Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
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Alles over het succesvol vinden en binden van klanten
Jos Burgers
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De Tao van publieke dienstverlening
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€ 24,99
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Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
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Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
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-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
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€ 23,95
29,99
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When digital becomes human
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€ 17,50
34,95
-50%
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TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
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€ 32,99
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1
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
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Van SEO naar GEO
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Van SEO naar GEO
€ 27,50
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Sterk digitaal merk
Ingmar de Lange
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5

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Tips van de redactie

De Offertebijbel
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Boost je business met een boek
Janneke Sinot
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Frederik Picard
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Schakel - Leiderschap in marketing
Irene van Cappellen
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Reserveer nu

Online marketing is stuk
Chantal Smink
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DE COUNTDOWN - Handboek voor een sterk belscript
Janneke van Meenen
€ 22,50
Nog niet verschenen
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Basisboek Customer Journey
Stephan van Slooten
€ 50,95
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Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Paperback EN29-10-20129781461436027
Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities… Meer
€ 61,94
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Paperback EN30-12-20259781482226157
A must-read for senior executives navigating global uncertainty, this book delivers a powerful analysis of the trade disruptions triggered by Covid-19 and the broader economic consequences of tariffs… Meer
€ 79,05
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Paperback EN22-05-20179781484228043
Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive… Meer
€ 34,59
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Paperback EN21-06-20179781484228500
Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies… Meer
€ 34,59
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Paperback EN24-01-20199781484243114
Know how your company can accelerate growth by not only tapping into new growth vectors, but also by adapting its organization, culture, and processes. To oversee growth from an idea to a company with billions in revenue, CEOs must reinvent many aspects of their company in anticipation of it… Meer
€ 72,99
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Paperback EN05-06-20199781484248706
Use this hands-on guide to build powerful solutions on the Salesforce platform without using a single line of code. This revised and expanded second edition includes Process Builder, Flow Builder, Lightning App Builder, Lightning Bolt Solutions, and more… Meer
€ 78,99
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Paperback EN09-12-20199781484251584
Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a strategy… Meer
€ 54,99
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Paperback EN16-05-20239781484292112
Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It’s a holistic approach to creating websites that are not only optimized for search engines and bots… Meer
€ 72,99
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Paperback EN23-08-20169781489979667
This volume grew out of a conference organized by James Alleman and Paul Rappoport, conducted on October 10, 2011 in Jackson Hole, Wyoming, in honor of the work of Lester D. Taylor, whose pioneering work in demand and market analysis has had profound implications on research across a wide spectrum… Meer
€ 120,99
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Paperback EN08-10-20149781489981899
Information and communication technology (ICT) is permeating all aspects of service management; in the public sector, ICT is improving the capacity of government agencies to provide a wide array of innovative services that benefit citizens… Meer
€ 120,99
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Paperback EN10-10-20149781489982605
This book proposes a revolutionary new theory of construct measurement – called C-OAR-SE – for the social sciences. The acronym is derived from the following key elements: construct definition; object representation; attribute classification; rater entity identification; selection of item type… Meer
€ 122,99
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Paperback EN01-12-20149781489987983
Data Mining is the process of posing queries and extracting useful information, patterns and trends previously unknown from large quantities of data [Thu, 00]. It is the process where intelligent tools are applied in order to extract data patterns [JM, 01]… Meer
€ 180,99
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Paperback EN26-01-20149781489994172
There has been an increasing recognition that financial knowledge (i.e., literacy) is lacking across the population. Moreover, there is recognition that this lack of knowledge poses real problems as credit, mortgages, health insurance, retirement benefits, and savings and investment decisions become… Meer
€ 122,99
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Gebonden EN13-11-20149781493920853
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions… Meer
€ 180,99
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Paperback EN17-09-20169781493946051
Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes… Meer
€ 135,19
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Gebonden EN01-09-19949781560244714
Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally diverse travelers with different preferences, motivations, expectations, and needs, while at the same time worldwide… Meer
€ 279,46
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Gebonden EN25-09-20009781574442908
Do you want a better understanding of who your customers are? Do you want to learn how to acquire the customer voice? The next decade will be the decade of the customer. Meeting their wants, needs, and desires better than anyone else will be paramount to your organization's success… Meer
€ 181,70
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Paperback EN09-03-20079781590597507
PayPal offers a wide range of payment technologies, but it’s not always clear which is the best choice for a website. This book gets under the hood to show you how the different technologies work, how to choose the right solution, and how to implement it - complete with real-world examples… Meer
€ 66,99
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Gebonden EN17-08-20179781771884709
Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing… Meer
€ 145,57
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Gebonden EN19-09-20199781771887854
Digital Media and Wireless Communication in Developing Nations: Agriculture, Education, and the Economic Sector explores how digital media and wireless communication, especially mobile phones and social media platforms, offer concrete opportunities for developing countries to transform different… Meer
€ 168,70
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