneke Sinot
€ 24,50
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Frederik Picard
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Schakel - Leiderschap in marketing
Irene van Cappellen
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Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 01-11-2026
DE COUNTDOWN - Handboek voor een sterk belscript
Janneke van Meenen
€ 22,50
Nog niet verschenen
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Basisboek Customer Journey
Stephan van Slooten
€ 50,95
Verwacht 01-06-2027

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 651 van 15.417 resultaten
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Rubriek: Marketing

Paperback EN28-05-20269781032835228
This book uncovers the latest techniques of information systems analysis, design and development used for managerial decision-making. It cogently deals with a variety of topics such as decision support systems, executive information systems, artificial intelligence (AI) and expert systems, data… Meer
€ 68,77
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Paperback EN20-07-20269781032840819
With the apparel industry contributing to almost 33 percent of the country’s exports, textile and garment manufacturing plays a vital role in the country’ economy. This book records the existing and emerging sustainability standards in the apparel industry and outlines the supply chain of the… Meer
€ 87,25
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Paperback EN20-07-20269781032846118
FinTech and Financial Inclusion is a comprehensive edited volume exploring the transformative impact of financial technology on expanding access to financial services and fostering sustainable economic development… Meer
€ 74,93
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Paperback EN23-02-20239780241998731
What's stopping you from doing the best work of your life? People are sick of the old ways of doing business. Despite the enthusiasm that surrounded the emergence of a hybrid working world, it still takes for ever to get anything done. Meetings and emails are almost belligerently incessant… Meer
€ 16,63
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Gebonden EN18-03-20259780262049627
How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale. Which would you rather have: a smaller, watertight bucket of loyal customers or a larger leaky bucket of both loyal and… Meer
€ 39,39
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Paperback EN30-06-20169780241250914
In Find Your Extraordinary , Jessica Herrin shows that you don't need to have it all to live an extraordinary life - you need to have what matters most to you. What if you could, with a little effort, live an extraordinary life?… Meer
€ 23,74
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Paperback EN26-05-20169780241180990
Shortlisted for the Financial Times and McKinsey Business Book of the Year Award A New York Times technology and business reporter charts the dramatic rise of Bitcoin and the fascinating personalities who are striving to create a new global money for the Internet age… Meer
€ 16,63
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Paperback EN13-05-20219780241379684
***SHORTLISTED FOR FT & MCKINSEY BUSINESS BOOK OF THE YEAR 2020*** FT Best books of 2020: Business 'In a world on fire, status quo is not a great option. Henderson rightfully argues for the refoundation of capitalism and offers thought-provoking ideas on what needs to be done to address some of the… Meer
€ 16,63
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Paperback EN22-08-20189780357033937
ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as… Meer
€ 127,36
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Paperback EN02-08-20129780349123004
As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche. Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as… Meer
€ 19,47
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Paperback EN08-07-20219780349429168
Catalyst will transform your approach to networking, making it fun and infinitely more effective. A good business developer, prospector and networker knows how to create a positive connection with the people they meet… Meer
€ 25,16
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Paperback EN18-09-20259780349437934
Modern and practical business lessons from Natasha Oakley, co-founder of Monday Swimwear and The Pilates Class Do you have an idea for a business, but no clue where to start? Is there a product or service you're sure you could sell, if only you knew how to file the paperwork or fund the company or… Meer
€ 16,63
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Paperback EN12-05-19979780333679081
This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities. Divided into two sections, Part 1 looks at the principles and components of marketing, the internal and external audits… Meer
€ 82,45
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Paperback EN29-05-19989780333733691
This is a major revision of the highly successful first edition of Market Segmentation. In today's marketplace, effectively segmenting the market in order to target profitable customers is key to many companies' own profitability and growth… Meer
€ 102,18
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Paperback EN29-02-20169780552173223
Selfishness and greed have been our tools of survival from the very beginning, ever since our earliest forebears climbed down from the trees and set off across the savannah in search of God. Evolution has given us an instinct that is as crucial to our survival as fear or sex but, in the third… Meer
€ 23,74
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Paperback EN21-09-20179780552174862
The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy and it is human skill which develops them. However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal… Meer
€ 16,63
Levertijd ± 11 werkdagen
Paperback EN04-03-20049780141015224
Like the international bestseller Who Moved My Cheese?, Hug Your Customers is powerful through its simplicity. Jack Mitchell is CEO of Mitchells - a clothes store and one of the most successful small businesses in America… Meer
€ 19,47
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Paperback EN07-08-20089780141019673
Dana Thomas's Deluxe: How Luxury Lost its Lustre goes deep inside the workings of today's world of profit margins and market share to discover the real meaning of 'luxury' . Fashion may be fabulous, but what's the true price of luxury?… Meer
€ 19,47
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Paperback EN02-02-20179780141028743
In this monumental study, acclaimed historian Frank Trentmann unfolds the extraordinary history that has shaped our material world, from late Ming China, Renaissance Italy and the British Empire to the present… Meer
€ 29,44
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Paperback EN12-04-20109780521148504
Martha C. Howell challenges dominant interpretations of the relationship between the so-called commercial revolution of late medieval Europe and the capitalist age that followed. She argues that the merchants, shopkeepers, artisans, and consumers in cities and courts throughout Western Europe, even… Meer
€ 45,67
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