Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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This updated and expanded second edition has the same theme as the first: the price, the number, someone puts on a product to help consumers decide to buy that product, comes from statistically modeling data… Meer
In a time when consumers are more eco-aware than ever, this book provides a clear framework for businesses to make marketing decisions that not only drive profitability but also positively impact the environment and society… Meer
This book is a strategic guide designed to empower professionals in one of the world’s most technically demanding and culturally reserved industries: oil and gas. Blending deep industry insight with career-building strategies and thought leadership frameworks, the book speaks directly to engineers… Meer
This book explores emerging strategies, innovative practices, and transformative frameworks that enable organizations to thrive in complex global markets while fostering diversity, equity, and sustainable development… Meer
This book provides a comprehensive knowledge of eco- marketing in large cities of the European Union. It explains how environmental marketing becomes a strategic tool for building sustainable development in cities… Meer
This book critically examines how public relations theory and practice are being redefined within the sociopolitical, cultural, and technological realities of the Global South. Grounded in Southern African scholarship, the book challenges dominant Western paradigms by foregrounding relational… Meer
This book offers a comprehensive and timely exploration of Artificial Intelligence (AI) in sustainability accounting and assurance, examining the intersection of sustainability and digitalization to shape future research and education in the field… Meer
Learn more and discover downloadable resources at aiprecipice.com! This book fills a significant gap by providing a leadership guide to balance innovation and safety. With the rapid business transformation underway to leverage artificial intelligence (AI), executives must allocate substantial… Meer
This book discusses the value of "how" versus "what." Process innovation is the practice of improving how products are made. Many retailers and brands often over-emphasize what products are sold. In doing so, they miss out on valuable cost-savings and getting products to market faster. Meer
This book discusses the value of "how" versus "what." Process innovation is the practice of improving how products are made. Many retailers and brands often over-emphasize what products are sold. In doing so, they miss out on valuable cost-savings and getting products to market faster. Meer
The debate on the necessity of government interventions in economic activities has been well documented in the literature of developmental macroeconomics. This book examines whether fiscal and monetary policies combined with good governance result in better economic growth and price stabilization… Meer
A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that guides leaders step-by-step through a field-tested approach that will empower them to be more effective and less defensive when facing a crisis… Meer
A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that guides leaders step-by-step through a field-tested approach that will empower them to be more effective and less defensive when facing a crisis… Meer
The book provides a foundation for a new leadership vision and style, based on moral renewal, greater cross-cultural understanding and global harmony, and is truly thought-provoking for business leaders and management researchers. Meer
This book is the first executive presence guide specifically designed for diverse professionals who want to lead authentically while embracing their full selves. Meer
With the emergence of new trends, new age practices and wide-spread application of technologies in the world of business, this book offers a research based perspective of effective solutions to common problems that modern, new age organizations face. Meer
For marketing professionals, business leaders, entrepreneurs, and students who want to stay ahead in a rapidly evolving field. It serves as an essential resource for anyone seeking to understand not just the potential of AI in marketing, but how to strategically apply it to achieve measurable… Meer
This book reveals how sustainability and ESG principles can be implemented towards a competitive advantage through compelling real-world case studies and proven frameworks. Following Alex Morgan's evolution from sceptical analyst to sustainability advocate, this book demonstrates how systematic ESG… Meer
This thoroughly revised second edition equips readers with cutting-edge skills to create powerful concepts for interactive, digital, hybrid, and multi-platform narratives and experiences. Readers will gain a comprehensive toolkit to design audience-centric, modular story experiences that transcend… Meer
With the emergence of new trends, new age practices and wide-spread application of technologies in the world of business, this book offers a research based perspective of effective solutions to common problems that modern, new age organizations face. Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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