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Klaas Kroezen

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Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen. 
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Rubriek: Marketing

Gebonden Engels20169781783535033 25-11-2016
Gold winner of the AXIOM Business Book Award in the category of Philanthropy, Non-Profit, Sustainability. Please see: http://www.axiomawards.com/77/award-winners/2017-winners Consumerism promises a shortcut to a 'better' life through the accumulation of certain fashionable goods and experiences…  Meer
€ 192,70
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Gebonden Engels20169781783535262 25-2-2016
Using the author’s extensive experience of advising public, private and non-profit sectors on personal, organization, and community behavioral and systems change knowledge and tools, this book applies a new lens to the question of how to respond to climate change…  Meer
€ 264,79
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Gebonden Engels20189781783535279 14-8-2018
With deep thought and inspiring examples, this updated book engages readers by increasing their understanding and awareness of what sustainability means conceptually, practically, personally, and professionally…  Meer
€ 264,79
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Paperback Engels20169781783535286 25-2-2016
Using the author’s extensive experience of advising public, private and non-profit sectors on personal, organization, and community behavioral and systems change knowledge and tools, this book applies a new lens to the question of how to respond to climate change…  Meer
€ 66,94
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Paperback Engels20189781783537242 3-5-2018
Time for Solutions! Overcoming Gender-related Career Barriers shares the who, what and how to reduce gender inequalities in the workplace. Clearly the time is now since inequities are hampering the economy and simply wrong. Who needs to change? And, how?…  Meer
€ 63,87
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Gebonden Engels20269798892790697 14-4-2026
Unable to contain himself, Rick pitched Art: move back to Wausau and start a business selling shoes. Art said, "What are you, an idiot? Selling shoes ? How is this even worth trying?" This is the story of Eastbay, a startup tale unlike most you've read…  Meer
€ 36,98
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Gebonden Engels20219781773271477 10-6-2021
Super Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising’s arguably most vital discipline, that has been written with the passion of someone who’s found their calling and the wisdom of an industry veteran who is still actively leading strategy in a…  Meer
€ 32,13
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Gebonden Engels20229781774910269 29-12-2022
This new volume, Destination Marketing: Creating Memorable Tourism Experiences , provides a snapshot view of various aspects of destination marketing, the art of using marketing to create memorable experiences for travellers at specific destinations…  Meer
€ 191,18
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Paperback Engels20189781780647265 1-8-2018
This new and updated edition of a highly successful practical book covers major topics of interest to blueberry breeders and researchers including: breeding, varieties, botany, physiology, nutrition, growth regulation, cultivation methods and practices, photosynthesis, plant interaction with the…  Meer
€ 77,54
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Paperback Engels20259781781338964 12-2-2025
ARE YOU TIRED OF THE UPS AND DOWNS OF RUNNING A SERVICE BUSINESS? DO YOU DREAM OF A STEADY STREAM OF CLIENTS BUT FIND YOURSELF STUCK IN A CYCLE OF FEAST OR FAMINE? Leads Machine is the ultimate guide to building automated sales systems that capture and nurture leads to generate consistent…  Meer
€ 29,30
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Paperback Engels20259781781339053 27-2-2025
What is brand, and how are brands built? Brand Warfare offers unconventional answers to these questions. Julian Kynaston’s no-holds-barred, fast-paced account of how he launched and grew Propaganda into one of the UK’s most successful brand consultancies provides inspirational insights into the…  Meer
€ 23,64
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Paperback Engels20169781910158791 31-1-2016
* Provides clarity to the confusing the field of business enterprise; * Draws on theories, concepts and models from the established business great and good; * Contains international case studies to illustrate and examine globalisation…  Meer
€ 57,03
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Paperback Engels20099781853836503 1-10-2009
How do drugs get to the market? What controls are there and what procedures for monitoring their effects? And how adequate are the regulators in protecting public health when new drugs have serious side effects?…  Meer
€ 43,93
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Gebonden Engels20129781849713559
The mentality that consumerism and economic growth are cure-alls is one of the biggest obstacles to real sustainability, but any change seems impossible, unthinkable. Our contemporary paradox finds us relying for our well being on consumer-driven economic growth that we actually can’t afford — not…  Meer
€ 323,09
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Paperback Engels20239781914933523 18-1-2023
€ 19,38
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Gebonden Engels20249781839982859 14-5-2024
China has made nationalism central as the country seeks to achieve a “rejuvenation of the Chinese nation.” The new wave of consumer nationalism in China reached a fever pitch in recent years. This book will be the first book that systematically analyzes the different waves of consumer nationalism in…  Meer
€ 114,26
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Gebonden Engels20109781844079285 19-11-2010
Despite increasing public awareness of climate change, our behaviours relating to consumption and energy use remain largely unchanged. This book answers the urgent call for effective engagement methods to foster sustainable lifestyles, community action, and social change…  Meer
€ 264,79
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Paperback Engels20259789373071428 12-11-2025
How many times have you heard these statements from start-up founders? In the digital age where customers are buying more of digital influence (think Instagram, Meta) and google searches), startup owners need to be in control of their digital marketing game…  Meer
€ 30,72
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Gebonden Engels20219781911682462 26-10-2021
The exciting follow-up to the bestselling Harry Potter: Knitting Magic, offers 28 new and official patterns for knits ranging from spellbinding stuffed toys to cosy Hogwarts house apparel to all-new costume replicas – including bewitching projects inspired by the Fantastic Beasts films!Discover even…  Meer
€ 33,49
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Paperback Engels20149781914168505 7-1-2014
David Hieatt is the man who proved to a world full of shallow brands the benefits of having a real purpose. There is no greater expert on the matter. ' - Richard Reed, co-founder of innocent. The most important brands in the world make us feel something…  Meer
€ 19,39
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