Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Morgen in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Morgen in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
3
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
4
Superfijne klanten
Jos Burgers
Superfijne klanten
€ 22,50
Morgen in huis
5

Online magazine

Tips van de redactie

Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
De Offertebijbel
Saskia Kerkhof
€ 32,50
Morgen in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Morgen in huis
Hoe vind je me?
Etienne Donicie
€ 29,95
Morgen in huis

Reserveer nu

Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
The Planet Doesn't Give a Damn
Wopke Hoekstra
€ 40,47
Verwacht 04-12-2026

GEO - Zichtbaar zijn in de antwoorden van AI

GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
€ 17,99

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Paperback EN16-10-20269781032830452
Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science. Meer
€ 75,79
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Gebonden EN07-08-20259781032830728
In this book, the authors explore the potential of marketing to help create a more ecologically sustainable future. It is essential reading for those who want to understand why it is so hard for us to imagine desirable, sustainable futures and who want to be part of changing that, in order to save… Meer
€ 88,26
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Paperback EN20-08-20269781032836362
A comprehensive resource for human resources professionals in technical industries, this book offers strategies and best practices for expanding and maintaining a diverse workforce, including company branding, community engagement/partnerships, training, and organizational culture considerations. Meer
€ 53,97
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Paperback EN20-07-20269781032841274
Luxury and sustainability appear to be incompatible, however, this book resolves the divergence between them, shedding light on the evolving dynamics within the luxury brand market. Thanks to an in-depth analysis of the definition of luxury, the authors demonstrate that sustainability is aligned… Meer
€ 75,79
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Gebonden EN20-08-20269781032849812
A comprehensive resource for human resources professionals in technical industries, this book offers strategies and best practices for expanding and maintaining a diverse workforce, including company branding, community engagement/partnerships, training, and organizational culture considerations. Meer
€ 269,04
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Paperback EN12-12-20259781032853864
This second edition provides a systematic review of nature-based solutions and their potential to address current environmental challenges. It will interest policymakers, practitioners and researchers involved in nature-based solutions, sustainable urban planning, environmental management, and… Meer
€ 69,56
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Gebonden EN12-12-20259781032853888
This second edition provides a systematic review of nature-based solutions and their potential to address current environmental challenges. It will interest policymakers, practitioners and researchers involved in nature-based solutions, sustainable urban planning, environmental management, and… Meer
€ 269,04
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Gebonden EN11-03-20269781032854335
A global creative freelance movement is happening – do you want to be part of it? Here is the playbook of freelance work practices to embrace the promise of self-employment and succeed within the growing creative sector. Meer
€ 269,04
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Paperback EN21-05-20269781032856711
This book looks at the drivers in the emergence, development and internal and global expansion of Asian e-commerce businesses. It tackles the problems inherent in the globalization strategy of a Japanese financial services firm operating in the e-commerce sector. Meer
€ 75,79
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Gebonden EN22-12-20259781032868363
This book contributes to our understanding of how business firms can support the achievement of the SDGs, using theoretical developments and practical insights from emerging areas of business research… Meer
€ 269,04
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Gebonden EN14-09-20269781032868523
The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions, and responses… Meer
€ 269,04
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Gebonden EN25-02-20269781032872438
An Integrated Approach to Innovation Management: A Corporate Social Responsibility Perspective focuses on product innovation management in the FMCG sector, particularly disruptive innovation. Meer
€ 195,79
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Gebonden EN05-12-20259781032878034
This engaging and practical book gives readers all the tips and tools they need to become an accomplished creator and conveyor of stories in order to effect positive purpose-led change within their organisation. Meer
€ 269,04
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Paperback EN19-01-20269781032878584
First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research. The book is essentially practical and contains an important innovation. Meer
€ 53,97
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Gebonden EN20-02-20269781032972954
This volume explicates the role of sociopolitical advocacy and other related constructs as forms of prosocial communication. It will appeal to advanced students and researchers in public relations, strategic communication, organizational communication, and allied fields. Meer
€ 269,04
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Paperback EN19-11-20199781087851457
Building income online is harder than the success stories suggest. It's also more accessible than the gatekeepers want to admit. Social Media Marketing 2020 - How to Crush it with Instagram Marketing - Proven Strategies to Build Your Brand, Reach Millions is honest about both… Meer
€ 26,88
Levertijd ± 11 werkdagen
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Paperback EN22-06-20269781032974422
This book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical implications of storytelling in marketing. Meer
€ 75,79
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Paperback EN22-04-20269781032976853
Celebrating Women in Sustainability: Voices for the Future spotlights the remarkable contributions of women shaping the future of sustainability. Their stories serve as powerful examples to inspire the next generation of young women pursuing careers in sustainability. Meer
€ 55,53
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Paperback EN13-11-20259781032987309
This essential guide empowers readers to leverage AI as a tool for efficiency, financial viability, growth and innovation and as a force for positive social and environmental impact, creating sustainable shared value for all stakeholders. Meer
€ 69,56
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Gebonden EN31-12-20259781032988566
This book offers a clear exploration of how sustainability can be embedded within the luxury industry. Designed for undergraduate and postgraduate students, researchers, and academics in sustainability, luxury management, and business strategy, it will also benefit practitioners and policymakers… Meer
€ 269,04
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