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Rubriek: Marketing

paperback Engels20249783031186653 3-1-2024
This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular.  Meer
€ 240,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20239783031334511 25-6-2023
Social media has become vital in Generation Z users' daily lives, as they are the most connected group through social media; however, studies have shown the negative side of using social media heavily, particularly loneliness.  Meer
€ 54,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
€ 49,39
Levertijd ongeveer 16 werkdagen | Gratis verzonden
gebonden Engels20229783030906566 23-4-2022
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers.  Meer
€ 108,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20249783031490040 8-2-2024
This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.  Meer
€ 66,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20249783031596360 22-6-2024
This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies.  Meer
€ 43,68
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20229783030813239 22-9-2022
These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing.  Meer
€ 216,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20259783031584312 3-7-2025
This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea.  Meer
€ 264,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20259783031355912 17-4-2025
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours.  Meer
€ 214,47
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20239783031353840 31-8-2023
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world.  Meer
€ 192,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
€ 42,99
Levertijd ongeveer 16 werkdagen | Gratis verzonden
gebonden Engels20229783031185489 31-10-2022
This book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging areas of neuromarketing and consumer neuroscience, this book offers a fresh perspective on establishing a framework for codes of conduct for marketing practices using neuroscientific methods.  Meer
€ 57,92
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20239783031332487 5-10-2023
This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop.  Meer
€ 50,80
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20139783319026862 4-12-2013
This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management.  Meer
€ 60,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20139783319001487 3-6-2013
The dissertation investigates the scientific and business factors that have resulted in air-conditioning being a major contributor to climate-change. With his architectural background, the author demonstrates how a design methodology, not commonly adopted in scientific studies, may actually be a suitable way of dealing with a complex problem: the 'business as usual' scenario involving building science, sociological values and consumer behavior.  Meer
€ 180,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20159783319033334 20-6-2015
The dissertation investigates the scientific and business factors that have resulted in air-conditioning being a major contributor to climate-change. With his architectural background, the author demonstrates how a design methodology, not commonly adopted in scientific studies, may actually be a suitable way of dealing with a complex problem: the 'business as usual' scenario involving building science, sociological values and consumer behavior.  Meer
€ 180,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels20169783319379593 17-10-2016
This book focuses on supply chain management in emerging markets. The authors present issues relating to supply chain development covering countries such as Brazil, China, the Czech Republic, Russia, Indonesia, Malaysia, Nepal, Turkey, Egypt and South Africa and focuses on the challenges faced when the supply chain is designed and maintained.  Meer
€ 120,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
€ 89,24
Levertijd ongeveer 16 werkdagen | Gratis verzonden
paperback Engels20169783319383101 17-9-2016
Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers.  Meer
€ 60,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20159783319131436 6-2-2015
This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing management, international marketing, marketing education, among others.  Meer
€ 120,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden

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