Marketing

Klaas Kroezen

Sales, Oprecht & ontspannen

Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen. 
32,50

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Rubriek: Marketing

Paperback Engels20249781032327778 18-12-2024
In a world where most international trade is carried by sea, each port can be seen as a unique chokepoint competing to attract ever more traffic and economic activities. However, ports can also be seen as parts of a wider system, which can be defined as a system of two or more ports located in…  Meer
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Paperback Engels20249781032331904 27-5-2024
In this edited volume, the leading scholars in the field engage with consumers, marketers, corporations and policymakers as well as space dynamics and network formation to provide an in-depth examination of anti-consumption: a voluntary behavioural inclination to minimise rather than grow, to…  Meer
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Gebonden Engels20249781032333960 27-9-2024
How can responsible business work in the highly competitive areas of innovation? Focusing on business opportunities and illustrating how Responsible Innovation can be successfully implemented in practice, this book captures experiences and insights from key decision‑makers in business, politics, and…  Meer
€ 211,13
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Paperback Engels20229781032339139 13-6-2022
This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in…  Meer
€ 74,39
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Paperback Engels20229781032339467 13-6-2022
This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important…  Meer
€ 74,39
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Gebonden Engels20239781032341163 10-10-2023
This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented…  Meer
€ 254,64
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Gebonden Engels20249781032345697 11-3-2024
Updated for a post-Covid world, the second edition of this groundbreaking book explains why becoming a Humachine enterprise is the only way forward for a company to maintain a competitive advantage in the age of artificial intelligence (AI)…  Meer
€ 248,55
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Paperback Engels20229781032347912 3-10-2022
Today, over 500,000 medical technologies are available in hospitals, homes, and community care settings. They range from simple bandages to complex, multi-part body scanners that cost millions of dollars to develop…  Meer
€ 52,80
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Gebonden Engels20229781032347936 3-10-2022
Today, over 500,000 medical technologies are available in hospitals, homes, and community care settings. They range from simple bandages to complex, multi-part body scanners that cost millions of dollars to develop…  Meer
€ 211,13
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Gebonden Engels20249781032358741 18-9-2024
This book presents different perspectives in finance and the adoption of digital tools in business in India. It discusses key issues in strategy, organisation, and management for businesses focussing on practical and actionable guidance and innovative tools which offer insights into the formulation…  Meer
€ 254,64
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Gebonden Engels20239781032362434 19-6-2023
Machine learning can help managers make better predictions, automate complex tasks and improve business operations. Managers who are familiar with machine learning are better placed to navigate the increasingly digital world we live in…  Meer
€ 248,55
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Paperback Engels20229781032368320 30-12-2022
Winner of the Bronze Axiom Business Book Award 2024 in the Business Ethics category. In this thoroughly updated new edition of his ground-breaking and award-winning book, Dennis Gentilin draws on both his personal experience as a well-known whistleblower and recent events in the Australian financial…  Meer
€ 49,92
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Paperback Engels20249781032368788 27-5-2024
This book analyses the household demand for consumer goods using a diverse database, consisting of 45 developed and developing countries. Household consumption patterns have undergone dramatic changes due to rapid economic growth, increasing household income and changing demographics…  Meer
€ 64,32
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Gebonden Engels20229781032372013 22-12-2022
The book contains a selection of papers that were presented at the 3rd Conference in Managing Digital Industry, Technology and Entrepreneurship (3rd CoMDITE) with the theme: Sustainable Future: Trends, Strategies and Development…  Meer
€ 248,55
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Paperback Engels20239781032372181 2-10-2023
This book brings together diverse theoretical perspectives and practical examples of the experience economy in developing and developed economies in tourism-related industries. It provides insights on ‘new’ experience development attributed to new technology and changes in consumer behaviour…  Meer
€ 64,32
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Paperback Engels20259781032372594 6-5-2025
Despite the development of innovative approaches to strengthen accountability and the quality of integrated reporting disclosures, stakeholders are increasingly demanding more objective and unambiguous data…  Meer
€ 70,07
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Gebonden Engels20259781032376653 14-5-2025
This book provides readers with an authoritative guide to measure, quantify and address customs, VAT and international trade risk, especially with a view to maximising the efficiency of both trade practice and the governance and collection of national revenue associated with the regulation and…  Meer
€ 430,45
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Gebonden Engels20239781032388373 8-11-2023
The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain…  Meer
€ 248,55
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Gebonden Engels20239781032391519 2-8-2023
Why do some sales managers build teams that consistently hit targets while others constantly battle turnover and missed quotas? Most leaders believe it's about finding better talent, securing bigger budgets, or adopting the latest sales technology…  Meer
€ 180,91
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Gebonden Engels20239781032392349 3-5-2023
The U.S. Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how…  Meer
€ 248,55
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