Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

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€ 24,99
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Van fillercontent naar killercontent
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TOP 5 Marketing

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De strategische noodzaak van de derde ring
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Reserveer nu

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Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Paperback EN08-08-20199781138332171
Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners… Meer
€ 79,05
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Gratis verzonden
Paperback EN23-08-20189781138383180
Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in emerging… Meer
€ 81,94
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Gebonden EN30-03-20219781138387270
Industrialisation has brought great benefits to humankind but now, after 200 years of fossil fuel use, land clearance and pollution, the planet’s boundaries are being stretched to their limits. Going beyond these confines would have severe consequences for humankind… Meer
€ 249,65
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Gebonden EN27-07-20179781138412231
This book will help telephone professionals to: - Reduce on-the-job telephone stress - Enhance telephone communications skills - Build stronger customer relationships over the telephone - Learn practical, common sense telephone strategies that really work ; Meer
€ 304,60
Levertijd ± 8 werkdagen
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Gebonden EN27-07-20179781138412347
Ever wish you could find out how North America's biggest and most advanced call centers are really using call center technology? Want to know how successful call centers have solved the problems behind basic call center functions such as order handling, h Meer
€ 304,60
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Gebonden EN27-07-20179781138412378
It's not just the technology, the people, or the customers. It's all three, and more: call centers are not just places where calls arrive. They are a strategic business asset, the core of your business's customer relationship strategy… Meer
€ 304,60
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Gebonden EN27-07-20179781138412446
In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the… Meer
€ 272,78
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Gebonden EN27-07-20179781138438163
The fact that a process produces garbage is a testament to design inefficiency, and this book explains how to use the nature of that garbage to pinpoint and eliminate those inefficiencies. Lean Waste Stream: Reducing Material Use and Garbage Using Lean Principles supplies an unprecedented look at… Meer
€ 304,60
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Gebonden EN11-07-20179781138441217
Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages… Meer
€ 304,60
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Gebonden EN28-06-20189781138441255
Although office and administrative activities are usually 60 percent of the production costs in most manufacturing organizations, these areas often get excluded during lean initiatives. To achieve lean, office activities must fully support shop floor manufacturing operations to eliminate waste… Meer
€ 304,60
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Gebonden EN13-09-20239781138460768
As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point… Meer
€ 249,65
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Paperback EN18-09-20189781138620650
The book focuses on how, when, where and why the US-based professional sports leagues extend their brands and penetrate markets in nations across the globe. The book examines the strategies, progress and expectations of each league despite the cultural, economic and political barriers that exist… Meer
€ 68,93
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Paperback EN08-03-20189781138642553
The tangible value of increased water efficiency, reuse and recycling and improved social license to operate are moving more companies to adopt water stewardship strategies. This book frames an expanded strategy for water stewardship and business value creation, including brand value, that benefits… Meer
€ 74,72
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Gebonden EN28-10-20169781138656901
The human rights of communities in many resource-rich, weak governance States are adversely affected, not only by the acts of States and their agents, but also by powerful non-State actors. Contemporary phenomena such as globalisation, privatisation and the proliferation of internal armed conflict… Meer
€ 249,65
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Gebonden EN04-09-20189781138636576
Taste is a core concept for the social sciences and an orienting notion in everyday practice. It is of equal relevance to academics and laypeople alike. Theorizations of taste are frequently multi- disciplinary, bringing an opportunity to cross-fertilize ideas and concepts… Meer
€ 249,65
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Gebonden EN03-08-20169781138676473
Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand… Meer
€ 249,65
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Gebonden EN30-09-20029781402071539
Optimal control and differential games continue to attract strong interest from researchers interested in dynamical problems and models in management science. This volume explores the application of these methodologies to new as well as to classical decision problems in management sciences and… Meer
€ 120,99
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Gebonden EN31-10-20029781402071782
E-Business Management: Integration of Web Technologies with Business Models contains a collection of articles by leading information systems researchers on important topics related to the development of e-business… Meer
€ 180,99
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Gebonden EN28-07-20119781409401292
In this revealing book Junie Tong reflects on the role of banking and finance in China. The author adopts a critical perspective that views the societal as well as economic functioning of banking and finance… Meer
€ 249,65
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Gebonden EN20-06-20039781403904317
In this fascinating study, Boden considers the changing social and cultural significance of the wedding in Britain. The book focuses upon a number of issues including the commercialization of the event, the dynamics of heterosexual partnerships, and the influence of romance… Meer
€ 61,99
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