Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
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TOP 5 Marketing

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Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 92 van 15.417 resultaten
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Rubriek: Marketing

Gebonden EN22-07-20169781138147959
'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold… Meer
€ 249,65
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN31-03-20169781138143012
A multi-disciplinary overview providing new theories, critical analyses and the latest reasearch on this very fashionable topic. Includes chapters on consumption studies in anthropology, economics, history, sociology and many more areas. Meer
€ 249,65
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN27-01-20179781138160095
The text is aimed at CEOs and all executive management, however the scope of the material will engage the entire organization. The authors identify the key ingredients of service excellence and show how leading companies have achieved success… Meer
€ 249,65
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN18-08-20169781138152694
Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for… Meer
€ 249,65
Levertijd ± 11 werkdagen
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Gebonden EN24-04-20169781138172401
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice , now in a revised paperback edition, systematically analyses the success stories of… Meer
€ 249,65
Levertijd ± 11 werkdagen
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Gebonden EN18-07-20169781138177666
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking… Meer
€ 249,65
Levertijd ± 11 werkdagen
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Gebonden EN26-04-20179781138183308
The tourist experience is multi-faceted and dynamic, as tourists engage with its formation and creation. The tourists then become vital in creating value for themselves together with the service provider… Meer
€ 255,76
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN15-07-20169781138203006
Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular. The book examines other work on music in motion pictures which has dealt primarily with the traditional distinction between… Meer
€ 90,62
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Gebonden EN15-05-20189781138205765
Business Strategies for Magazine Publishing explores tactics for creating financially sustainable publications in the 21st century. Mary Hogarth, media specialist, Senior Fellow (HEA) and lecturer in Journalism at Bournemouth University, analyses the historical development of the magazine industry… Meer
€ 249,65
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Gebonden EN17-10-20189781138103634
In recent years, the Circular Economy (CE) has gained worldwide attention as an effective alternative economic system to the current take-make-waste model of production and consumption. As more and more firms begin to recognize the potential of this novel approach, the CE quickly moves from theory… Meer
€ 255,76
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Gratis verzonden
Gebonden EN14-11-20139781137307286
International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns… Meer
€ 61,99
Levertijd ± 9 werkdagen
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Gebonden EN18-04-20189781138118836
This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in… Meer
€ 386,13
Levertijd ± 11 werkdagen
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Gebonden EN29-08-20189781138323155
Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift – enabling them to get closer to their customers and their needs – or a poisoned chalice, should they fail to keep up with… Meer
€ 249,65
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Gebonden EN23-09-20209781138331822
Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets… Meer
€ 249,65
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Gebonden EN05-11-20189781138337312
No other generation in history has received as much coverage as the Millennial generation. Books, Google searches, blogs, and news articles are everywhere about them. Yet, Generation Z is comprised of our youth and young adults today and has received very little attention comparatively… Meer
€ 76,16
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Gebonden EN11-10-20189781138337596
Raymond John Chambers was born just over a century ago on 16 November 1917. It is more than fifty years since his first classic, Accounting, Evaluation and Economic Behavior , was published, more than forty since Securities and Obscurities: Reform of the Law of Company Accounts (republished in 1980… Meer
€ 255,76
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Gebonden EN05-06-20199781138364431
First published in 1997, this volume contributes to the knowledge for the trade of vegetables, fruits and tubers (so-called horticultural commodities). As African policy makers try to keep pace with new developments in private food trade, they require knowledge of the structures of private trade… Meer
€ 181,70
Levertijd ± 11 werkdagen
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Paperback EN27-09-20189781138368842
In recent years we have seen what could be described as a moral meltdown in the corporate corridors of power. Few sectors have escaped high profile scandals, with public officials and leaders guilty of malpractice, duplicity, fraud and corporate malfeasance… Meer
€ 74,72
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Paperback EN27-09-20189781138369054
The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate… Meer
€ 74,72
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Gebonden EN03-06-20209781138393837
One of the world’s most prolific creative industries, the Indian movie industry has received scant attention for its spirit of enterprise. Indian Movie Entrepreneurship addresses this omission. For many readers, it might come as a surprise that the Indian movie industry is not just Bollywood and… Meer
€ 272,78
Levertijd ± 11 werkdagen
Gratis verzonden

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