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Pagina 93 van 15.417 resultaten

Rubriek: Marketing

Penelope Francks

The Historical Consumer

Paperback EN01-01-20129781349324132

This book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed within the comparative context of the 'consumer revolution' in Europe and North America, contributing to the analysis of the ways in which consumption and everyday life change in the… Meer

€ 122,99

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A. Butt Philip Alan Butt Philip G. Fornés

The China-Latin America Axis

Paperback EN16-12-20119781349365579

The impressive growth of trade and investments between China and Latin America has attracted the attention of the business world and policy makers. This book analyses the business of the main players at the country/region and company levels in the context of globalization and growing importance of… Meer

€ 61,99

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J. Lynch

Customer Loyalty and Success

Paperback EN19-06-19959781349395125

This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human… Meer

€ 122,99

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S. Zavattaro

Place Branding through Phases of the Image

Paperback EN07-08-20149781349483983

As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations. However, for better or worse, these organizations begin to resemble highly competitive, private-sector… Meer

€ 122,99

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A. Lemmetyinen F. Go U. Hakala

Harnessing Place Branding through Cultural Entrepreneurship

Paperback EN01-01-20159781349499434

This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism… Meer

€ 135,19

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Christina Garsten Kenneth A. Loparo M. Lindh de Montoya

Market Matters

Paperback EN06-11-20049781349725427

Globalization of trade and organizational change increase the impact of markets in peoples' lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets… Meer

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A. Young

Brand Media Strategy

Paperback EN23-08-20169781349949755

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their… Meer

€ 43,69

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Jan-Benedict Steenkamp

Global Brand Strategy

Gebonden EN19-01-20179781349949939

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally… Meer

€ 68,09

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Linda Brimm

The Global Cosmopolitan Mindset

Gebonden EN28-05-20189781349953448

A growing number of people in the world have embraced globalization and actively seek opportunities to live, study, and work in other cultures. Highly talented and deeply motivated, they have been shaped by the new political/economic opportunities, technological realities and personal choices that… Meer

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Christophe Bénaroya Philippe Malaval

Aerospace Marketing Management

Gebonden EN31-05-20039781402071515

Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers… Meer

€ 240,99

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João José Pinto Ferreira

E-Manufacturing: Business Paradigms and Supporting Technologies

Gebonden EN31-10-20039781402076541

E-Manufacturing: Business Paradigms and Supporting Technologies opens with a set of interesting selections from invited authors, covering perspectives such as concurrent engineering in product and process design, the tools needed to deal with people, relationships and networks, enterprise networking… Meer

€ 120,99

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Hans Stubbe Solgaard Torben Hansen

New Perspectives on Retailing and Store Patronage Behavior

Gebonden EN10-05-20049781402079542

Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity… Meer

€ 60,99

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Hans Christian Garmann Johnsen Richard Ennals

Creating Collaborative Advantage

Gebonden EN28-05-20129781409403333

In the emerging new collaborative economic order, innovation is achieved by an integrated process of collaboration between policymakers, business and society. Often, the focus for this collaboration is at a regional level… Meer

€ 249,65

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Kensei Hiwaki

Culture and Economics in the Global Community

Gebonden EN28-02-20119781409404125

Many of the concepts, values and basic assumptions on which 'modern' economic and business theory is based do not translate into or convey the same meaning in non-European languages or non-Western cultures as they do in Western societies… Meer

€ 249,65

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Tom Levitt

Partners for Good

Gebonden EN28-06-20129781409434375

After a century in which charities suspected the motives of cynical business people, and business people dismissed the contributions of amateur volunteers, the two sectors are coming together today as never before… Meer

€ 151,34

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Nikolaos F. Matsatsinis Y. Siskos

Intelligent Support Systems for Marketing Decisions

Paperback EN30-10-20129781461354154

Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis… Meer

€ 156,99

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Áine Marie Patricia Ní-Shúilleabháin James Alleman Paul N. Rappoport

Demand for Communications Services – Insights and Perspectives

Gebonden EN07-10-20139781461479925

This volume grew out of a conference organized by James Alleman and Paul Rappoport, conducted on October 10, 2011 in Jackson Hole, Wyoming, in honor of the work of Lester D. Taylor, whose pioneering work in demand and market analysis has had profound implications on research across a wide spectrum… Meer

€ 120,99

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Charles C. Okigbo

Strategic Urban Health Communication

Gebonden EN06-12-20139781461493341

Strategic Urban Health Communication Charles C. Okigbo, editor People are bombarded with messages continuously and sorting through them constantly. In this milieu, critical ideas about health promotion and illness prevention are forced to compete with distracting, conflicting, even contradictory… Meer

€ 122,99

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Frank William. Jefkins

International Dictionary of Marketing and Communication

Paperback EN29-03-20129781468415254

This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising… Meer

€ 60,99

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David N. Abdulai

Chinese Investment in Africa

Gebonden EN09-11-20169781472480217

China leads the world when it comes to investment and influence on the African continent. The extent of Chinese investment in Africa is well known and much has been written about China’s foray into Africa… Meer

€ 249,65

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Jouw brein liegt - ‘Kritischer kijken naar je keuzes, overtuigingen en gelijk’

Van fillercontent naar killercontent - Winnen in Google en AI

Van klant naar fan - Waarom een tevreden klant nog geen fan is

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