Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
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TOP 5 Marketing

Jouw brein liegt
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€ 32,99
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1
De strategische noodzaak van de derde ring
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€ 27,50
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Sterk digitaal merk
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Reserveer nu

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Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Gebonden EN26-11-20159781138136670
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN26-07-20169781138144705
Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and… Meer
€ 306,98
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN10-07-20169781138145085
Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN24-04-20169781138172401
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice , now in a revised paperback edition, systematically analyses the success stories of… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN19-08-20169781138178205
This book is a must have for those estate agents who want to work more effectively in order to grow their business and profits. With 12,000 separately owned estate agencies in the UK this book illustrates how new technology and working practices can revolutionise the industry… Meer
€ 76,75
Levertijd ± 8 werkdagen
Gratis verzonden
Paperback EN19-07-20189781138202344
This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and positioning them as marketing practices that companies implement as a way of responding to the major consequences of globalization… Meer
€ 92,78
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN15-05-20189781138205765
Business Strategies for Magazine Publishing explores tactics for creating financially sustainable publications in the 21st century. Mary Hogarth, media specialist, Senior Fellow (HEA) and lecturer in Journalism at Bournemouth University, analyses the historical development of the magazine industry… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN04-08-20169781138205994
Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these… Meer
€ 85,49
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN04-08-20169781138206120
The current economic and political climate places ever greater pressure on public organizations to deliver services in a cost-efficient way. Focused on the costs of service delivery, governments across the world have introduced a series of business like practices – from performance management to… Meer
€ 85,49
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN03-08-20169781138212701
In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro’s government reluctantly instituted a series of reforms to compensate for the demise of foreign aid from Moscow. These policies ushered in a broad spectrum of national and international consumer products and services… Meer
€ 91,32
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN26-04-20179781138218468
Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the… Meer
€ 343,41
Levertijd ± 11 werkdagen
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Paperback EN10-11-20169781138224537
This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies… Meer
€ 91,32
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN07-02-20179781138237261
Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action?… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN19-10-20169781138247093
Developing economies such as those in sub-Saharan Africa are searching for realistic economic policy prescriptions. Despite economic growth in countries like Nigeria, poverty and unemployment blight the lives of many, in the midst of plenty… Meer
€ 85,49
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN16-11-20169781138271883
This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ’up their game’, and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their… Meer
€ 85,49
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN21-08-20189781138325579
Engaging with Stakeholders : A Relational Perspective on Responsible Business contends that meaningful and constructive stakeholder engagement efforts should be rooted in a deep relational process of shared understanding, expectations, and viewpoints, through honest, continued dialogue between… Meer
€ 100,06
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN07-07-20179781138407862
It is, of course, commonplace for corporations to operate sophisticated identity programmes. But identity has now moved way beyond the commercial area. We live in a world in which cities, charities, universities, clubs - in fact any activity that involves more than two or three people - all seem to… Meer
€ 306,98
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN27-07-20179781138412347
Ever wish you could find out how North America's biggest and most advanced call centers are really using call center technology? Want to know how successful call centers have solved the problems behind basic call center functions such as order handling, h Meer
€ 306,98
Levertijd ± 8 werkdagen
Gratis verzonden
Gebonden EN27-07-20179781138440876
If IT companies seek to differentiate themselves from the competition, they must turn to consultative selling. Consultative selling is analyzing the needs and challenges of your customers and selling unique services that enable your customers to reduce costs, increase profits, and improve overall… Meer
€ 306,98
Levertijd ± 8 werkdagen
Gratis verzonden
Gebonden EN28-07-20179781138441095
Creating Organizational Advantage presents a critical appraisal of fashions and fads in management theory. It exposes the strategic weaknesses of change programmes such as Total Quality Management and Business Process Re-Engineering and explains why so many companies fail to become 'market-led' or… Meer
€ 213,71
Levertijd ± 11 werkdagen
Gratis verzonden

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