Marketing

Klaas Kroezen

Sales, Oprecht & ontspannen

Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen. 
32,50

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Klaas Kroezen
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Rubriek: Marketing

Paperback Engels20199781492045779 29-7-2019
Is your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical book will make you a winner in a market driven by experience, enabling you to develop desirable offerings and standout service to attract loyal customers…  Meer
€ 64,49
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Gebonden Engels20259781493086153 4-2-2025
Big brands are the gods of today’s world, and the algorithm is their gospel. What makes the cult marketing vortex so attractive to otherwise smart people, and how does online manipulation render us victim to the dangerous whims of digital companies, corporations, and conglomerates?…  Meer
€ 29,21
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20249781915780102 12-9-2024
Why do we think we have got nothing to wear? Rebecca Willis unpicks our love-hate relationship with clothes, exploring all the reasons that make us such easy prey for the fashion industry. In this fun, frank and fact-filled book, she dives into the multiple ways in which our clothes affect us... the…  Meer
€ 22,15
Levertijd ongeveer 11 werkdagen
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Paperback Engels20269781915780874 21-5-2026
'This book is genius. It pinpoints all the things I have ever felt about my wardrobe... It's funny, charming and brilliantly explained. You'll feel better just reading it!' Emma Forbes 'Rebecca's book considers clothes and our attitudes to them from a wildly original and truly kaleidoscopic range of…  Meer
€ 16,51
Levertijd ongeveer 11 werkdagen
Paperback Engels20259781915951786 4-9-2025
What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece…  Meer
€ 15,10
Levertijd ongeveer 11 werkdagen
Gebonden Engels20239781914484445 14-9-2023
A gripping new investigation into the underbelly of digital technology, which reveals not only how costly the virtual world is, but how damaging it is to the environment. If digital technology were a country, it would be the third-highest consumer of electricity behind China and the United States…  Meer
€ 29,22
Levertijd ongeveer 11 werkdagen
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Paperback Engels20239781914933523 18-1-2023
€ 19,32
Levertijd ongeveer 11 werkdagen
Gebonden Engels20099781841697536 16-12-2009
What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the…  Meer
€ 288,40
Levertijd ongeveer 16 werkdagen
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Paperback Engels20149781914168505 7-1-2014
David Hieatt is the man who proved to a world full of shallow brands the benefits of having a real purpose. There is no greater expert on the matter. ' - Richard Reed, co-founder of innocent. The most important brands in the world make us feel something…  Meer
€ 19,33
Levertijd ongeveer 11 werkdagen
Paperback Engels20269781914168741 4-6-2026
'Magical' is the word most used to describe the Do Lectures. It's where world-class speakers share their story in a former cowshed. Where attendees dine amongst raised beds. And where secret gin bars and hot tubs wait to be discovered…  Meer
€ 17,92
Levertijd ongeveer 11 werkdagen
Gebonden Engels20109781844079285 19-11-2010
Despite increasing public awareness of climate change, our behaviours relating to consumption and energy use remain largely unchanged. This book answers the urgent call for effective engagement methods to foster sustainable lifestyles, community action, and social change…  Meer
€ 263,94
Levertijd ongeveer 16 werkdagen
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Paperback Engels20119781906093433 1-2-2011
It is increasingly clear that fifty years of international development have done little to reduce poverty in Africa. Indeed, more and more academics and practitioners are highlighting the detrimental effect of traditional development – as carried out by international agencies and NGOs – which often…  Meer
€ 72,84
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Gebonden Engels20129781849713559
The mentality that consumerism and economic growth are cure-alls is one of the biggest obstacles to real sustainability, but any change seems impossible, unthinkable. Our contemporary paradox finds us relying for our well being on consumer-driven economic growth that we actually can’t afford — not…  Meer
€ 322,05
Dit product is niet leverbaar
Gebonden Engels20219781911682462 26-10-2021
The exciting follow-up to the bestselling Harry Potter: Knitting Magic, offers 28 new and official patterns for knits ranging from spellbinding stuffed toys to cosy Hogwarts house apparel to all-new costume replicas – including bewitching projects inspired by the Fantastic Beasts films!Discover even…  Meer
€ 33,39
Levertijd ongeveer 11 werkdagen
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Paperback Engels20239781911687702 19-1-2023
Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if…  Meer
€ 15,10
Levertijd ongeveer 11 werkdagen
Paperback Engels20269781805221067 9-4-2026
Pitching sucks. It often means dull PowerPoint decks, pushy tactics, and shouty emails. But it doesn't have to be that way.In this revolutionary guide, go-to Pitch Guy Danny Fontaine reveals how to transform any pitch into an engaging, creative experience for audiences and presenters alike…  Meer
€ 17,92
Levertijd ongeveer 11 werkdagen
Gebonden Engels20259781805922513 1-12-2025
Global Marketing in Times of Disruption, Volume 22 in the Review of Marketing Research series, delves into the multifaceted disruptions reshaping the domain of international marketing, fuelled by shifts in geopolitical dynamics, technological advancements, and consumer behaviour…  Meer
€ 123,30
Levertijd ongeveer 11 werkdagen
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Gebonden Engels19999781857288995 23-9-1999
Blending critical theory, empirical research and policy, Consuming Interests provides a topical and interdisciplinary exploration into the nature of food provision, policy and regulation.  Meer
€ 322,05
Levertijd ongeveer 16 werkdagen
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Paperback Engels19969781857752021 1-7-1996
Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business…  Meer
€ 62,14
Levertijd ongeveer 16 werkdagen
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Paperback Engels20069781859419731 2-3-2006
'Internet law' and 'electronic commerce law' are new entities and as such there is some difficulty in defining this rapidly changing area of the law. Scholars are divided as to whether it is a subject in its own right or part of a broader area and there is also debate concerning its status as a new…  Meer
€ 104,71
Levertijd ongeveer 16 werkdagen
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