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Rubriek: Marketing

gebonden Engels20019780792378266 31-3-2001
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice.  Meer
€ 336,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels19959780792395041 30-11-1995
Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi­ in industrial markets. During the late 1980s our view ness relationships on business marketing changed remarkably.  Meer
€ 336,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
Paperback Engels20189780815381631 5-1-2018
Coffee, as a commodity and through its global value chains, is the focus of much interest to achieve fair trade and equitable outcomes for producers, processors and consumers.  Meer
€ 65,03
Levertijd ongeveer 11 werkdagen | Gratis verzonden
paperback Engels20269780443291395 14-5-2026
What and how we eat has big implications for our health, our society and the environment. Therefore, it is crucial that we understand what people eat, the reasons why people eat the way they do, and how we can best change food consumer practices.  Meer
€ 1.788,50
(MB) CB:0/0 MB:0 BS:99
Gebonden Engels20059780470018583 18-11-2005
€ 77,78
(MB) CB:0/0 MB:0 BS:99
gebonden Engels20099780387799506 5-2-2009
Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics.  Meer
€ 102,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20089780415449120 11-12-2008
The essence of successful and sustainable marketing practice is founded on an understanding of existing and potential consumers. As marketing has grown around this principle, so the subdiscipline—and industry—of marketing research has flourished.  Meer
€ 1.176,35
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20149780415754620 10-4-2014
There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even more revolutionary phase in the development of the Net as a global marketing and communications platform; a phase characterised by information ‘pull’ rather than ‘push’, user-generated content, openness, sharing, collaboration, interaction, communities, and social networking.  Meer
€ 62,19
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20009780521788304 28-9-2000
Understanding and predicting the behaviour of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the last thirty years.  Meer
€ 88,48
Levertijd ongeveer 9 werkdagen | Gratis verzonden
Paperback Engels20109780521766944 29-7-2010
Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products.  Meer
€ 119,10
Levertijd ongeveer 9 werkdagen | Gratis verzonden
Gebonden Engels20079780415354042 1-11-2007
From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy.  Meer
€ 186,02
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels19979780471310129 16-4-1997
The only advanced marketing textbook specifically focused on the hospitality industry.  Meer
€ 208,00
Levertijd ongeveer 16 werkdagen | Gratis verzonden
Gebonden Engels20119780470941645 25-4-2011
Key skills to make sales managers better developers of salespeople Get out of the firefighting business and into the business of developing the people who develop your profits.  Meer
€ 31,78
Levertijd ongeveer 8 werkdagen | Gratis verzonden
Paperback Engels20079780761971795 12-12-2007
Problems in Marketing  Meer
€ 95,01
Levertijd ongeveer 16 werkdagen | Gratis verzonden
gebonden Engels20059780387261751 28-9-2005
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century.  Meer
€ 180,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
Paperback Engels20059780805851557 13-1-2005
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.  Meer
€ 139,52
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20269781041024286 19-5-2026
This book sheds light on the untapped potential of AI-driven analytics in market research, so that businesses can better understand and interact with their customers.  Meer
€ 51,03
Levertijd ongeveer 8 werkdagen | Gratis verzonden
Paperback Engels20259781032487632 28-11-2025
This book will provide an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book.  Meer
€ 70,75
Levertijd ongeveer 16 werkdagen | Gratis verzonden
Paperback Engels20069780789028693 28-8-2006
The latest marketing guide from expert Dennis Cahillthat teaches how to effectively use lifestyle segmentation for marketing strategies Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical useto clearly explain the process of market segmentation and its applications.  Meer
€ 69,52
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20239781108470018 13-7-2023
This book bridges both marketing and the law to provide members of each discipline with what the other has to contribute. It arms the legal community with tools for planning legal strategies and gives marketing researchers a better understanding of how the tools they develop are applied.  Meer
€ 265,58
Levertijd ongeveer 16 werkdagen | Gratis verzonden

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