Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
29,99

Nieuw in Marketing

Martin van Kranenburg
€ 29,99
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Jos Burgers
€ 150,-
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Patrick Petersen
€ 54,99
Verwacht op 15-10-2026
Eduard van Brakel
€ 20,-
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Aanbiedingen in Marketing

Klaas Kroezen
€ 27,50
€ 32,50
-16%
Verwacht op 14-11-2026
A. van Arnhem
€ 29,99
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Steven Van Belleghem
€ 22,95
€ 29,99
-24%
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Martin van Kranenburg
€ 17,50
€ 34,95
-50%
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TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
32,99
Morgen in huis
1
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
34,99
Morgen in huis
2
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
27,50
Morgen in huis
3
Superfijne klanten
Jos Burgers
Superfijne klanten
22,50
Morgen in huis
4
Customer Experience, van cult naar cultuur
Jean-Pierre Thomassen
Customer Experience, van cult naar cultuur
29,95
Morgen in huis
5

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Tips van de redactie

Saskia Kerkhof
€ 32,50
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Janneke Sinot
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Denise Hulst
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Irene van Cappellen
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Reserveer nu

Chantal Smink
€ 29,95
Verwacht op 01-11-2026
Eric de Haan
€ 24,99
Verwacht op 23-10-2026
Janneke van Meenen
€ 22,50
Nog niet verschenen
Tom van Bommel
€ 22,50
Verwacht op 24-11-2026

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Gebonden Engels20209780062886736 2-4-2020
A wake-up call for creatives who need that inspiring kick to finally create the thing they’ve been meaning to make, while celebrating the journey of trying, learning, and failing. Over the last eight years, Jason Bacher and Brian Buirge of Good F*cking Design Advice (GFDA) have made a name for…  Meer
€ 29,32
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Paperback Engels20259780008765200 17-7-2025
Introducing the first official Star Wars knitting book – a deluxe guide to creating over 25 Star Wars knits for fans of the iconic global franchise.  Meer
€ 25,05
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Paperback Engels20189780062413413 3-5-2018
In just a decade and half Jack Ma, a man who rose from humble beginnings and started his career as an English teacher, founded and built Alibaba into the second largest Internet company in the world. The company’s $25 billion IPO in 2014 was the world’s largest, valuing the company more than…  Meer
€ 16,56
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Paperback Engels20189780357033937 22-8-2018
ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as…  Meer
€ 126,81
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Paperback Engels20239780357721292 27-6-2023
Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today’s global business environment…  Meer
€ 126,81
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Paperback Engels20249780357929216 24-1-2024
Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts…  Meer
€ 93,36
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Paperback Engels20229780358623465 19-4-2022
Fully Updated! Covering cryptocurrency and NFTs, Robinhood, GameStop, the after-effects of COVID, and how climate change impacts investing. The Only Investment Guide You'll Ever Need has been a favorite finance guide, earning the allegiance of more than a million readers across America…  Meer
€ 32,13
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Paperback Engels20159780857194992 30-6-2015
Tennis is the second biggest sport for in-play turnover in the betting markets. It offers fantastic potential for educated, professional traders to achieve high levels of profits. Mastering Tennis Trading gives you the tools to take a calm, strategic approach to tennis trading – in contrast to the…  Meer
€ 52,60
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Paperback Engels20189780857196095 12-2-2018
A pioneering examination of how to best apply behavioural economics to marketing.  Meer
€ 22,22
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Paperback Engels20239780857199744 28-3-2023
A practical and illuminating guide to understanding – and taking advantage of – the psychology behind buying decisions.  Meer
€ 22,22
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Paperback Engels20129780857840615 18-10-2012
A toolkit for effective change, packed with useful information on how to influence the behaviour of human beings for the better. The pressing issues of today clamour for solutions, yet to a surprising degree past and present efforts to effect social change have been based on little more than…  Meer
€ 23,05
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Paperback Engels20269781009657679 30-7-2026
€ 28,61
Levertijd ongeveer 11 werkdagen
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Paperback Engels20269780955886058 21-9-2026
€ 30,48
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Gebonden Engels20189780995110366 16-7-2018
Time is running out. Massive change is upon us and business to business (B2B) sales organizations are breaking down. The old sales strategies aren’t working like they used to—you used to know exactly how to be effective, but now you’re not so sure…  Meer
€ 43,46
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Paperback Engels20189780993292859 16-7-2018
In the book, you will learn Sales and Communication methods that enable the growth of your business. The techniques empower you to generate new business through alignment with the right people, rather than performing marketing functions by rote…  Meer
€ 20,92
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Paperback Engels20249781009102780 22-8-2024
Big data and algorithmic decision-making have been touted as game-changing developments in management research, but they have their limitations. Qualitative approaches should not be cast aside in the age of digitalisation, since they facilitate understanding of quantitative data and the questioning…  Meer
€ 62,33
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Paperback Engels20269781009180764 19-2-2026
This Element presents a framework for analyzing the complexities of contracting, how these vary across circumstances, the ways contract managers can address challenges, and the skills of contract managers. The framework is grounded on central concepts…  Meer
€ 28,61
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Paperback Engels20239781009204378 13-4-2023
Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing. Considering a broad range of organization types, sizes and markets, this book provides an all-encompassing view of how digital technologies…  Meer
€ 68,48
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Gebonden Engels20219781013906220 9-9-2021
€ 36,91
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Paperback Engels20229781016804769 27-10-2022
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations…  Meer
€ 41,23
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