Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
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Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
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De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Morgen in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Morgen in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
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32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 23,95
29,99
-21%
Morgen in huis
When digital becomes human
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€ 22,95
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-24%
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Schrijven voor het brein
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€ 17,50
34,95
-50%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
2
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
3
Sterk digitaal merk
Ingmar de Lange
Sterk digitaal merk
€ 42,99
Morgen in huis
4
Sales, Oprecht & ontspannen
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5

Online magazine

Tips van de redactie

De Offertebijbel
Saskia Kerkhof
€ 32,50
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Schakel - Leiderschap in marketing
Irene van Cappellen
€ 24,95
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Boost je business met een boek
Janneke Sinot
€ 24,50
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Marketing Top Models
Frederik Picard
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Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 01-11-2026
DE COUNTDOWN - Handboek voor een sterk belscript
Janneke van Meenen
€ 22,50
Uitverkocht
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Basisboek Customer Journey
Stephan van Slooten
€ 50,95
Verwacht 01-06-2027

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Paperback EN17-05-20269781041227755
Unlike many AI books that take a purely technical or cheerleading angle, this book bridges strategy, management, technology, and policy to demystify the AI revolution and tackle the urgent question facing today’s leaders: How can we truly unlock value from AI?Championing an ecosystem approach, Jonny… Meer
€ 59,98
Levertijd ± 11 werkdagen
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Gebonden EN29-04-20269781041228332
This book explores how businesses can harness the power of Industry 4.0 technologies—AI, IoT, blockchain, and big data—to develop sustainable marketing strategies. This practical, evidence-based guide provides actionable insights and proven frameworks for efficiently integrating eco-friendly… Meer
€ 268,03
Levertijd ± 16 werkdagen
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Gebonden EN18-05-20269781041240464
The International Conference on Business Innovation (ICOBI) marks its eighth successful edition this year, continuing its legacy as a premier academic platform that bridges the disciplines of Management and Education… Meer
€ 268,03
Levertijd ± 16 werkdagen
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Paperback EN18-05-20269781041240679
The International Conference on Business Innovation (ICOBI) marks its eighth successful edition this year, continuing its legacy as a premier academic platform that bridges the disciplines of Management and Education… Meer
€ 75,51
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN14-08-20269781041255802
Drawing on powerful stories from intersectional voices, this book delivers practical frameworks for business leaders, executives and changemakers to navigate backlash, dismantle outdated paradigms and embed diversity, equity and inclusion (DEI) into the strategic heart of their organisations… Meer
€ 268,03
Levertijd ± 16 werkdagen
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Gebonden EN22-11-20229781119893523
Put values—and value—over volume with a professional services subscription model Professional firms are built on relationships. But you wouldn't know it by observing their predominant business model — a model centered on selling transactions and inputs, not outcomes that deepen and strengthen… Meer
€ 45,41
Levertijd ± 11 werkdagen
Gratis verzonden
€ 33,96
Levertijd ± 9 werkdagen
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Paperback EN01-02-20239781119912415
In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of… Meer
€ 121,85
Levertijd ± 16 werkdagen
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Gebonden EN13-06-20139781137276612
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands. Meer
€ 55,89
Levertijd ± 9 werkdagen
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Paperback EN11-10-20129781137278753
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a… Meer
€ 74,19
Levertijd ± 9 werkdagen
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Gebonden EN20-03-20139781137306951
Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as… Meer
€ 61,99
Levertijd ± 9 werkdagen
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Gebonden EN16-12-20139781137340689
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them… Meer
€ 74,19
Levertijd ± 9 werkdagen
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Gebonden EN13-12-20139781137347466
Drawing on an international survey of over 1,000 business and executives, this book provides a management perspective on cloud technology. It outlines the need to know information for strategic decisions on cloud technology including its capabilities, how it can be implemented securely and the way… Meer
€ 49,79
Levertijd ± 9 werkdagen
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Gebonden EN24-02-20149781137368706
Historically, bubbles have been understood primarily in financial-economic terms. In this exciting new work, Dholakia and Turcan argue that bubbles are also a socio-political and cultural phenomena, with intense and accelerating interactions of engineered hype and feverish expectations. Meer
€ 61,99
Levertijd ± 9 werkdagen
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Gebonden EN25-11-20139781137369000
For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer… Meer
€ 61,99
Levertijd ± 9 werkdagen
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Gebonden EN19-08-20149781137404244
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It features six books, five of which cover continental and regional groups… Meer
€ 61,99
Levertijd ± 9 werkdagen
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Gebonden EN07-11-20149781137404275
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups… Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN07-05-20159781137427106
Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to… Meer
€ 122,99
Levertijd ± 9 werkdagen
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Gebonden EN09-12-20149781137444202
Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it. Meer
€ 55,89
Levertijd ± 9 werkdagen
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Gebonden EN01-10-20159781137462923
Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters. Meer
€ 35,15
Levertijd ± 9 werkdagen
Gratis verzonden

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