Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

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Van fillercontent naar killercontent
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TOP 5 Marketing

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Reserveer nu

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Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Gebonden EN30-10-20099780415997898
"Utopian in theme and implication, this book shows how the practices of critical, interpretive inquiry can help change the world in positive ways…. This is the promise, the hope, and the agenda that is offered."-- Norman K. Denzin, From the Foreword "Its focus on learning, education and pedagogy… Meer
€ 274,91
Levertijd ± 11 werkdagen
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Paperback EN17-11-20239780443187674
Cellular Agriculture: Technology, Society, Sustainability and Science provides a state-of-the-art review of cellular agriculture technologies. From cell selection to scaffolding and everything in-between, this book contains chapters authored by leading cellular agriculture researchers and product… Meer
€ 229,–
Levertijd ± 9 werkdagen
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Paperback EN30-10-20099780415997904
"Utopian in theme and implication, this book shows how the practices of critical, interpretive inquiry can help change the world in positive ways…. This is the promise, the hope, and the agenda that is offered."-- Norman K. Denzin, From the Foreword "Its focus on learning, education and pedagogy… Meer
€ 82,58
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN13-09-20029780444506917
The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable message… Meer
€ 265,–
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN01-10-20189780444633743
Handbook of Behavioral Economics: Foundations and Applications presents the concepts and tools of behavioral economics. Its authors are all economists who share a belief that the objective of behavioral economics is to enrich, rather than to destroy or replace, standard economics… Meer
€ 135,94
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Gebonden EN26-11-19939780444889577
Leading marketing scientists, with an MS/OR orientation, present in this book a state-of-the-art review of their area of expertise. The wide range of material spans the marketing discipline and represents coverage of both what is known and what problem areas present themselves as ripe for further… Meer
€ 69,69
Levertijd ± 9 werkdagen
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Gebonden EN28-09-20109780566089107
Talk of a demographic time bomb is not new. The notion first entered public consciousness some time ago, but there is a lack of clarity about what such talk is really all about. Ageing populations are seen both as a threat and an opportunity… Meer
€ 251,60
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Gebonden EN28-04-20119780566092343
Every generation leaves both assets and liabilities to the next. Alert people can see we are going to leave our children and grandchildren with a nearly unsolvable test of energy supplies; waste polluting the air and water; and the appalling problem of a huge and uncontrollable explosion in world… Meer
€ 251,60
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Gebonden EN29-01-20019780849323263
During the past, there have been many changes in food availability, production and selection around the world. These changes, such as genetically modified foods, raise questions about their long-range implications… Meer
€ 306,98
Levertijd ± 8 werkdagen
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Gebonden EN29-03-20189780815381334
In September 2015, at the United Nations, world leaders agreed on seventeen Sustainable Development Goals or SDGs. This book extrapolates the SDGs into the idea of a purposeful world. In this context, the purpose for humanity is to thrive sustainably alongside other life forms and to consciously… Meer
€ 251,60
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Gebonden EN29-11-20179780815389637
The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the… Meer
€ 251,60
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Gebonden EN12-03-20039780849314520
Electronic bill presentment and payment (EBPP) is revolutionizing the billing process by offering online and real time presentment of bill content and payment choices. EBPP is the easy way of viewing billing status, remittance items, and presenting balances using a universal browser from any… Meer
€ 251,60
Levertijd ± 8 werkdagen
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Paperback EN01-12-19979780851423654
If your organisation wants to tap into the wealth and influence of the rich and powerful, you need to know as much about them as possible. Prospect research, already used by fund-raisers with considerable success in the USA to target key people, can make all the difference to the success or failure… Meer
€ 68,01
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Paperback EN25-09-20239781032123882
Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for organisational success. However, systems and models dominant in the West may not necessarily be best suited for the sub-Saharan Africa reality, where… Meer
€ 69,47
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Gebonden EN25-04-20229781032133577
This book focuses on the often intertwined industries of coffee and tea, using accounts of single producer communities to highlight the transformation from plantation-style colonial agriculture towards systems that now claim to produce social and environmental benefits from the farm to the cup… Meer
€ 100,06
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Paperback EN30-09-20219781032175652
This book explores the ways in which the environmental factor of advertising can influence children’s food choice and health status, and how it contributes to the significant public health issue of childhood obesity… Meer
€ 37,41
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Paperback EN16-06-20239781032204802
Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms, and values over time… Meer
€ 62,18
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Gebonden EN07-06-20229781032219813
The aim of this book is to present selected theoretical and practical aspects of corporate social responsibility and sustainability, with particular emphasis on the journey (transition) from values to impact… Meer
€ 251,60
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Paperback EN01-06-20229781032222325
This comprehensive and richly illustrated book explains how to create a differentiation strategy—a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors… Meer
€ 56,35
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Paperback EN25-09-20239781032225173
The issue of sustainability is characterised as a ‘wicked problem’ in the fashion, clothing and textiles sector and is now coming into increased focus due to growing consumer, business and policy pressures… Meer
€ 62,18
Levertijd ± 11 werkdagen
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