Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
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Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Paperback EN27-11-20259781032757063
This book gives readers a way to not only understand JEDI in greening but also to understand how to develop inclusive approaches to design. The two basic site types in this book are- existing spaces which greening design is applied to afterwards; and upcoming spaces which greening design can be… Meer
€ 76,47
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Paperback EN21-05-20269781032757933
This short book illustrates the main trends that are modifying the fitness industry worldwide and highlights contemporary relevance to strategic change. The book will be appealing to researchers, academics, students, and practitioners. Meer
€ 39,50
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Gebonden EN04-08-20259781032769271
This book addresses the recent trends, developments and future of accounting and auditing of small and medium-sized practices (AASMPs) in the public and private sectors. It disseminates the findings of a large research project carried out by both academics and practitioners from the accounting and… Meer
€ 265,95
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Paperback EN20-07-20269781032781259
Liquor has become a “party” in East Asia – a beverage phenomenon popular among countries throughout the region. But, in fact, each country of East Asia has experienced a different evolution of spirits. Indeed, there is a liquor idiosyncrasy to each country of East Asia… Meer
€ 74,93
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Gebonden EN03-09-20259781032785462
Accounting for Sustainability offers an overview of sustainability reporting's growth, current use, and future direction. It decodes terms like CSR, sustainability accounting, and ESG disclosures. The book covers financial management and capital markets, with new chapters on CSRD, ESRS, and ISSB… Meer
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Gebonden EN29-09-20259781032785639
This volume explores how communities, companies, and governments contest and shape the evolution of norms, rules, and decision-making processes that govern stakeholder consultation in extractive industries… Meer
€ 265,95
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Paperback EN26-12-20259781032792170
This book explores the implications of Niklas Luhmann's theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers. Meer
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Gebonden EN16-04-20269781032813929
How can businesses marry the short-term advantages of low-cost country sourcing with the longer-term implications of global sustainability? Are we heading for a sustainability crisis? Procurement and Supply Chain Management: A Sustainability Perspective, Third Edition, not only fully addresses the… Meer
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Paperback EN22-06-20269781032827001
Data governance is the cornerstone of digital economy growth, particularly in Asia, where both the digital economy and the policy space are fast expanding. The chapters collected in this volume delve into how diverse and rapidly evolving data governance models of ASEAN countries and their Asian… Meer
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Gebonden EN26-08-20259781032831626
This book explores the evolving dynamics of customer engagement across a variety of technological, social, and ethical landscapes. It equips scholars, strategists, and digital innovators with conceptual clarity and practical foresight needed to engage meaningfully with today's empowered, tech-savvy… Meer
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Paperback EN28-05-20269781032835228
This book uncovers the latest techniques of information systems analysis, design and development used for managerial decision-making. It cogently deals with a variety of topics such as decision support systems, executive information systems, artificial intelligence (AI) and expert systems, data… Meer
€ 68,77
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Paperback EN20-07-20269781032840819
With the apparel industry contributing to almost 33 percent of the country’s exports, textile and garment manufacturing plays a vital role in the country’ economy. This book records the existing and emerging sustainability standards in the apparel industry and outlines the supply chain of the… Meer
€ 87,25
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Paperback EN20-07-20269781032846118
FinTech and Financial Inclusion is a comprehensive edited volume exploring the transformative impact of financial technology on expanding access to financial services and fostering sustainable economic development… Meer
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Paperback EN23-02-20239780241998731
What's stopping you from doing the best work of your life? People are sick of the old ways of doing business. Despite the enthusiasm that surrounded the emergence of a hybrid working world, it still takes for ever to get anything done. Meetings and emails are almost belligerently incessant… Meer
€ 16,63
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Gebonden EN18-03-20259780262049627
How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale. Which would you rather have: a smaller, watertight bucket of loyal customers or a larger leaky bucket of both loyal and… Meer
€ 39,39
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Paperback EN30-06-20169780241250914
In Find Your Extraordinary , Jessica Herrin shows that you don't need to have it all to live an extraordinary life - you need to have what matters most to you. What if you could, with a little effort, live an extraordinary life?… Meer
€ 23,74
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Paperback EN26-05-20169780241180990
Shortlisted for the Financial Times and McKinsey Business Book of the Year Award A New York Times technology and business reporter charts the dramatic rise of Bitcoin and the fascinating personalities who are striving to create a new global money for the Internet age… Meer
€ 16,63
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Paperback EN13-05-20219780241379684
***SHORTLISTED FOR FT & MCKINSEY BUSINESS BOOK OF THE YEAR 2020*** FT Best books of 2020: Business 'In a world on fire, status quo is not a great option. Henderson rightfully argues for the refoundation of capitalism and offers thought-provoking ideas on what needs to be done to address some of the… Meer
€ 16,63
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Paperback EN22-08-20189780357033937
ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as… Meer
€ 127,36
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Paperback EN02-08-20129780349123004
As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche. Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as… Meer
€ 19,47
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